Cubitts Reviews 

938
•
TrustScore 4 uit 5

3,9

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Beoordeeld met 5 van de 5 sterren

Exceptional service and quality from start to finish. I've never had such a positive experience at an opticians before! The optometrist was brilliant, and the staff in the store were beyond helpful. N... Toon meer

Beoordeeld met 5 van de 5 sterren

The optometrist, Luba, at Cubitts in Borough was AMAZING. She was extremely thorough and explained everything in detail. She spent extra time with me and was incredibly informative. Thank you Luna!

Beoordeeld met 5 van de 5 sterren

Bought numerous pairs of Cubitts glasses and clip on sunglasses over the years but never had any glasses re-glazed with new lens. I have just received back my "new glasses" and can say the service has... Toon meer

Beoordeeld met 2 van de 5 sterren

Been a Cubitts customer for years now. Normally the glasses are ready after two weeks. On the most recent occasion, after over two weeks I chased the support and got an AI response, then heard... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Brillengroothandelaar

Geschreven door het bedrijf

We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.


Contactgegevens

3,9

Goed

TrustScore 4 uit 5

938 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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Heeft 86% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 1 week

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3,9

Alle reviews

(938)

137 reviews in de afgelopen 12 maanden

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Beoordeeld met 1 van de 5 sterren

I went into the Covent Garden branch…

I went into the Covent Garden branch for a simple repair. They were unable to do this in store and so the glasses needed to be sent away. I was quoted 10 working days, two weeks. No charge, so ok.

My glasses were not ready for over 3 weeks, and many of my emails and calls went unanswered. When I finally did get through to someone, all they could tell me was that there had been delays at HQ.

When I was finally able to go and pick up the glasses, I discover that the right lens has been inserted incorrectly and the acetate is now completely warped. I email and call immediately with no response. I write a Google review and I immediately get an email telling me I just need to go back in to store and get it fixed quickly.

There have been no responses to any of my follow up emails. At this point, after this long the acetate has warped irreparably and my favourite pair of glasses are ruined

As a disabled person it is extremely difficult for me to get to any of their locations , and as as an autistic person it is extremely distressing to have my favourite pair of glasses broken.

I have yet to have any further communication from Cubitts to resolve this matter.

Cubitts have failed their statutory duty under Section 49 of the Consumer Rights Act 2015 to provide repair services with reasonable care and skill, resulting in structural damage to my frames. Furthermore, under Sections 55(2)(a) and 56(3)(b), any remedy must be provided within a reasonable time and without significant inconvenience. By ignoring correspondence and failing to make reasonable adjustments for a disabled customer (contrary to Sections 20 and 29 of the Equality Act 2010), they continue to breach basic consumer and accessibility protections.

Extremely extremely upset

16 augustus 2026
Review zonder uitnodiging
Logo Cubitts

Antwoord van Cubitts

Hi Samb,

We're sorry for your recent experience with us.

We will contact you today and resolve this as quickly as possible without you needing to come to us.

Best,

Cubitts

Beoordeeld met 2 van de 5 sterren

Ordered a £375 Gift Card for a birthday — it arrived late

Ordered a £375 Physical Gift Card from the website on Tues 4th Aug for delivery Fri 7th Aug, timed for my husband’s birthday on the 8th. I stayed in all day Friday — nothing arrived.

I called at 4-5pm to chase it. No apology. Turns out it hadn’t even been sent yet. I was told it’d go out on special delivery for next-day arrival — but sending a parcel out at 4-5pm the day before was hardly going to make it. Sure enough, it missed Saturday and turned up Sunday instead.

We’ve been loyal customers, bought several pairs of glasses from Cubitts over the years. For a £375 order, I expected better — and it makes me wonder: if I hadn’t called, would anyone have noticed it was never dispatched?

Disappointing service that ruined the timing of a birthday gift.

7 augustus 2026
Review zonder uitnodiging
Logo Cubitts

Antwoord van Cubitts

Hello,

Thank you for taking the time to write to us. You shouldn't have had to ring us to discover your order hadn't been sent. We are very sorry this was the case. We're also extremely sorry that this was a birthday gift, arriving late.

You are also absolutely right to wonder whether anyone would have noticed if you hadn't chased. We are looking at how the order sat un-dispatched without being flagged for that period of time.

After several years and several pairs of glasses, you should be able to trust us with something as simple as a gift card, and we let you down. The team have been in touch directly to put things right but please do let us know if anything is still outstanding.

Best,
Cubitts

Beoordeeld met 5 van de 5 sterren

Best shop there in London

Best shop there in London, the range of frames, and sizes satisfy a wide range of preferences. Customer service was above and beyond, namely Eden, he assisted me in choosing the right fit and ordered a new one for me based on the type of glasses I chose. He also shipped the Aluminum case all the way to the UAE, which is amazing!

26 juni 2026
Review zonder uitnodiging
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Antwoord van Cubitts

Thank you, Sultan. This is lovely to read. We'll pass it on to Eden, who'll be glad to know the fit advice was well receieved.

We hope the frames and the aluminium case are getting plenty of use in the UAE, do come and see us again next time you're in London.

