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Lifetime Pet Cover Reviews 

1.248
TrustScore 4.5 uit 5

4,5

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Lees wat reviewers zeggen

Beoordeeld met 1 van de 5 sterren

I discovered my dog wasn't insured for a full year when I contacted Lifetime about not receiving my renewal invite. Apparently there was an 'IT issue' which meant that it did not auto-renew & I receiv... Toon meer

Beoordeeld met 5 van de 5 sterren

UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Very pleased. I spoke to a very helpful young gentleman over the phone who explained everything very well , answered all my questions and sorted a problem that had occurred trying to get their insuran... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Huisdierverzekeringsmaatschappij
  2. Verzekeraar

Geschreven door het bedrijf

Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.


Contactgegevens

Lifetime Cover for Cats & Dogs

Protect your Pet, Protect your Peace

4,5

Uitstekend

TrustScore 4.5 uit 5

1K reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

Vraagt klanten om een review

Dit bedrijf nodigt klanten uit om een review achter te laten. Deze mag zowel positief als negatief zijn.

Heeft 85% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 1 week

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4,5

Alle reviews

(1.248)

251 reviews in de afgelopen 12 maanden

Een review schrijven
Bedrijven op Trustpilot mogen geen beloningen aanbieden of betalen om reviews te verbergen. Reviews zijn de meningen van individuele gebruikers en niet van Trustpilot. Meer informatie

Beoordeeld met 5 van de 5 sterren

Excellent customer service

Unable to complete cover on line. The customer service answered promptly, went through all the cover, different options and explained everything. Better cover and less expensive than previous insurer I had for past 5 years.
Very helpful and knowledgeable and nice to speak to a real person. I wasn’t rushed or pressured into purchasing so overall a very positive experience

2 maart 2026
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Antwoord van Lifetime Pet Cover

Hi Bernadette, thank you for your feedback. We’re delighted to hear that even though the online process didn’t work as expected, our team was able to guide you through the options and explain everything clearly. Thank you for choosing us and sharing your experience.

Beoordeeld met 5 van de 5 sterren

Very helpful and polite.

Very helpful and polite.

2 maart 2026
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Antwoord van Lifetime Pet Cover

Thank you for your kind feedback. It is great to hear that you found our team helpful and polite. We appreciate you taking the time to share your experience.

Beoordeeld met 5 van de 5 sterren

Quick to set up and relatively easy to…

Quick to set up and relatively easy to understand what is being covered.
Documents promptly emailed

26 februari 2026
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Antwoord van Lifetime Pet Cover

Hi Peter, thank you for your feedback! We’re really pleased to hear that you found the policy quick to set up and the cover easy to understand. It’s also great to know that your documents were received promptly.

Beoordeeld met 5 van de 5 sterren

Easy website to use.

19 februari 2026
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Antwoord van Lifetime Pet Cover

Thank you for your feedback! It is great to hear you found our website easy to use. We really appreciate you choosing us to protect your pet.

Beoordeeld met 5 van de 5 sterren

Easy online application

Easy online application. Good premium for our nine year old labradoodle. I now have peace of mind that any future issues will be taken care of

16 februari 2026
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Antwoord van Lifetime Pet Cover

Hi Catherine, thank you for your kind feedback! We’re delighted to hear you found the application easy, are happy with the premium and feel reassured by your cover. Providing that peace of mind is exactly what we aim to do. Thank you for choosing us to protect your Labradoodle 😊

Beoordeeld met 1 van de 5 sterren

Totally and utterly inept

Totally and utterly inept. Despite trying to update information it’s always incorrect. Then when you try and claim they will do their best to pay as little as possible. Still getting emails from them over the renewal of insurance on a pet that died over a year ago. Simply lost for words how inept and incompetent a company can be.

14 februari 2026
Review zonder uitnodiging
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Antwoord van Lifetime Pet Cover

Hi Andrew. We’re very sorry to read about your experience and the distress this situation has caused.

We can confirm that we have received your complaint and that our Complaints Manager has now responded to you directly via email to address the concerns you’ve raised.

If you haven’t seen our response, please check your junk or spam folder, or feel free to contact us directly so we can ensure you receive it.

We appreciate you bringing this to our attention and are committed to reviewing the matter thoroughly.

Beoordeeld met 5 van de 5 sterren

Strait forward easy to apply and not…

Strait forward easy to apply and not having to wait for serches

5 februari 2026
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Antwoord van Lifetime Pet Cover

Hi Mary, thank you for your feedback! We’re really pleased to hear you found the process straightforward and easy to apply. Thank you for choosing us 😊

Beoordeeld met 5 van de 5 sterren

Very helpful and fair

Very helpful and fair

9 februari 2026
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Antwoord van Lifetime Pet Cover

Thank you for your feedback :) We’re glad to hear you found our service both helpful and fair. We really appreciate you choosing us to protect your pet.

Beoordeeld met 4 van de 5 sterren

Pet insurance

Easy to fill in

9 februari 2026
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Antwoord van Lifetime Pet Cover

Thank you for your feedback! We’re really glad to hear you found everything easy to fill in. Thank you for choosing us 😊

Beoordeeld met 5 van de 5 sterren

Lovely staff

Lovely staff. Reassured with the cover

6 februari 2026
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Antwoord van Lifetime Pet Cover

Hi Kate, thank you for your kind feedback! We’re so pleased to hear you found our staff lovely and that you feel reassured by your cover. That peace of mind is exactly what we aim to provide.

