Petfinder merged with Purina. What more needs to be said? Corporate plays on the emotions of potential adopters. While PF used to be a respected rescue site, it has now become just another commercial enterprise trying to source your data.
You literally cannot even search for a pet w/o forking over all your demographics to Purina. When you try to log back into PF, there is a bombardment of Purina spam. It is absolutely nauseating. In addition, of all the corporations I will Never support, Purina is at the top of my list.
The products are just horrible.