Best,
Cubitts

Beoordeeld met 1 van de 5 sterren

Really disappointing experience

Really disappointing experience. I was stuck on the Tube for over 20 minutes, emailed ahead to let them know, and was travelling with my 3-month-old baby. I rushed to get there and was only 15 minutes late, with more than half my appointment still remaining, but they refused to see me.

I understand lateness can be inconvenient, but there was no empathy or flexibility given the circumstances. Such a shame to lose a lifelong customer over 15 minutes.

11 augustus 2026
Review zonder uitnodiging
Logo Cubitts

Antwoord van Cubitts

Hi Miriam,

Thank you for taking the time to write this, we are sorry this was your experience. There was a lack of empathy here and that's completely on us.

One of our team has since been in touch directly to acknowledge and put things right. If anything still feels outstanding, do reply to them and we'll pick it up straight away.

Best,
Cubitts

Beoordeeld met 1 van de 5 sterren

Missing glasses, no customer support

Terrible customer service. May even be a scam.
I ordered glasses in store and was told they would be dispatched on 30 July.
The order confirmation shows they’re still not even produced.
I don’t mind waiting but they’ve ignored 3 of my emails over the past week, their WhatsApp link in the email links to no chat and says the account doesn’t exist and the phone line is never answered.

It feels very dodgy and at this point I’m not sure I’ll even receive my prescription glasses which were not cheap.

V bad

25 juli 2026
Review zonder uitnodiging
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Antwoord van Cubitts

Hi Helena

I’m so sorry for the worry and frustration this has caused.

I’d really like to get this looked into for you straight away. I’ve requested some further information from you so that I can locate your order and investigate exactly what’s happened.

As soon as I have those details, I’ll make sure this is looked into as a priority and we’ll get back to you with an update.

I’m really sorry again that you’ve been left feeling this way, and thank you for your patience while we get to the bottom of it.

Best,
Cubitts

Beoordeeld met 1 van de 5 sterren

Terrible Customer Service

Cubitts aren't the company they used to be. My recent experience with their customer service has been genuinely disappointing, and judging by the reviews here, I'm not alone.

I placed an order on 5 July and, almost four weeks later, still hadn't received my glasses. I only got updates after repeatedly chasing them. First I was told there had been a delay, then that the lenses had failed quality control and would be remade as a priority. After that, every time I asked for an update, I either received no response or vague replies such as "leave it with me", with no actual information about my order.

After 10 years of using Cubitts for my eye care, I expected far better communication and customer service. The experience became so frustrating that I requested a refund so I could buy my glasses elsewhere (this was a day ago, and still no response).

It's a real shame to leave this review, but based on my experience, I can no longer recommend them.

31 juli 2026
Review zonder uitnodiging
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Antwoord van Cubitts

Hi David

We're really sorry to hear about your experience and completely understand your frustration.

We can now see that you've been in touch with our CX team directly, and we're pleased to see that your order has since been delivered. We're very sorry that it took so much chasing on your part to get updates and that we didn't communicate with you as we should have throughout the process. We appreciate how frustrating this must have been, particularly after the delay.

Thank you for taking the time to share your feedback. We genuinely value your loyalty over the years, and we're sorry that this experience has left you feeling let down.

Best,
Cubitts

Beoordeeld met 5 van de 5 sterren

Fantastic customer service experiencea

Really outstanding service from Kyrene and the team - she was extremely helpful and thoughtful and went above and beyond to make sure my request was handled promptly and effectively.

28 juli 2026
Review zonder uitnodiging
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Antwoord van Cubitts

Thank you, Tom. We will make sure Kyrene sees this, she'll be delighted. Thanks for taking the time to write it, and see you next time.

Best,

Cubitts

Beoordeeld met 5 van de 5 sterren

The York Place shop is super cool

The York Place shop is super cool, I love the glasses, but its the staff that make it such a great experience.

Luke the optician there, is very competent, and has a lovely demeanor.

Sammy served me, when I came back to collect my glasses. Wow! She fitted them perfectly and was so kind, funny and generous with her time.

The York Place shop rocks!

Cubitts Rocks!

27 juni 2026
Review zonder uitnodiging
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Antwoord van Cubitts

Thank you for taking the time to write this. Luke and Sammy will be delighted, and we'll make sure they see the feedback. Getting a fitting exactly right takes real care and it sounds like Sammy got it perfect for you.

Best,

Cubitts

Beoordeeld met 5 van de 5 sterren

Superb Spec-making Class

I recently completed a highly engaging spectacle-making class with Will from Cubbits. It was a truly rewarding experience and one I would most highly recommend.

Prior to the course, I had a few questions and emailed Cubitts. I received a prompt response from Carly who provided a clear and comprehensive answer to all my questions. I was particularly interested in a design that was unavailable; however, Carly suggested a suitable alternative. Her positive and friendly demeanour was a strong indicator of what lay ahead.

On the day of the lesson I arrived slightly late due to Caledonia Road station being closed. However, the station closure did not seem to affect the other participants who had already started working on their frames.

