Effortless Swimming Reviews 

I noticed an immediate upgrade with this Goggles. The light reflection is on point, the sealing is great, and its gentle on my face. Well done!!

Great content and (virtual) coaching! All the tips and tricks related to, literally, effortless swimming are top notch. Superb video analyses of top athletes and coaches wrap up Brenton‘s in-depth explanations perfectly. Thanks!

I found Effortless Swimming by accident while it was new and beginning to grow. I quickly found the social media posts to be of excellent quality and content. Brenton is a master of explaining concepts and putting swimming principles in a logical and easy way to understand and share. I have a solid understanding of stroke technique and all things swimming but he has given me some new tools and language. His videos are always spot on as well.
I purchased a pair of goggles and found them to be good quality as well. (I’m all over the map with goggle styles.)
I’m very happy that I discovered this site and I have become a fan. Thanks for creating a great business.

I was looking to improve my swimming skills and found Effortless Swimming. I’ve benefited greatly from incorporating their recommendations. They have a way of presenting critical information that works for me.

This is the place where we can find the best answers and knowledge about how to swim better.

I completed the 8-week Faster Freestyle course at the beginning of 2025 using the printed handouts and online materials. My experience with this course has been truly transformative. The structure—clear explanations, focused drills, and especially Brandon’s videos—made a real difference. The biggest breakthrough for me was learning how to control my kick: what was previously chaotic became precise and intentional. The work on kick timing and the serape effect (week 7) was a turning point, and I still return to those drills regularly.
During the course I made a significant jump, and over the following months and years I continued improving—from around 1:50/100m to about 1:30/100m. More recently, I reached 1:23 for 100m for the first time. The foundation clearly comes from this course. I also continue to follow Brandon’s videos and updates, which remain inspiring and help sustain motivation and progress.

I purchased the "faster-freestyle-course" about 1,5 years ago and am still using the workouts and exercises frequently. Apart from that I am always enjoying new insights, tipps and videos from Brenton. That motivates me to keep on working!

This is indeed great content. The whole structure is well thought out, and I did indeed improve my times in a measurable manner.
The only downside is that part of the value comes from the ability to send in videos of your stroke - which is not easy to get: in my area, you can't film in public pools just like that. I still found the course great and well worth it, but you might want to check on whether you can film yourself while swimming beforehand.

Brenton Ford's courses got my swimming from practically nothing to happily doing workouts of over a kilometer, and feeling really good about it.
He can break down technique to its essentials, and provides the goal-oriented exercises needed to make real progress.
I've been following his courses for several years, and been improving steadily. Swimming well has changed my life, and effortlessswimming.com has been key.

Great content, great community. Continues helping to really improve my swimming. I'll keep on training with ES and I think you should, too. See you in the pool!

I ordered some goggles that claimed to stay must free after finding all my other goggles from a different company only lasted a short time before to anti mist wore off. I was sceptical but decided to give them a try. I have had them now for ages (well over a year anyway) and swim 4-5 times a week. The goggles have remained mist free. Highly recommend them.

I really value the video-analysis very high. Both coaches, Brenton and Tasmynne, take a serious look at your stroke, but with a very caring and supporting mindset. The insights I got by their deep dive into my stroke is absolutely surprising and it really helped to improve my swimming more than anything else.

I like Brenton’s great tips and motivation. He makes it all very easy and approachable. Many thanks. I do follow all his interesting videos. Best wishes.

Brendon knows what swimming is all about. He sends out detailed videos on what common faults we usually have and then gives drills on how to fix them. Clear and practical information.

I bought the googles which are good. I love watching all the YouTube videos and if I lived in Aussie land I would love to go to their training camp.

I bought a standard pair of clear nano clear goggles. They have proved to be the most comfortable ever in 35 years open water swimming (incl two English Channels). Over the past few months in both pool and sea, they have never fogged, leaked or needed adjustment during a session. The clarity is amazing. I never need to touch them whether training for an hour or six hours. Absolute perfection. Maybe next will be the same but with prescription lenses...............if Brenton develops them.

Great exercises, great support, this just works well.

Did the Five Day Challenge and been watching his videos ever since. Made an amazing difference to my swimming. Thoroughly recommend him. (English Channel Swimmer)