Ashton Little Reviews 

116
•
TrustScore 4.5 uit 5

4,4

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Beoordeeld met 5 van de 5 sterren

An easy to navigate website. A good choice and stock of products, which are very competitively priced. Very quick order processing and delivery, and well packaged too. Overall, I’m very happy with... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

A faultless experience all round. Price was competitive and i received excellent customer service. I had several questions about the lens that I was buying and I received an immediate response re... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 4 van de 5 sterren

Purchased R6 MK3 and the 24-70 usm L 2.8 and the 70 - 200 usm L 2.8 Very happy with order. Took 7 days to turn around instead of next day, however emails responded to and updates given promptl... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

I have used Ashton Little several times now to buy a Canon camera and lenses. They have always been excellent, the prices are great, often cheaper buying new from them than buying second hand on Ebay... Toon meer

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4,4

Uitstekend

TrustScore 4.5 uit 5

116 reviews

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4,4

Alle reviews

(116)

18 reviews in de afgelopen 12 maanden

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Beoordeeld met 4 van de 5 sterren

Purchased R6 MK3 and the 24-70 usm L…

Purchased R6 MK3 and the 24-70 usm L 2.8 and the 70 - 200 usm L 2.8

Very happy with order.

Took 7 days to turn around instead of next day, however emails responded to and updates given promptly and correctly. Will visit the store again. Thanks guys.

7 oktober 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you for taking the time to leave us a positive review and for choosing Ashton Little for your Canon EOS R6 Mark III and two professional RF L-series lenses.

We're delighted to hear that you're happy with your new equipment and appreciate your understanding regarding the longer-than-expected delivery time.

Although your order took seven days rather than our usual next-day service, we're pleased that our team kept you informed throughout and responded promptly and accurately to your enquiries. Clear communication is extremely important to us, particularly when customers are making significant investments in photographic equipment.

It's especially encouraging to hear that you would shop with us again. Your continued confidence in Ashton Little means a great deal to our team.

We hope you enjoy your new Canon equipment and look forward to assisting you again in the future.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Quick service and reasonably priced

Quick service and reasonably priced. I'd definitely recommend them.

8 oktober 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you for your wonderful 5-star review and for choosing Ashton Little.

We're delighted to hear that you were pleased with our quick service and competitive pricing. Providing excellent value alongside a reliable and efficient shopping experience is something we work hard to achieve.

Your recommendation means a great deal to us, particularly as an independent UK business. It's always encouraging to know that our efforts are appreciated by our customers.

Thank you again for your support. We look forward to welcoming you back to Ashton Little in the future.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

A faultless experience all round

A faultless experience all round. Price was competitive and i received excellent customer service. I had several questions about the lens that I was buying and I received an immediate response regarding my order and the delivery process.
The team went out of their way to check timescales for the delivery as i needed ahead of a safari trip so time was really important to me.
They were professional, supportive and courteous.
My lens arrived on time and really well wrapped and protected.
The lens is exactly what I need and I look forward to using it on this trip and many more to come.
I woukd certainly buy from here again.

1 oktober 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you for your fantastic 5-star review and for sharing such a detailed account of your experience with Ashton Little.

We're delighted to hear that you were pleased with our competitive pricing and, particularly, the support you received from our customer service team.

We understand how important it was for your lens to arrive before your safari trip, and we're pleased that our team was able to respond promptly to your enquiries, check delivery timescales and keep you informed throughout the process.

It's especially rewarding to hear that you found our team professional, supportive and courteous. Providing this level of personal service is something we take great pride in as an independent UK business.

We're also pleased that your lens arrived on time, securely packaged and well protected, ready for your travels.

We hope you have a wonderful safari and capture some truly memorable photographs with your new lens!

Thank you again for your recommendation and for placing your trust in Ashton Little. We look forward to assisting you with your photographic equipment needs again in the future.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

A Great Purchasing Experience

An easy to navigate website.
A good choice and stock of products, which are very competitively priced.
Very quick order processing and delivery, and well packaged too.
Overall, I’m very happy with my purchased product and with using Ashton Little too.

30 september 2026
Logo Ashton Little

Antwoord van Ashton Little

We're delighted to hear that you enjoyed such a positive purchasing experience with Ashton Little, and we really appreciate you taking the time to share your feedback.

