As an artist and art psychotherapist I always enjoy the Untitled Art Fair. I love chatting to all of the other artists, being a part of the creative community and of course, buying the odd piece of be... Toon meer
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This art fair was absolutely amazing. The venue is gorgeous, the set up was excellent and the organisation was really well done. The work on display was so varied and beautiful - it was a real joy to... Toon meer
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Chelsea Old Town Hall is a beautiful venue and a wonderful setting for an art fair. I had a successful weekend, met many lovely visitors and collectors, and made some valuable new contacts. Like any... Toon meer
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Event was alright, but a great loss on visitors as it was half-term too. A business to cover the expensive rental space of the town hall?
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Geschreven door het bedrijf
Est. in 2OO7 as the UK’s Largest Artists’ Fair, Untitled is artist founded and owned. With as many as 17O exhibitors selling direct and commission free, we look forward to welcoming you back to the Chelsea Old Town Hall on the world famous Kings Road. Our highly successful and dynamic event averages 5,OOO visitors over 3 days so be sure to subscribe for free tickets. Enjoy a relaxed environment where experienced collectors and art-loving newcomers alike can browse leisurely for the perfect piece. No Galleries or Agents are permitted therefore all sales income goes directly to the Artist, offering clients the opportunity to make directly informed and greatly discounted purchases.
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- untitledartistsfair.co.uk
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As an artist and art psychotherapist I…
As an artist and art psychotherapist I always enjoy the Untitled Art Fair. I love chatting to all of the other artists, being a part of the creative community and of course, buying the odd piece of beautiful art!
31 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Event was alright
Event was alright, but a great loss on visitors as it was half-term too. A business to cover the expensive rental space of the town hall?
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you for taking the time to share your experience and providing valuable feedback.
Visitor numbers were independently recorded by a security team throughout the weekend and totalled 4,005 visitors across the weekend.
Many participating artists commented that the opening evening was among the busiest they had experienced at an art fair, although we appreciate that footfall does not automatically translate into sales for all exhibitors.
Sales outcomes naturally vary considerably between artists depending on factors such as price points, presentation, subject matter, existing collector base and the type of work being exhibited.
Whilst a few exhibitors (out of over 130) can experience lower volume in sales, many reported strong results, and a number have already confirmed their participation for next time.
Thank you again for exhibiting with us, for sharing your personal insights and for helping us continue to develop and improve the event. I wish you every success with your future exhibitions and artistic endeavours.
Kind Regards & All the Best
Brilliant fair
This art fair was absolutely amazing. The venue is gorgeous, the set up was excellent and the organisation was really well done. The work on display was so varied and beautiful - it was a real joy to be amongst it. It was full of people all day long and the atmosphere was buzzing. People seemed to really appreciate being able to discuss the work with the artists themselves. All in all a very successful and well run fair. I’ll definitely be back.
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
It was a wonderful exhibition of…
It was a wonderful exhibition of artwork in a beautiful setting.
I had a really enjoyable evening and l would recommend this show to anyone interested in viewing some some great artwork.
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
I do not recommend exhibiting here
Sounds like visitors have a great time here!
As an exhibitor; not so much. I wish I had read the reviews from September exhibitors before purchasing a stall. They don't appear to have taken the comments on board or made any positive changes.
They don't appear to get many returning artists.
I would not return. I would not recommend. Zero value for money.
Some more info...
Preview night - email states no under 18s. This was reiterated by staff when setting up. Under 18s were all over the place on preview night. So telling anyone with kids not to bring them makes you look like a fool.
Marketing seems heavily reliant on the artists. Untitled Artists' Fair's social media is wildly dull and not engaging. They do not share any posts from artists to their own page, stories, or even hit the 'repost' button. They have stated they spend money on marketing. I am sceptical to that mainly being marketing toward attracting artists to buy stalls. A lot of the artists I talked to weren't from London, yet they would email stating we needed to do more to get attendance up.
They will try and sell you packages after you have paid for your stall. Storage is extra - circa £130. A plug socket is extra - around the same. Rental of hanging equipment such as ladders, drill and screws - you could buy those things and keep them for less. The really cheeky one is the prosecco - over £80 for 2 bottles of £7 prosecco that they give away at the bar for free to everyone. They said that the bar was only one drink per person - this is as true as there being no under 18s on preview night.
