Possible scam. Tread lightly
I wanted to check their site after their "recalled because they were too good" campaign.
Aside from the obvious bait for the gullible of people (and many AI short clips), the site feels like your regular sham site: a high number of items being sold, a very short time for you to make the purchase, and notifications of people making purchases every few seconds.
So I opened the site on another device, I got the same number of purchased items I initially got on the first device, despite the constant "2x 4x items being sold" notifications every few seconds on the first device. And instead of the 15 minutes I got on the first device, I got a much higher number on the second device. So yeah... If an item is too good to be true, maybe it is not sold on sham sites by stupid campaigns using AI video clips.