It's wonderful to know that you found our website easy to navigate, with a good selection of products at competitive prices. We work hard to make purchasing photographic equipment as straightforward and affordable as possible.

We're particularly pleased that your order was processed and delivered quickly, with everything arriving securely packaged and well protected. These are important parts of the service we aim to provide every customer.

As an independent UK business, hearing that you're happy with both your purchase and the overall experience means a great deal to our team.

Thank you again for choosing Ashton Little and for your excellent recommendation. We look forward to welcoming you back whenever you need further photographic equipment.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for your fantastic five-star review and for choosing Ashton Little.
We’re delighted to hear that you found your purchase to be great value and that your order was delivered quickly. Offering competitive prices on quality photographic equipment while providing an efficient and dependable delivery service is exactly what we aim to achieve.
As an independent UK business, customer feedback is extremely important to us. Reviews like yours not only mean a great deal to our team but also help other photographers purchase from Ashton Little with confidence.
Thank you again for your order and for taking the time to share your experience. We genuinely appreciate your custom and hope to have the opportunity to assist you again with your next camera, lens or photographic equipment purchase.
Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Competitive prices.

Competitive prices.
I looked to buy a new camera online and while seeing what I liked, I found the same make and model at Ashton Little at a great saving. So I purchased this one which was promptly dispatched and delivered next day.

28 februari 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for your fantastic five-star review and for choosing Ashton Little for your new camera.

We’re delighted to hear that, after comparing the options available online, you found the same camera with us at a significant saving. We work hard to offer genuinely competitive pricing across our photographic equipment while still providing the level of service and reliability customers should expect when making an important purchase.

It’s also great to hear that your order was processed promptly and delivered the very next day. From placing an order through to receiving the equipment safely, our aim is to make the whole buying experience as straightforward and efficient as possible.

We know that purchasing a new camera can represent a considerable investment, so feedback confirming that customers have received the product they wanted, at a great price and with fast delivery, is particularly appreciated. It also helps other photographers researching where to make their next purchase with confidence.

Thank you again for your order and for taking the time to share your experience with Ashton Little. We genuinely appreciate your custom and hope you thoroughly enjoy your new camera. We would be delighted to assist you again with any future camera, lens or photographic equipment purchase.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Brilliant service

Brilliant service

18 september 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for your fantastic five-star review.

We’re delighted to hear that you received brilliant service from our team. Providing a helpful, professional and reliable experience throughout the entire ordering process is extremely important to us, so receiving feedback like this is always greatly appreciated.

We know that when purchasing photographic equipment, customers want confidence not only in the product they are buying, but also in the company they are purchasing from. Our team works hard to make the process as straightforward as possible, from the initial order and communication through to careful processing and delivery.

It’s particularly rewarding to know that your experience left such a positive impression and that you felt our service deserved five stars.

Thank you again for choosing Ashton Little and for taking the time to share your experience. Your custom and support are genuinely appreciated, and we hope to have the opportunity to assist you again with any future camera, lens or photographic equipment purchase.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Bought a Canon R5 mk II from Ashton…

Bought a Canon R5 mk II from Ashton Little at a great price, delivered quickly and safely and no problems with the camera since.

4 februari 2026
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Antwoord van Ashton Little

Thank you very much for taking the time to leave Ashton Little such a fantastic five-star review.

We’re delighted to hear that you were pleased with your purchase of the Canon EOS R5 Mark II and, importantly, that the camera has continued to perform perfectly since it arrived.

Purchasing a professional camera such as the R5 Mark II represents a significant investment, so we completely understand how important it is for customers to feel confident about where they are purchasing from. We work extremely hard to combine competitive pricing with a professional, dependable service throughout the whole buying experience.

It’s particularly pleasing to hear that you felt the camera represented great value and that your order was delivered both quickly and safely. With high-value photographic equipment, careful handling, secure packaging and reliable delivery are every bit as important as offering the right product at the right price.

We also really appreciate you mentioning that you have experienced no problems with the camera since receiving it. Knowing that a customer is still completely happy with their equipment after they have had the opportunity to use it properly is extremely valuable feedback for us.

As an independent business, reviews like yours make a genuine difference. They not only provide our team with reassurance that we are delivering the standard of service we aim for, but also help other photographers who may be considering Ashton Little for an important camera or lens purchase.