I didn't talk to a single person from the Chelsea area. I am not saying that they weren't there. But I talked to a lot of people about where they were located as my work is based on location. Not one from the postcode, or neighbouring postcode to the one we were located in.
There were many many people there that had no interest in buying art. Not there and then. Not in the future. No matter the style. Just happy to have a free activity to do while wandering the streets of Chelsea.
There were staff outside trying to usher people in off the streets.
The real kicker for me was, after a bad experience over the weekend, the atmosphere of the final 4ish hours. I was at the back and people had to walk past a lot of miserable looking folk before they got to me. Event organisers had told artists that they could start packing up whenever, so potential customers were having to walk past people packing up and empty stalls. Staff even tried to give a stall holder their belongings from storage 2 hours before we were due to close. When they refused, as it would just sit in the way on their stall, they brought it all 20 mins before closing instead. A completely unprofessional atmosphere to have an event packing down hours before it is over. Off-putting to potential customers. A real disappointing end to a disappointing weekend.
26 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you for taking the time to share your experience and for providing this feedback.
We are sorry to hear that you felt disappointed with your participation.
In relation to attendance and promotion, all exhibitors agreed to actively support the promotion of the event. We appreciate the many artists who embraced this and helped generate awareness. However, on reviewing your confirmed guest expectations, we found that only half of your anticipated guests had actually registered, which naturally impacts the number attending the Private View.
The aim of the fair has always been to provide independent artists with a professional platform to exhibit directly to the public, without gallery representation or commission fees, while creating an environment that benefits both artists and visitors.
Regarding the Private View and under 18 attendance, the restriction was not a decision made by us as an organiser, but relates to licensing requirements and the conditions of the venue. We understand the importance of enforcing this consistently and will continue to review this process for future events.
The complimentary drinks provided on the opening night included 750 free glasses of Prosecco for visitors and exhibitors. Any additional Prosecco was entirely optional and offered as a convenience service for exhibitors who wished to provide refreshments at their stand. The cost reflected not only the bottles themselves, but also the provision of flutes, coolers, ice, delivery to the venue and ensuring everything was chilled and ready in advance.
Additional services such as storage, power and equipment hire are offered because many artists value the convenience of these options, particularly those travelling from outside London. They are optional, and exhibitors are always welcome to make alternative arrangements if preferred.
Regarding artwork collection, works are returned from storage before the official closing time because many artists prefer to begin packing efficiently rather than wait until the very end of the event. We appreciate, however, the importance of maintaining a strong and professional atmosphere for visitors right up until closing time, and we will continue reviewing how this process can best support both exhibitors and audiences.
We fully understand that exhibiting represents a significant commitment for artists, involving financial investment, preparation, travel and considerable personal effort.
We are disappointed that you did not feel the event represented good value for you, but we appreciate you taking the time to provide feedback. We carefully consider all comments from exhibitors as part of our ongoing efforts to improve the experience each year.
Thank you again for exhibiting with us, and we wish you every success.
이 번이 네 뻔째 방문이었는데 역시 이번에도 정말 좋았어요
This was the fourth year I had been to this event and it has remained consistently well-organised. There is a wide selection of art works and the artists are very engaging. The organiser is also very friendly as usual!
내년에도 뵙겠습니다!
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Fantastic Artist Fair – A Great Day of Art and Creativity
Fantastic artist fair showcasing talented artists, unique artwork, and a vibrant, friendly atmosphere. Well organised and absolutely worth a visit.
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
This was my 9th Untitled fair over the…
This was my 9th Untitled fair over the last 19 years and once again, it was excellent. I’d highly recommend participating at this amazing venue in Chelsea or visiting if you are an established or new collector. The event was extremely busy with hundreds of visitors attending the private view (with plentiful free bubbly) and thousands over the weekend. I always have the best time and already looking forward to September 2027
25 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Well Worth a Visit
I really enjoyed the event. There was a great mix of artwork and a friendly atmosphere that made it easy to spend time looking around and chatting. It felt well organised, and you could tell a lot of care had gone into putting it together. Looking forward to the next one!
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Read the negative comments they are true!