Beoordeeld met 1 van de 5 sterren

French Bulldog owners - dont bother!

the company offers french bulldog owners a competitive price. You would think that as your paying 5x the rate of other dogs that the risks of having a french bulldog are priced in. But they are not, they claim they do not cover congenital issues as they are pre existing. Nearly every french bulldog problems is congenita.. they do not class these issues as charicteristic traits even though they all have them. basically just scamming you as they have a get out clause in the small print. Its just normal DOG insurance that you pay 5x more as its a french bulldog but will not cover french bulldog problems.

4 december 2025
Beoordeeld met 5 van de 5 sterren

Easy to set up and call handler very…

Easy to set up and call handler very friendly and courteous, very supportive and customer service brilliant.
Thankyou.

4 februari 2026
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Antwoord van Lifetime Pet Cover

Hi Donna, thank you so much for your lovely feedback! We’re delighted to hear you found the policy easy to set up and that our call handler was friendly, courteous, and supportive. It’s wonderful to know you had such a positive experience with our customer service. Thank you for choosing us 😊

Beoordeeld met 5 van de 5 sterren

I’m new to the company but thought it…

I’m new to the company but thought it offered the best cover

2 februari 2026
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Antwoord van Lifetime Pet Cover

Hi Joanne, thank you for your review and for choosing us 😊 We are really pleased to hear you are happy with the cover and we hope it gives you peace of mind going forward.

Beoordeeld met 3 van de 5 sterren

Only just signed up… will review in one…

Only just signed up… will review in one year’s time🤷‍♀️

26 januari 2026
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Antwoord van Lifetime Pet Cover

Thank you so much for choosing us 😊 We will be here if you need any help and we look forward to hearing how you get on.

Beoordeeld met 5 van de 5 sterren

Clear purchase

26 januari 2026
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Antwoord van Lifetime Pet Cover

Hi Linda, thank you for your review! We appreciate you choosing us to protect your pet and taking the time to share your feedback.

Beoordeeld met 5 van de 5 sterren

It was quick and easy and the customer…

It was quick and easy and the customer service was polite and friendly

27 januari 2026
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Antwoord van Lifetime Pet Cover

Hi Gary, thank you for your feedback! We are pleased to hear you found everything quick and easy and that our customer service team were polite and friendly. We really appreciate you choosing us.

Beoordeeld met 5 van de 5 sterren

Very helpful.

23 januari 2026
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Antwoord van Lifetime Pet Cover

Thank you for your review! We are glad to hear you found the service very helpful and appreciate you taking the time to share your feedback.

Beoordeeld met 4 van de 5 sterren

I originally submitted all my details…

I originally submitted all my details to lifetime pet cover through a price comparison site.
I received confirmation of the direct debit mandate immediately, however, I received no confirmation or documents from Lifetime Pet Cover.
So after two days I phoned Lifetime Pet Cover, and was informed that there were issues with people arranging Pet cover through the comparison site and no record of my Pet's cover existed.
I was advised to cancel the direct debit and apply again, this time through Lifetime Pet Cover's own web site.
This time everything worked as it should, and the process of setting up the insurance was a positive one.

22 januari 2026
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Antwoord van Lifetime Pet Cover

Hi Shaun, thank you for taking the time to share your experience. We are sorry for the technical issue you encountered when applying through the comparison site and understand how confusing that must have been, especially after receiving confirmation of the direct debit.

We are grateful you contacted us so we could investigate and explain what had happened and help you get everything set up correctly. Thank you for your patience while this was resolved, and we are pleased to hear that applying directly through our website worked smoothly and that the overall experience was a positive one in the end.

We really appreciate you choosing us to protect your pet.

Beoordeeld met 2 van de 5 sterren

It is painful to write this but it’s a…

It is painful to write this but it’s a warning to others. Their underwriters Trent are good. It seems to change each year which adds a host of frustration and putting our dogs life sustaining treatment at risk! This is because even though agreed previously, each time the underwriter changes they say it has to be reassessed.

The customer service agents are kind but the company are not at all customer focused. Changes to direct debits, not able to choose a date of payment, literally no flexibility at all to support customers. Even the complaints process is weighted in their favour and do not follow the direct debit guarantee! Their answer is to cancel your policy which is so bizarre! Apparently they only offer such support for vulnerable customers - Great service Lifetime Pet Cover - Not.

Such a shame because it could be so much better to listen to your customers and their beloved family pets.

12 januari 2026
Review zonder uitnodiging
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Antwoord van Lifetime Pet Cover

Hi Roger, thank you for taking the time to share your feedback. We’re genuinely sorry to hear how frustrating your experience has been, particularly as it involves treatment that’s so important to your dog’s wellbeing. We appreciate your kind words about our customer service team and we’re sorry that overall you’ve felt let down. Changes to claims handling or underwriting arrangements can understandably cause concern, and we recognise how difficult it can feel when assessments are revisited. We would really encourage you to contact our customer care team at hello@lifetimepetcover.co.uk or on 0203 750 0022 as we can’t look into specific policy details on this platform, but we’d like the opportunity to review your concerns properly and see how we can help. Your comments regarding payment flexibility, direct debit options, and the complaints process are important, and we’ll be sharing this feedback internally. Listening to our customers and improving where we can is something we take seriously, and feedback like yours helps highlight where we need to do better.

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