Thank you again for choosing Ashton Little for your Canon EOS R5 Mark II and for sharing your experience with others. We genuinely appreciate your business, and we hope you enjoy many years of photography with your new camera. We would be delighted to assist you again whenever you are looking for your next camera, lens or photographic equipment.

Kind regards,
Emma
Ashton Little

Beoordeeld met 1 van de 5 sterren

Camera not sent for several days…

Camera not sent for several days despite next day delivery being promised. Couldn't telephone to speak to anyone. Emails answered but no adequate resolving of issue. Would NEVER use them again. Dreadful service. Their reply to this review doesn't explain delay but suggests a refund was held up whilst goods were retrieved from courier. But the camera was eventually delivered and no refund processed or requested! My previous comments apply.

1 juli 2026
Logo Ashton Little

Antwoord van Ashton Little

We are sorry that the original next-day delivery was not achieved and understand the customer's frustration.

We would, however, like to clarify that our team responded to the customer's emails, escalated the order to our Shipping Manager and actively worked to resolve the situation.

By the time cancellation was requested, this high-value order had already been fully processed into the DPD network. At that stage, we needed to retrieve the parcel and confirm it was safely returning before completing the refund. This prevents a situation where a refund is issued while the courier subsequently completes delivery of the goods.

The difficulty was therefore one of timing between the cancellation request and an order already progressing through the delivery network, rather than the request being ignored.

We regret that the original delivery commitment was not achieved and that the experience fell short of expectations.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Competitive price and fast delivery

Competitive price and fast delivery. I wanted a Nikon Z50ii camera body only, Ashton Little offered the best price that I could find for a brand new item.

21 mei 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for taking the time to leave such a positive five-star review and for choosing Ashton Little for your Nikon Z50II.

We’re delighted that we were able to offer you a brand-new Nikon Z50II body at the best price you could find, together with the fast delivery you expected.

We understand that when purchasing photographic equipment, competitive pricing is important, but so too is having confidence in the product and the company supplying it. It’s therefore particularly pleasing to hear that your experience with Ashton Little delivered on both.

Thank you again for your order and for sharing your experience. We hope you thoroughly enjoy your new Nikon and would be delighted to assist you again in the future.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Thoroughly recommended.

I have used Ashton Little several times now to buy a Canon camera and lenses. They have always been excellent, the prices are great, often cheaper buying new from them than buying second hand on Ebay!
The service has been prompt, and everything has turned up as expected from a quality supplier. I would thoroughly recommend them.

4 juni 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for your continued support and for taking the time to leave such a fantastic five-star review.

It means a great deal to us when a returning customer chooses Ashton Little several times for their cameras and lenses. We work hard to combine competitive pricing with prompt, dependable service, so it’s particularly pleasing to hear that your orders have consistently arrived as expected.

We’re also delighted that you’ve found our prices so competitive, particularly when comparing brand-new photographic equipment with second-hand alternatives.

Thank you again for your repeat custom and your recommendation. We look forward to helping you with your next camera or lens purchase.

Kind regards,
Emma
Ashton Little

Beoordeeld met 2 van de 5 sterren

Slowwwww!!

Ordered for 'next day dispatch' on a Monday. Money taken promptly and order confirmed.

Chased by email on the Tuesday, told on the Wednesday that the goods were on their way. DPD site was still showing 'Expecting parcel'. Queried this and was told is was scheduled for Friday.

The goods I had ordered turned up on the Friday as promised. I had to divert them to a local locker and then collect as I was out on the Friday.

No issues with the price and the goods, but the service and logistics were NOT as expected. I bought the goods with the expectation that my partner would be able to use them on a Wednesday trip to the Zoo and was disappointed.

If you advertise something as 'next day', it should be next day!

17 augustus 2026
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Antwoord van Ashton Little

We’re sorry that the delivery did not meet the timescale originally expected, particularly as the equipment was required for a specific trip.

We’re pleased that the order was delivered on the Friday as confirmed and that you were happy with both the products and our pricing. However, we completely understand the frustration caused by the delivery timing and the conflicting information shown through DPD.

Once an order enters the courier network, the final movement and delivery of the parcel is handled by DPD, and unfortunately the service provided on this occasion did not meet the delivery standard either we or our customer expected.