I’ve read through the Comments from last year and there seems to be a very similar feeling amongst a disgruntled section of the reviews to those of myself and fellow artists this year. I’ve noted that the responses the organisers made in 2025 are quite combatative and they seem to have cut and pasted stock answers re :attendance statistics and numbers of paintings sold
In 2026 I witnessed the sale of very few paintings including my own. I was lucky that I managed to sell something, but there was nowhere near enough sales to cover anyone’s costs there ! This was a risk I took and I’ve paid for it !!
also at very short notice the venue date was changed from May and switched to July. I never really got to the bottom of why that was and many of us lost Accomodation costs through the short notice switch .. whilst the fayre is advertised as commission free when you arrive there is an option for them to do some sales for you and the commission level is 6%(could even be higher) Whilst that’s not compulsory if you choose to go there make sure you have your own arrangements for sales which is much cheaper. The location sounds good but reading the reviews again from last year there seems to be a reliance on people coming through the door as passers by / tourists … this felt very low this year as well. I saw no one counting or auditing numbers - so if there us a response about this entry level please be sceptical!
On the Private view night, I was asked to get all my friends /fanily to individually subscribe so they could get a precious entry ticket..
The reason that they’ll be asking you for your friends to subscribe and to enroll so is that they can get the personal data None of the people that came to private view were asked for any form of ID or to see their invitation letter ! . We were also concerns on arrival there was no lift. This was confirmed by the security and the organisers there … are a few people there had disabilities they were really struggling… Up two big flights of stairs to reach the main auditorium a friend of mine who contacted the organiser was told after the event there was in fact lift all along !! I have personally lost over £3,500 in costs I cannot recoup it … This includes my framing cost Travel hotels et cetera I felt lucky that I sold one Painting and some prints BUT there are many amazing artists there in 2026 who really deserved to sell more work but I would say on an organisational scale of one to 10 the organisation and publicity is not good enough for the money that you pay as exhibitor I will not be returning! The organisation score is 3/10 overall please think very carefully about the risks of no sales!! And hidden costs . The negative reviews all have merit … I just wish I’d read them before I booked.!
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you, Lesley, for taking the time to leave such a detailed review and for exhibiting with us.
Firstly, we are genuinely sorry to hear that your overall experience was disappointing and that you incurred significant costs which were not recovered through sales. It does, however appear that many of them were unrelated directly to the fair fees that generally average less than 40% your quoted costs.
I completely understand how frustrating that must feel after the time, effort, expense and passion that goes into creating, presenting and transporting artwork for an exhibition.
We also appreciate you sharing your concerns regarding the date change, (this was explained in detail as the venue had a cyber attack so wasn't directly related to Untitled and beyond out control ) visitor numbers, sales, accessibility and the overall value of participation.
Feedback, whether positive or negative, is something I take seriously and use to review and improve the event each year. While I fully respect your personal experience, I would like to provide some additional context for readers considering the event.
The attendance figures quoted are not estimates. Visitor numbers were independently recorded by a security team throughout the weekend and totalled 4,005 visitors across the Private View, Saturday and Sunday. Many participating artists commented that the opening evening was among the busiest they had experienced at an art fair, although I appreciate that footfall does not automatically translate into sales for every exhibitor.
There are no 'hidden' costs and the commission on sales we facilitate is to cover banking fee, VAT on those fees and admin after the event. All artist were encouraged to take their payments directly through the meant apps available.
Sales outcomes naturally vary considerably between artists depending on factors such as price points, presentation, subject matter, existing collector base and the type of work being exhibited. While a few exhibitors experienced disappointing sales, others reported strong results, and a number have already confirmed their participation for 2027.
Regarding commissions, the fair itself remains commission-free. The optional payment-processing service is available only for artists who wish to use it, and exhibitors are entirely free to process their own sales independently if they prefer.
The event is held in a prestigious and very expensive venue in one of the most affluent areas of the country, but hosting a large-scale exhibition there involves substantial costs, including venue hire, staffing, security, electricians, stand construction, lighting, marketing and visitor promotion. We invest heavily in advertising and targeted marketing campaigns throughout the year in an effort to attract both collectors and new audiences to the fair.
With respect to accessibility, I am concerned to hear of the confusion surrounding lift access. We always want every visitor and exhibitor to feel welcome and supported, and I will review the communication around this to ensure clearer information is available in future.
