Be careful when making a one-off purchase
My digital and social feeds are filled with ads for Humantra. When I clicked through to buy the new flavour, I was presented with a screen saying “Sign up for 25% off” in very large font. The qualification that this was “25% off your subscription offer” appeared in much smaller text, which I personally missed. I only noticed it when I went back to check why I wasn't seeing the discount I expected.
Secondly, when I selected my product, the subscription option with recurring payments was pre-selected rather than a single purchase.
I really dislike this approach. In my view, a single purchase should be the default, with customers then given a clear choice to switch to a subscription if they want the additional saving.
I think the subscription and recurring-payment element should be much more prominent throughout the purchase process. As a customer, I found the current presentation potentially misleading and it has left a very bad taste in my mouth.
There is also an AED 20 delivery charge when buying directly from the Humantra website. By comparison, when I buy Humantra through Deliveroo, there is no delivery charge beyond the AED 3 service charge. However, the new flavours aren't available there and can only be purchased directly from the brand website. So to try the new flavours, I have to buy directly, pay the additional delivery charge, and navigate a purchase journey where the subscription option is pre-selected.
I've been a regular Humantra customer, but this experience has made me decide not to purchase from the company again.