We take this seriously and have raised delivery performance directly with our DPD Account Manager to help improve both the reliability of deliveries and the information provided to our customers.

We appreciate your feedback and regret that the courier experience detracted from what was otherwise a successful purchase.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Pre sales communications was excellent

Pre sales communications was excellent. I wanted to check warranty and ensure the camera was not a grey import which the company was able to confirm. The price was also highly competitive and excellent value. The Canon R6 II camera and lens are amazing and well worth the investment.

13 juli 2026
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for the fantastic five-star review and for choosing Ashton Little for your Canon EOS R6 Mark II and lens.

We understand that when purchasing high-value photographic equipment, customers want reassurance about UK stock and warranty cover, as well as confidence that they are receiving a brand-new genuine product. We’re therefore delighted that our team was able to answer your questions and provide that reassurance before you placed your order.

It’s also great to hear that you found our pricing highly competitive and excellent value.

Most importantly, we’re delighted that you’re enjoying your new Canon EOS R6 Mark II and lens. Thank you again for your order and recommendation, and we hope to assist you again in the future.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

My new Nikon COOLPIX P1100 arrived from…

My new Nikon COOLPIX P1100 arrived from Ashton Little, and I couldn’t be happier with both the camera and the service. The camera arrived the next day via DPD and was exceptionally well packaged. The P1100 is an amazing camera with incredible zoom and fantastic image quality. A big thank you to the team at Ashton Little for another excellent buying experience. Highly recommended!

16 juli 2026
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

Thank you so much for taking the time to leave Ashton Little such a fantastic five-star review.

We’re delighted to hear that your Nikon COOLPIX P1100 arrived the very next day via DPD and that you were impressed with how carefully your camera was packaged. With valuable photographic equipment, we know how important it is that everything arrives quickly, securely and in perfect condition.

The P1100 is an incredible camera, particularly with its extraordinary zoom range, so it’s wonderful to hear that you’re already impressed with both the zoom performance and image quality.

It’s especially rewarding to hear you describe this as another excellent buying experience. Returning customers mean a great deal to our family-run business, and we genuinely appreciate your continued confidence in Ashton Little.

Thank you again for your order, your recommendation and your continued support. We hope you have many years of enjoyment from your new Nikon P1100 and look forward to helping you again in the future.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Great price and service

I was looking for a decent camera and found Ashton Little. At first I thought there must be a catch because they were very competitive on price and promised next day delivery if ordered before 4pm.
The camera arrived as promised. No issues with the items. The case I ordered was too large and they agreed to take it back and refund me. No questions asked.
So overall an excellent shopping experience and I will certainly buy more items in the future

15 mei 2026
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

Thank you very much for taking the time to leave Ashton Little such a detailed five-star review.

We’re delighted that you decided to give us a try and that your experience lived up to expectations. We understand that finding a very competitive price can sometimes make customers cautious, so it’s particularly rewarding to hear that your camera arrived the next day as promised and that everything was exactly as it should be.

We’re also pleased that when the case proved larger than you needed, our team was able to arrange the return and refund without any unnecessary hassle. We believe good service should continue after an order has been delivered, so it’s great to know this was appreciated.

Thank you for placing your trust in Ashton Little and for saying you would purchase from us again. Recommendations and returning customers are incredibly important to our family-run business, and we look forward to helping you with your next purchase.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Great experience

Competitively priced equipment with next day delivery. Ordered one day and arrived the next as advertised. Follow up email next day from their sales manager. So far great experience.

2 december 2025
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

Thank you for sharing your experience and for the five-star rating.

We’re delighted that your order arrived the very next day, exactly as advertised, and that you were pleased with the value we were able to offer.

It’s also lovely to hear that our Sales Manager followed up after delivery. We want customers to feel looked after throughout their purchase, including once their new equipment has safely arrived.

Your comments are greatly appreciated by everyone at Ashton Little. Thank you for trusting us with your purchase, and we hope you enjoy your new equipment for many years to come.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

Efficient Ashton Little once again

Checked by email on a couple of points and had a reply withing 1/2 hour.

Easy to order and efficient delivery the next day via DPD.

27 november 2025
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

It’s always especially rewarding to hear from a returning Ashton Little customer thank you for choosing us again and for leaving another five-star review.

We’re pleased our team was able to answer your questions within half an hour and give you the information you needed before placing your order. Being readily available to help customers before and after a purchase is something we take great pride in.