I also want to reassure readers that registration for the Private View is intended to help us manage attendance, communicate event information and understand the effectiveness of our marketing. We take data protection obligations seriously and comply with all applicable regulations regarding the collection, use and storage of personal information.
I appreciate that no amount of explanation changes the fact that you personally did not achieve the outcome you had hoped for, and I am genuinely sorry that the event did not provide the return on investment you were seeking.
Thank you again for exhibiting with us, for sharing your feedback and for helping us continue to develop and improve the event. I wish you every success with your future exhibitions and artistic career.
Kind Regards & All the Best
A positive experience at a beautiful venue
Chelsea Old Town Hall is a beautiful venue and a wonderful setting for an art fair. I had a successful weekend, met many lovely visitors and collectors, and made some valuable new contacts. Like any art fair, there were busier and quieter periods, but overall it was a very positive experience for me. I believe success depends on many factors, including the type of work you exhibit and finding the right audience.
I’ve already booked my stand for next year’s fair and look forward to returning.
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
An entertaining and very well organised…
An entertaining and very well organised and run art fair.
I am an artist, exhibiting here for the first time. It was a great art fair, lots of great art and a wide range. The quality, knowledge and positive culture of visitors was really good. They all stopped by to look at chat about the art. That makes it great for me. I also sold pieces and picked up commissions too, meaning a commercially valuable event. Well done to Robert and his team for such a well organised and run art fair. I have already booked again for next year.
26 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Another year another enjoyable…
Another year another enjoyable experience.
Private view was busy but I still managed to speak to a number of artists whose work i was interested in.
Staff were also helpful when wrapping and securing my purchase. Highly recommend attendence next year
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Badly run show from beginning to end…
Badly run show from beginning to end organiser of was only interested in taking your money and nothing else as an exhibitor have nothing to do with it.
26 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you for your review.
We are sorry that your experience did not meet your expectations. We work throughout the year to deliver a dynamic and professional event for exhibitors and visitors alike, and it is disappointing to hear that you felt otherwise.
The fair welcomed over 4,000 independently counted visitors across the 20 hours of opening over the weekend. Significant investment was made in promotion and marketing. While some exhibitors were disappointed with their sales, others reported strong results and many have already reserved spaces for future events.
We appreciate that exhibiting involves a calculated risk and understand that this can be frustrating when the outcome falls short of expectations. Feedback from all exhibitors is carefully considered to help us improve the event each year.
I sincerely thank you for exhibiting with us and wish you every success.
Kind Regards
Fantastic Fair once again! Highly recommended!
Having been a great fan of the Fair for the last 15 or so years I can say this was the best one yet. Friday's launch was wonderful with a lovely vibe and all the artists and customers were enjoying the buzz. Today (Sunday) is the last day so make sure you catch it now if you can!
24 juli 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Great art fair
I have been to the last three fairs and thoroughly enjoyed each one. The opening night is always abuzz with people. It's rare to go to art events and see artists engaging so enthusiastically with potential buyers. The art itself covered a broad spectrum so that there was truly something for everybody. Friends who joined me there, first-timers, couldn't resist and left slightly poorer but artistically enriched. Already looking forward to the next one.
5 september 2025
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Not sure how it can be about artists as…
Not sure how it can be about artists as they seem to want to control all aspects of what comes through the door, art is freedom of expression not a Stalinist movement.
15 januari 2026
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
We were founded by an artist, uniquely to prioritise fellow artists and their specific needs. This post has been flagged with a request for further information as we have no record of anyone of this name exhibiting. It has been 5 months since our last event and whilst we always take reviews seriously, we believe this is not an authentic result of a direct interaction with our event.
Fantastic event
Fantastic event! 10/10 must see - great exhibition and wonderful to see so much unique artistic talent! Very well organised too
5 september 2025
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
Congratulations
Congratulations! A great concept for artists and art lovers. I am always hugely impressed by the scope of artists presented by this fair.
21 september 2025
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
The Untitled Artists Fair in Chelsea…great evening with art
The Untitled Artists Fair in Chelsea was nicely curated, welcoming, and inspiring. It was great to see mix of emerging and established artists.
I’d definitely recommend it to anyone!
30 september 2025
Review zonder uitnodiging
Antwoord van Untitled Artists Fair - Chelsea
Thank you so much for all your kind words and support. We very much look forward to welcoming you back next time.
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