Absolutely would not recommend
Our company used Brand Fox as a third-party logistics (3PL) provider for a while, and unfortunately, I can’t recommend the experience. The lack of communication—and shockingly, even a basic multi-line phone system—was unacceptable considering the number of employees Mr. Abel had and how many brands he represented. From the start, the structure of the deal didn’t sit right with me. Brand Fox was taking at least 20% of our company’s sales while acting as a middleman for our funds. He would receive the payments directly from Shopify, denied us access to the finances tab in Shopify, allegedly deducted his percentage, and then mailed us the remaining 80%. The problem? These checks often arrived three to four weeks later than they should have, which caused serious cash flow issues for us.
Carla, the receptionist, was clearly overwhelmed with calls. She was trying her best, but it was obvious Brand Fox needed at least four to five additional reps just to keep up with the volume of communication and client needs. The worst part? We were rarely given clear or timely reports showing how much Courtney and his company were actually taking from our payouts. Sometimes the reports were late, sometimes they never arrived at all. This made accurate bookkeeping nearly impossible.
In my personal opinion, the previous owner of our company signed this deal simply to get his feet wet in the Shopify world. But Brand Fox brought almost nothing to the table in return. Even though almost all of the following was promised during the sign-up phase, they provided no customer service to our clients, didn’t allow customers to place orders themselves, and built our website using Shopify’s “Minimal” theme, which looked as bad as it sounds. They did no SEO work, didn’t touch social media, did not make a legally compliant set of Shopify policies, lost shipments, and made returns a frustrating mess. For a company that we paid at least $80,000 per year, the value just wasn’t there.
Do I think Mr. Abel meant well? Yes. Was he putting resources in the right places? Maybe. Was he prioritizing his bigger clients and letting smaller ones suffer? Definitely. What summed it up for me was their obsession with ending emails with a Hawaiian sign off (yeah, give me a break), “mahalo,” while the basics of business—like handling client orders or returning a phone call—were completely neglected. Priorities were clearly not straight.
That’s why this is a one-star review. One for Carla. Nothing more.
5 februari 2025
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