It’s also great to hear that ordering was straightforward and that DPD completed the delivery the very next day.

Thank you for continuing to place your trust in Ashton Little. Your repeat custom is genuinely appreciated, and we look forward to looking after you again.

Kind regards,
Emma
Ashton Little

Beoordeeld met 5 van de 5 sterren

The service was very efficient

The service was very efficient. The camera was well packaged and arrived very quickly.

7 november 2025
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

Thank you for the wonderful five-star review.

We’re so pleased to hear that you found the whole service efficient and that your camera reached you quickly and safely.

We take particular care when preparing and packaging photographic equipment for delivery, so it’s lovely to know that the condition and presentation of your order were noticed and appreciated.

We hope you’re enjoying your new camera and capturing some fantastic photographs with it. Thank you for trusting Ashton Little with your purchase your support is very much appreciated.

Kind regards,
Emma
Ashton Little

Beoordeeld met 2 van de 5 sterren

Ashton Little is not, strictly speaking, a scam site.

It might be going too far to describe Ashton Little as a scam site since the Canon PowerShot SX740 HS that I paid for was eventually delivered.
The box was marked "NOT INTENDED FOR SALE OUTSIDE JAPAN CONTAINS NO WARRANTY FOR OUTSIDE JAPAN".
This seems to confirm the experience of other reviewers who have been charged for illegitimate "grey market" goods and then find that the manufacturer will not repair under warranty.

- The item was supplied with a charger for US power sockets and a UK adaptor that could not fit the charger.
- It arrived three weeks later than promised (by which time I was out of the country).
- Ashton-Little charged £708 for an item that is about £470 or less from other suppliers (which were however at that time out of stock). This is about 50% overpriced.
- Repeated email requests for delivery to my neighbour were not acknowledged and were ignored.
- The item was left in the wet behind my house in a box marked "THIS ITEM MUST BE SIGNED FOR".

20 februari 2025
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

We were disappointed to read this review, as several of the conclusions simply do not reflect the facts.

Ashton Little is a genuine, family-run UK business based in the heart of Derbyshire, so the suggestion that we are a “scam” is categorically rejected.

We also find the claim that the product was “50% overpriced” surprising. Our prices are extremely competitive, and photographic equipment often has very similar model names at very different prices. It appears a different model may have been used for comparison.

For clarity, our products are supplied brand new, not second-hand, which is naturally reflected when comparing prices against used or refurbished equipment.

Finally, where DPD chose to leave the parcel relates to the courier’s handling of the delivery, not the legitimacy of Ashton Little.

We welcome genuine criticism, but serious allegations should be based on accurate information.

Kind regards,
Phil
Ashton Little

Beoordeeld met 1 van de 5 sterren

They won’t honour guarantee on Nikon P1000 that I bought from them

The Nikon P1000 that I bought from them in January 2024 has two faults. First it randomly refuses to write to an SD card that it has just written (up to 50) photos to.
The second fault is the camera randomly locks up and none of the controls work.
Ashton Little state that everything these sell is guaranteed for 2 years. The first year by the manufacturer, so I contacted Nikon. They told me to send the camera to them. Then they said that it’s a grey import, so not covered by their Europe wide warranty.
The repairs will cost £217.73 which Ashton Little claim is due to my damaging the camera, not the fact that they didn’t buy it from the UK distributor.
Unfortunately British consumer law does not offer much protection for purchasers.

23 januari 2025
Review zonder uitnodiging
Logo Ashton Little

Antwoord van Ashton Little

We are sorry to see this review, but we need to clarify an important point regarding the warranty.

Ashton Little did not simply refuse to honour the warranty. Our warranty covers manufacturing defects; it does not cover accidental damage, misuse or other damage identified during inspection. In this case, the repair assessment indicated damage to the camera, which is why the repair was considered chargeable.

The suggestion that the repair charge arose simply because the camera was not purchased through a particular UK distribution channel therefore does not accurately reflect our position.

We stand behind the warranty supplied with our products and will always support a customer where a genuine manufacturing fault is identified within the applicable warranty period.

We appreciate that receiving a chargeable repair assessment is disappointing, but unfortunately a warranty cannot cover damage that falls outside its terms.

Kind regards,
Phil
Ashton Little

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