Auto100 Reviews 1.727

UPDATE - Saturday morning
Good response from Director @ auto 100. Trying to resolve our differences this morning

Now all resolved and car sold.

The measure of a business is how they respond when things dont go smoothly. In this instance I am now happy

Friday - Thought I’d sold my lovely Lotus emira to Auto100. They’d had photos and service schedule beforehand and agreed a price. Upon collection they wanted to reduce the price even further £0,000 due to 1 small chip on the bonnet - the stone chip is minute.

Adam and Lewis were amazing on my handover and the experiance was perfect. Many thanks

From the outset, starting with my initial phone enquiry, the Auto 100 staff were polite, professional and extremely helpful. My emails were responded to quickly and comprehensively. On the day I collected my vehicle I was welcomed with an offer of a coffee and made to feel special. There were a couple of after-sale issues which were dealt with quickly and without hesitation. I bought a premium brand car and received a premium standard of service. Thank you.

Recently just purchased a car from Auto100, was seen by Simon & Adam
Really professional service an swiftly within an hour I was driving back with new vehicle, Will recommend to family and friends

A big thank you to Ryan initially for setting up my visit to view my Lotus Emira, to Adam for showing me the car and a look round the showroom and finally to Steve who delivered the car to my home address the next day. Fantastic teamwork all round delivering a brilliant car in immaculate condition. Thank you.

Really helpful from Jordan and Adam in helping me through the buying process.

Auto 100 have been fantastic from start to finish. The vehicle is immaculate and exactly as described. Many thanks to Lewis for his hospitality and seamless handover, thanks again.

Great communication,well located and luxury showroom,everything went smooth.Adam and Richard was really helpful.Will do business again in future.Highly recommended

Brilliant team, thank you very much Terry! Gives plenty of time to look through absolutely everything you need! Never felt rushed or pressured. Will definitely be back for my next one!

Adam and Chris were amazing - quick, efficient and convenient - collected a range rover in beautiful condition - Ahmed

Amazing service, excellent vehicle, Terry was amazing and was really helpful with wverybaspect of collection l. Highly recommend!

Excellent service from start to end of hand over. Would highly recommend

A lovely relaxing experience visiting Auto100 and buying my Jaguar F type. The team at the garage are very professional and easy to work with. I have to say buying the car was as easy as purchasing a can of soup at the supermarket. No high pressure sales pitch and very understanding with my requirements. Great to see so many gorgeous cars available in one location. Would certainly recommend Auto100 to anyone looking for a special vehicle. Adam was very knowledgeable and a pleasure to deal with and Ryan was also very helpful over the phone and in organising things. I will be back. Cheers guys.

Cannot praise this company highly enough, specifically Anthony and Adam who went above and beyond, made the whole buying experience an absolute pleasure, warm and friendly, kept me updated constantly with the status on my vehicle, will definitely return

Fantastic stress free purchase. Friendly staff. Great communication with no pushy sales tactics. Will be back!

Auto100’s response is dishonest, misleading, and frankly insulting. Let’s break down their so-called “context” point by point.

1. “The vehicle was driven for nearly 2,000 miles” – Completely irrelevant. The car had serious mechanical faults from day one. Independent BMW specialists confirmed:

Oil leak from the oil pan

Coolant leak from the turbo cooling system

Cracked front bumper (inner plastic damage)

Non-original windscreen with no explanation

Mileage does not magically erase the fact I was sold a defective car.

2. “Bird strike caused radiator damage” – This is an outright fabrication and one of the most insulting lies I’ve ever heard from a business. There was no bird strike damage at all. Multiple independent BMW specialists confirmed the coolant leak was from the turbo cooling system. Claiming I somehow caused it with a “bird strike” is pathetic, desperate, and shows Auto100 will say anything to avoid responsibility.

3. “We promptly issued a full refund without deductions” – Wrong. The refund only came after months of lies, stalling, and one of the directors trying to intimidate me instead of fixing the car. During this time I lost money, lost working days, and wasted over two months of my life chasing them. That refund wasn’t “prompt” – it was dragged out because they wouldn’t do the right thing until they were forced.

4. “Goodwill gesture” – Absolute nonsense. That so-called “gesture” was nothing more than reimbursement for the perished tyres that were already unroadworthy at the point of sale. Replacing dangerous tyres isn’t “goodwill,” it’s a basic legal requirement. Trying to spin that as generosity is laughable.

5. “Inspection at Auto100 was not permitted” – Another half-truth. I lost all trust in them after repeated lies and excuses. That’s why I went to independent BMW specialists, who confirmed the faults in writing. Suggesting I somehow blocked them is dishonest – they had every chance to act but chose denial instead.

6. “Vehicle has full BMW service history” – Another blatant lie. The car does not have a full history — at least one service is missing. So even their paperwork spin falls apart under scrutiny.

7. “Request for additional compensation far exceeding refund” – Wrong again. I asked for reimbursement of real, documented costs I was forced to pay because of their failure: £60 coolant leak test, £170 diagnostics, £700 lost working days, and other expenses. I also lost the chance to buy another suitable car while this dragged on. That is not “unreasonable” – what’s unreasonable is expecting the customer to swallow hundreds of pounds in losses because Auto100 failed in their obligations.

In summary: Auto100 sold me a car with serious faults, lied repeatedly when challenged, tried to blame me with a ridiculous “bird strike” story, and now pretend refunding me months later was a generous act. Their “goodwill gesture” was nothing more than paying for perished tyres they never should have sold in the first place. On top of that, the car didn’t even have the “full BMW service history” they’re now claiming.

This company’s response is just spin and damage control. Future buyers beware: if something goes wrong, expect lies, blame-shifting, and intimidation rather than honesty or accountability.

Just bought my bmw m4 convertible from these guys absolutely beautiful thanks to Ryan and Adam also looking after me see you guys soon :)

I had visited auto100 with my dad to pick up his new car this month. I’d like to amend the team for all being very friendly and helpful, done everything that they said they would and overall was a great and quick experience! I also am very fond of cars and Adam was kind enough to let us walk around the warehouse freely to have a nose, which I appreciated greatly. Would definitely recommend - Gordon and Ella Anderson.

Collected our new to us Range Rover

Picked up from station by Andy

Showed us the delivery area the taken to showroom wow what a collection of great cars
Adam showed us all the features and signed off great service guys