Excellent search tool with great potential
We have been using Buildscout platform for just over 2 months and although it's very difficult to judge how effective it is in such a short time we think it has a lot of potential. The build-in tools allow us to refine our search criteria and tailor the leads to our needs. In comparison to the previous tool we used, with Buildscout we are receiving approximately 3 to 4 times more leads. However, even with very specific search criteria, not every lead matches all our requirements. Thankfully the platform offers access to all documents within any application so we can quickly go through these and only approve certain leads for sending our materials. We could turn on full automation and let the platform do all the work for us, but we prefer to hand pick the leads. The search tool is the biggest advantage of the platform in our opinion.
However, nothing is perfect and we did come across a few small issues but the support team was quick fix those. They are always one email / phone call away and ready to help. They take on board our feedback and feature requests/suggestions.
In regards to the unique QR / reference codes that are printed on every single letter, we still don't know what think of them. In theory, they're a great tool to track how our letters are doing, but in practice we are still to see any measurable feedback. We don't think there is a single issue with that, but rather a mix of small problems. We could, and probably should, tweak our messaging around QR codes and make them a bit more visible, but on the other hand we understand that people are still hesitant to use those unless it's for setting up their smart devices and linking accounts, where they really shine. We did notice an increase in our website traffic, but because all of the QR codes are still showing as not scanned, we can't say with certainty that the letters we sent out are responsible for that. Most likely there is some correlation, but nothing we can reliably measure.
Overall, we think there is a great potential but only time will tell how effective the tools are.
10 november 2025
Review zonder uitnodiging