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Webb Marketing is a digital marketing agency based in Oxfordshire, specialising in hotel marketing, hospitality website design, SEO, Google Ads, Meta Ads, and GEO for independent hotels, boutique properties, country house hotels, exclusive use venues, and serviced accommodation providers across the UK.
Webb Marketing was founded by Craig Webb, who spent 32 years in hospitality including 17 as a General Manager with Bespoke Hotels, the UK's largest independent hotel group. Craig managed large corporate conference hotels, boutique luxury properties with spas, leisure and destination hotels with fine dining, and multi-outlet food and beverage operations. That operational experience is at the centre of everything Webb Marketing does. When we talk about RevPAR, GOPPAR, OTA commission, channel mix, and direct booking strategy, we are drawing on decades of real hotel management, not marketing theory.
Webb Marketing is a Google Verified Agency. Our Google Ads campaigns are built and managed to Google's own standards. Harry Webb leads our paid advertising team, managing Google Ads and Meta Ads campaigns across Facebook and Instagram for hotel and hospitality clients throughout the UK.
Our core hotel marketing services include hotel SEO, Google Ads for hotels, Meta Ads for hotels, GEO and AEO for hotels, hotel website design built on WordPress, website hosting and technical support, and Google Business Profile management. Every campaign is reported against bookings and revenue, not traffic and impressions. We charge transparent fixed fees with no lock-in contracts and no proprietary CMS platforms. Every website we build is owned outright by the client from day one.
We work with independent hotels, boutique country house properties, exclusive use wedding venues, spa hotels, serviced accommodation operators, vacation rental owners, and local service businesses that want genuine digital marketing expertise at rates that make commercial sense for their size of business.
Our approach to hotel SEO understands that a hotel is not a single-product business. We build SEO strategies that work across every revenue stream simultaneously, rooms and accommodation, spa and wellness, weddings and events, restaurant and bar, and conference and corporate. Each revenue stream has its own seasonal pattern, its own target guest, and its own keyword landscape and our strategies reflect that.
We were early implementers of GEO, Generative Engine Optimisation, for hotel clients, helping independent properties appear in AI-generated recommendations from ChatGPT, Google AI Overviews, and Perplexity when guests ask conversational questions about where to stay. GEO in 2026 is where SEO was in 2010 and the hotels building their AI visibility now are establishing a compounding advantage that will be significantly harder to replicate later.
Webb Marketing serves clients across the UK from our base in Bicester, Oxfordshire. We work directly with hotel owners and GMs, with no junior account managers between you and the people doing the work.
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Been with Webb Marketing for a while now and honestly couldn't be happier. Harry sorted out our Google Ads and the difference has been night and day. Phone is ringing a lot more and we're getting proper leads from people who actually need a drain sorted, not just tyre kickers. Harry knows his stuff when it comes to the ads side, explains it in plain English which I appreciate. Before we started I wasn't sure Google Ads was worth the money but it's paid for itself many times over. Webb Marketing also host our website and sort out any tech issues when they come up. Never had to wait long for anything to get fixed which is important when you rely on your site for work coming in. If you're a tradesman thinking about getting more calls and leads I'd say give them a go. Proper results not just promises.
We are a mom-and-pop business in the Belize jungle lodging industry, and we are thrilled to share our experience with Craig Webb at Webb Marketing. Before we started working with Craig, we were not even a blip on the radar compared to the major players in our market.
Craig changed everything. He helped us reach the #1 spot in our market for AI recommendations, which has been a total game-changer for our visibility.
His deep understanding of SEO ins and outs is incredibly impressive, but what sets him apart is his ability to make complex concepts easy to understand and implement.
Even after our training ended, Craig remained supportive and accessible. We cannot say enough about the quality of his services and the genuine care he puts into his clients' success.
He helped us beat out all our competitors, and we highly recommend Webb Marketing to anyone looking for real results.
Craig Webb at WebbMarketing.info is the kind of professional you immediately trust. He genuinely goes out of his way to help people understand what they’re investing in, rather than just selling services and disappearing. SEO is incredibly complex to navigate on your own, but Craig and his team take the time to explain the process clearly and patiently, without ever talking down to you. That level of respect and transparency is rare in this industry. It’s clear they’re not about taking your hard-earned money—they’re about long-term results and doing things the right way. If you’re looking for honest guidance and real support, Craig is someone you can rely on.
Working with Harry has been a great experience. What really sets them apart is how human and approachable they are, no jargon, no overwhelm, just clear, honest explanations.
I’ve had a really bad experience with Marketing in the past, so it was a huge relief to find someone who actually cares and takes the time to explain everything in plain English.
I had a comprehensive website review and a 40‑minute personal consultation with Craig Webb, and both were incredibly valuable. The written report was detailed, clear, and packed with practical, easy-to-implement suggestions. During the personal review, Craig took the time to explain everything in plain language and tailored his advice specifically to my business. His feedback helped me see my website with fresh eyes and identify several ways to improve user experience and SEO. I’d highly recommend Craig to anyone looking for honest, professional, and actionable website guidance.
Webbmarketing is a fantastic company to work with for websites, marketing and training. Highly efficient in responding to queries. Craig Webb’s SEO training courses are very useful with regular updates to ensure his customers have all the latest information. At the end of the day, Webbmarketing cares about its customers. Personally, I can’t speak highly enough of the service received. Thank you to Craig Webb and his team. Highly recommended.
I reached out to Craig following some Google/ SEO concerns on my website. His response was very quick with a very clear loom video explaning what can be done to rectify the issues. He also produced a loom video completing a website audit which again goes through any issues in detail however Craig explains it clearly and in plane language in order for me to work on the website
19 juli 2025
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