First Choice Reviews 

If I could put zero stars I would! AVOID AT ALL COSTS!!
Booked a holiday to Cape Verde with them after years of booking with TUI directly.
Changed the direct debit date in April due to it being way after payday so wished it to be in the same day. The new payment table said next payment date will be 1st June. I thought brilliant!
Went on a few days ago to check something for the holiday to be shown as cancelled!!
After speaking with someone the day after over the phone I was advised an email way sent on the 7th May (to my junk mail) stating there was a missed payment. Then on the 8th May another email (to my junk mail again) was sent about the holiday being cancelled.
no one contacted me via phone call about any missed payment or this would have been paid. I was then told I only had 24 hours from the cancellation email to reinstate and pay it.
So now the money I had paid for the past few months is gone… I was then told I had to pay a £400 cancellation fee but this could be wavered if I booked a new holiday from scratch (ie deposits etc paid all over again) YEAH RIGHT!
Do not be fooled but the couple of £100 pounds off go directly with TUI!
This company is an absolute joke and I will NEVER book a holiday again with them and I will also make sure no family or friends do!
The couple we were going away with have since cancelled their holiday too, due to all of this so in total £5200 they will not be getting from us!
Ridiculous!

I haven't booked a holiday since 2018 & that time i went into a travel agent. I was apprehensive about booking online, but the website was easy to search through, excellent choices & great value for money. I will definitely book again with first choice.

Easy to use website, easy to filter different options to narrow search to individual requirements.
One thing i would add the ability to do is being able to toggle hold luggage for 1 or both passengers and also seats (standard, which can be changed later) to main search filters ie you can go in to filter on rating, board, etc.. but also toggle these options on so that you can see total prices on main search without having to click in to each holiday option and add them on.. takes ages especially if you ste looking at various locations where these things will have different costs and you are also trying to do a cost comparison across other providers... it takes hours....

Straight forward

Brilliant a much better experience than I've had with jet 2

Easy to book through your website very happy

Fast efficient and value

Very helpful agent

No issues easy to use website all good so far

Plenty of flights. With varying take off times

Booked an holiday. Direct debit got set up and everything and then by some reason they have cancelled my holiday and demanding us to pay £600 cancellation fee when we didn't even plan to cancel the holiday .disgusting service .Big scam

Do not book with First Choice

We’ve booked our first holiday in over 2 years to go Club Marvy in Turkey. I’ve just checked the details and realise that they have provided flights not to the local airport (Izmir) that is 45 mins away, but instead to Bordrum which is 3.5 hours away

They say as I ticked a box saying I’d checked details, that I have to suck it up

It’ll be a miserable start and end to the holiday with 2 small kids in tow

I even paid extra for nicer flight times to ease the travel-experience

Who knew that you had to check they weren’t flying us to a local airport. I’ve never had this experience in all my life

Absolute scheisters and zero customer service

My mother booked a holiday last year through First Choice for June 2025 but due to unforeseen health-related circumstances, she has regrettably had to decide against going though with the holiday as booked. Back in February 2025, we rung though to an agent at First Choice called Cheyenne who was very empathetic, polite and courteous throughout the call. Absolutely fantastic customer service which is hard to come by with a lot of companies these days… me and my family will definitely be booking our next holiday through First Choice when circumstances have improved based on this experience.

I can’t access the flights as it’s with a different provider

Easy to use booking site, prices cheaper than TUI (even though owned by TUI ) 3rd time we have booked this year

Easy to use website. Great deal. Really looking forward to our holiday. We have not been abroad for 10 years.

I am a repeat customer booking with first choice at least twice a year. I find the company unbeatable on price and fantastic value for money. The sales team are knowledgeable,approachable and helpful. I highly recommend booking with First Choice.

I spoke to a luvverly lady called Ann who was a very happy and helpful person. She not only helped with my holiday but also about printing my tickets from EASYJET when ready plus gave me some other very useful tips. Highly recommend her to talk to abt yr holidays etc. So thank you Ann for all your help.

So easy to tailor make a package holiday. Clear .