Will welcomed me and although I felt mortally embarrassed about my tardiness, he made me feel at ease immediately. With Will’s assistance I quickly caught up and I started really enjoying working on my frames.

Having spent over 15 years as a Teacher Trainer, I have a good understanding of effective teaching. Will epitomised not only good teaching but excellent teaching. He explained concepts clearly, ensured our understanding and demonstrated the different things we needed to do when necessary. Furthermore, he provided constructive feedback that was both clear and specific. He praised judiciously and offered ample encouragement. His excellent sense of humour was evident from the anecdotes he shared. He has a great teaching style which is engaging and his general demeanour is simply lovely.

Cubitts have done a first rate job recruiting such an exceptional trainer.

18 juli 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Superb

Without a doubt my go to opticians. The excellent customer service combined with the style and range of spectacles makes this one stand out from the rest. NB: I didn't have my eye test here so can't comment on that aspect.

I had some doubts about my spectacles selection but Cubitts updated my order without any issues, providing really constructive styling advice. Big shout out, and special thanks to Lottie in the Monmouth Street (Covent Garden) store and the store manager in Commercial Street (Spitafields). The epitome of excellent customer service, no hard sell just brilliant advice and very responsive to my requests for support.

My only minor gripe was the wait time but Cubitts were very clear up front about the production times, so I can't grumble.

The spectacles themselves look and feel high quality. The Zeiss lenses are superb as well, I went for the varifocal option. The best I've had to date and they knock other very well known high street opticians out of the park.

All in, a great experience and highly recommended.

26 juni 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

An exceptional eyewear store in Islington

An exceptional eyewear store in Islington, London, with an incredibly friendly and welcoming team. Their collection is truly unique—beautifully curated, artistic, and unlike anything you'll find in a typical optical shop.

9 juli 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Fantastic experience at their Coals…

Fantastic experience at their Coals Drop Yard shop. The optician who conducted my eye test was thorough and very helpful. The service by the staff when choosing my new glasses was great and they were ready in a week. A 2 year guarantee and endless refills of glass cleaner - worth spending the extra money for a more personal touch. Glasses are amazing quality. Highly recommend!

14 juli 2026
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

Poor communication, unresponsive customer service

Ordered a Cartwright clip-on on July fourth, over ten days ago. No order update since purchase. Customer service is unresponsive, the website chat is unhelpful AI, and emails go unanswered. For a simple order, this lack of communication is unacceptable. Very disappointed with the service.

3 juli 2026
Review zonder uitnodiging
Logo Cubitts

Antwoord van Cubitts

Hi Babak

We're very sorry to hear about your experience and sincerely apologise for the frustration this has caused.

We're currently working through a busier than usual period, which has unfortunately resulted in longer response times than we'd like. We can see that your enquiry has now been responded to, and we appreciate your patience while we worked to get back to you.

Best,
Cubitts

Beoordeeld met 1 van de 5 sterren

Gone downhill.

I have had previous good experiences with the company dating back many years. But latest order has not been fulfilled after 2 weeks. I sent some old frames in to be refreshed and re-glazed and I’ve emailed the company asking for an update and they’ve not replied. Have a bad feeling my frames have been lost.

I tried the online chat too but it’s just AI, you can’t speak to a real person.

Right now I’m £200 down and I’m none the wiser as to the status of my order or where my frames are.

Avoid.

28 juni 2026
Review zonder uitnodiging
Logo Cubitts

Antwoord van Cubitts

Hi James

Thank you for your review.

We completely understand why you'd be worried about your frames, and we're sorry you've been left feeling in the dark.

Someone from our team has now reached out to you directly with an update and to help get everything sorted.

Best,
Cubitts

Beoordeeld met 5 van de 5 sterren

Had an eye test at the Jermyn St store

Had an eye test at the Jermyn St store, and have to say superb service from start to finish. They guys there are first class. Very friendly and knowledgeable, without being too pushy. Great choice of frames and excellently made. Have been using Cubitts for 5 years now, will not use any other frames.

8 juli 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Great glasses, great people.

Picked up my new glasses yesterday from the Spitalfields branch. The Experience was truly excellent, from the staff to the well designed packaging everything was perfect and the glasses are fantastic too.

11 juli 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Excellent service from start to finish…

Excellent service from start to finish in Cubitts Spitalfields. Megan was so patient, making sure my frames fit perfectly and adjusting them until they were just right. I'm delighted with my glasses and would happily recommend this opticians.

18 maart 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

Cubitts were really good….

Cubitts were really good. I ordered many pairs of glasses from them. Usually I’d have the pair in the week. It’s all gone downhill. I bought a pair of clip on sunglasses 8 days ago (2nd July) Not prescription. Clip on’s. Asked for an update. They might be ready August 5th. I’ve asked for a refund. Their timeframes are now broken. And no warning!!!!

Update: Had a right old moan. And they’re on their way. So credit to Cubitts to being at least responsive to complaints, unlike other companies I’ve dealt with. It’s a relief really because their product is very good, hopefully just a bad patch for them.

10 juli 2026
Review zonder uitnodiging

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