identi Reviews 

5.405
TrustScore 4.5 uit 5

4,3

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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

I was having trouble registering my cat online, when I called the helpline, the young lady I spoke to was so friendly, polite and kind, and was able to quickly sort my issue and get my pet registered.... Toon meer

Beoordeeld met 5 van de 5 sterren

​I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Was having problems accessing all information on my new rescue puppy’s chip. The rescue changed ownership over to myself but there were a few issues I couldn’t resolve I emailed Indenti chip helpd... Toon meer

Beoordeeld met 1 van de 5 sterren

Impossible to transfer ownership of my dog without paying an annual subscription of £39. I set up a Base+ account which costs £16 pa hoping that this would help me transfer but each time I tried it t... Toon meer

Bedrijfsgegevens

  1. Dierenbescherming

Geschreven door het bedrijf

For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.


Contactgegevens

4,3

Uitstekend

TrustScore 4.5 uit 5

5K reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

Vraagt klanten om een review

Dit bedrijf nodigt klanten uit om een review achter te laten. Deze mag zowel positief als negatief zijn.

Heeft 97% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 48 uur

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4,3

Alle reviews

(5.405)

1.350 reviews in de afgelopen 12 maanden

Een review schrijven
Bedrijven op Trustpilot mogen geen beloningen aanbieden of betalen om reviews te verbergen. Reviews zijn de meningen van individuele gebruikers en niet van Trustpilot. Meer informatie

Beoordeeld met 3 van de 5 sterren

Fantastic customer service cannot fault…

Fantastic customer service cannot fault the lady who dealt with me .
My slight disappointment is when it arrived that even the smallest size tag is very big, bulky and heavy considering it’s for two kittens and a cat - it’s purpose is to show ur brand logo and a qr code so why is it so big and heavy - can u not achieve the same with a lighter material - please remember this is going around a living pets neck .
The process of adding the tags to my individual pets account was very simple and easy to do which I’m thankful.
But back to drawing board on design and functionality.

8 september 2026
Beoordeeld met 5 van de 5 sterren

My pets ID has moved to Indenti.pet

My pets ID chip has recently been moved to another pet tracker. I was with pet tracker who I think have been taken over by Identi.pet. I needed to update my details and Chloe who took my call to advise me on how to change my password was very helpful. I’ve now printed off a new certificate. Same chip number.

15 september 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Wonderful kind helpful service

I was having trouble registering my cat online, when I called the helpline, the young lady I spoke to was so friendly, polite and kind, and was able to quickly sort my issue and get my pet registered. Absolutely five star service, I wouldn’t hesitate to recommend this service. Thank you Paris.

15 september 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

Impossible to transfer ownership of my dog

Impossible to transfer ownership of my dog without paying an annual subscription of £39. I set up a Base+ account which costs £16 pa hoping that this would help me transfer but each time I tried it took me straight back to the £39 pa subscription. I emailed them on the 8/9/26 to which they sent me a link. This took me straight back to the £39 pa subscription. I replied that I didn't want this and I'm still waiting for a reply. Absolutely shocking service, communications. Total rip-off.

8 september 2026
Beoordeeld met 1 van de 5 sterren

Transfer of pet ownership of my new…

Transfer of pet ownership of my new puppy from breeder to myself. I had to pay the most expensive package as that is the only option when transferring ownership. I paid under duress as had to transfer my pet to my ownership. Would not use this company/servixe given the choice

14 september 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

Charges £39 for "change of ownership"…

Charges £39 for "change of ownership" when adoption centre put in wrong name, wouldn't waive it. The email asking me to review your company STILL HAD THE WRONG NAME

7 september 2026
Logo identi

Antwoord van identi

Thank you for taking the time to share your feedback. We’re sorry to hear that you were disappointed by the £39 charge and, in particular, that the email inviting you to leave a review still showed the previous keeper’s name.

We completely understand why this would have been frustrating, especially where the adoption centre had originally provided the incorrect name. However, when a pet is already registered to another keeper, we’re unable to simply change the name on the record. The process required is a Transfer of Keepership, which is designed to ensure that changes to a pet’s registered keeper are made securely and appropriately.

A Transfer of Keepership involves more than updating a name. Our team needs to review the existing record and follow the appropriate checks to help protect the pet and the registered keeper. This can include contacting the existing keeper where required, dealing with any refusals or disputes, completing verification checks, and securely updating the database once the transfer has been completed. The process can take up to 28 days where further checks or consent are required.

The £39 charge reflects the work involved in completing this process and also includes 12 months of IdentiAlert, our enhanced missing pet protection service. We appreciate that this may not have been the outcome you were hoping for, but these safeguards are important to ensure that changes to registered keeper details cannot simply be made without the appropriate process being followed.

We are, however, sorry that the review invitation email still displayed the previous keeper’s name. Until a Transfer of Keepership has been fully completed, the existing registered details remain on the record, which is why the previous name could still appear on communications sent during this period. We appreciate that seeing the incorrect name in the email was frustrating and apologise for any confusion this caused.

We understand that, from your perspective, this may have felt like a straightforward correction following an error by the adoption centre. We’re always happy to look at individual circumstances and do everything we can to make the process as clear and straightforward as possible.

Thank you again for your feedback. We genuinely appreciate you raising your concerns, and we hope this helps explain why the process and charge are in place.

Warm regards,

Ben
Identibase

Beoordeeld met 5 van de 5 sterren

Was having problems accessing all…

Was having problems accessing all information on my new rescue puppy’s chip. The rescue changed ownership over to myself but there were a few issues I couldn’t resolve
I emailed Indenti chip helpdesk on a Sunday. They got back to me an hour or so later and after a few emails backwards and forwards , Corby was able to resolve the issues
Corby had promised to solve it that day, and they did. Emails were polite and helpful and I was very grateful and impressed with Corby. I have previously been a manager in a call center/ helpline for 15 years and know how difficult it is to find staff of this calibre. Thank you again.

13 september 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

Useless

No option for just registering the chip so over priced for a service that is not wanted. Breeder put in chip (no fee to her) so we had no choice. Never used before and will never use again.

6 september 2026
Logo identi

Antwoord van identi

Thank you for taking the time to share your feedback. We’re sorry to hear that you feel disappointed with the process and the charge involved.

From what you have described, it sounds as though what you needed was a Transfer of Keepership rather than a new microchip registration. There is an important difference between the two, which may explain why the process appeared different to what you were expecting.

Initial registration of a microchip with Identibase is completely free. Some other microchip databases do charge for initial registration, but we don’t. However, if the breeder has already registered the microchip in their name, the chip is already registered and cannot simply be registered again in your name. The appropriate process is therefore a Transfer of Keepership from the existing registered keeper to the new keeper.

This process is important because we cannot simply change the name attached to a pet’s record without carrying out the appropriate checks. A transfer may involve reviewing the existing record, contacting the current keeper where required, dealing with any refusals or disputes, carrying out verification checks and securely updating the database. This helps protect pets and registered keepers and ensures that changes to records are made appropriately.

The Transfer of Keepership charge also includes 12 months of IdentiAlert, our enhanced missing pet protection service, providing additional support should your pet ever go missing.

We completely appreciate that, if you were expecting simply to register the chip, being asked to complete a paid transfer may have been frustrating. However, where the breeder has already registered the chip in their name, a second registration would not be appropriate and the transfer process is required to correctly update the registered keeper details.

We’d be very happy to look into your individual circumstances if you would like to get in touch with us directly. We can review the record and make sure everything has been explained correctly and that you have been guided through the appropriate process.

Thank you again for taking the time to leave your feedback.

Warm regards,

Ben
Identibase

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