Inventor Smart CareReviews 

Great company. Such good idea. Such friendly helpful staff.

The 4 cats love the toothbrush, the toy, and the toothpaste. It's been very well received by the whole gang. Sadly, they took out the catnip before i got home due to the packaging but all in all everyone is happy. The rod is a little flimsier than I'd have liked but it's holding up so no complaints xxxx

Good service, can't get the cats to chew on the yellow piece, also it's tricky to fill and clean.

Cat isn’t interested in it. What a waste of of £30!

Cat was only interested in feather. Arrived as loose items in a plastic bag. Certainly not value for money - even if I'd been able to use it with my cat ( yes I did follow video guidelines)

It seems to be working! Product good, I got a small discount as the latest storm had damaged original packaging. Also had a discount code, every little helps. My cat appears to love this, I have to hide the wand brush as she plays with it, don't want to lose it. Catnip was taken by cat as I opened package! She chews away happily, not using wand yet as I am taking baby steps with her. She loves wands so don't think will be long in progressing. Came across this product by accident, as soon as I saw Dragons Den I looked for it. Came across company thankfully through a recommendation on a website. Would be good if company advertised on more platforms as it's a great product. Will be interesting to see what vet thinks of teeth on next visit. My cat is young, so no visible dental issues yet. Is enjoyable for us both, without trauma. For a cat who likes play, this works. Will keep an eye out to see if this new company brings out other products for cats in the future. I got the feather toy in my starter pack which she loves along with wand, toothpaste and "brush" attachment. Am happy with my purchase and is going well so far. Quick delivery with a few options to speed things up. What's not to like! Also handy videos and emails to help you along. Thanks for a great product!

My cat is not interested in it at all. Poor quality too and way overpriced

The concept looked good but in practice it was useless. Inserting the toothpaste in the first place is messy, there were no instructions as to whether to put it in both halves a nigh on impossibility in the narrow openings (which could be greatly improved with a nozzle) but then the plastic was much too hard to extrude the toothpaste through the tiny holes - I couldn’t manage it with my hands let alone with my cat’s bite strength. All in all a waste of money.

This company has been magnificent in providing information & advice when I came across their dental wand product. I have spent huge sums of money at the vet on dental surgeries for my cats over the years. The problem of teeth cleaning & cats being a tricky one. I’ve used various products and all have failed or been refused (so called tasteless /odourless water additives, treats, seaweed powders, finger toothbrushes and toothpastes etc). If there is anything that will lead my cats toward better oral health outcomes for my previous pets I’m very willing to try it.

It’s been well thought out. It’s evident that the design of it has paid great attention to the cat & its behaviours.

In use, as I begin with training as shown in the videos, my cats have not been to bite it. They do however want to lick it loving the lick-e-lix I’ve applied on the outside of it. Not sure this will be as popular with toothpaste though? In play mode on the wand, I’ve found the weight of the product being added to it makes the toy detach very easily -Not great when you have three Sphynx cats all wanting to give chase. I’m keeping going as I really really want this to work for us.

The customer care is second to none. The concept is outstanding. My cats may not appreciate the efforts we are all going to to get them to brush

I think the idea in itself is really good, however, it may not work with cats who like to lick things instead of bite into them (like mine), and cats who find the wand a bit too awkward to chase (again, like mine). The wand is also a little difficult to clean as the toothpaste is quite thick. Having said that, my cat loves the taste of the toothpaste and enjoys a play with the fishing rod (with his favourite toy attached), so nothing gets wasted. So, all in all, good quality products!

This is a fabulous idea for keeping your kitties teeth clean. Customer service also is excellent.

I filled the toothbrush attachment with a little of the toothpaste and put catnip on it, but neither of my cats bit or chewed it. They loved the catnip and the feather toy however!
I'll keep trying but not a success so far!

Really like the product. Liked the Video.

My cat loves playing with the telescopic rod and feather attachment, I’ve yet to get her using the tooth wand though. Customer support have been excellent and gone that extra mile to sort out my order

I like the concept, and one of my cats does stalk and chew the toy as they should, the other chases it but then runs away when she catches it (shame as she's the one with the bad teeth!) so good concept, but the wand snapped as soon as I first used it which for the price was not great. Kind of still works though held together with some tape.

The jury is still out on this as my cat is very happy to lick it, but not to chew on it, so not getting any teeth cleaning. Loves the catnip that came in the bag (no box provided), more than the product, but will persevere.

Great product, seems abit tough for our 5month old cat but will reintroduce when shes abit older

I was so pleased to have found this product and thought it was going to be a game changer. The cat really liked it but we only used it a couple of times and the little spikes have come off with her chewing, meaning she is ingesting small bits of plastic which I didn’t feel was very safe so have had to stop using. Really disappointed.

My cats absolutely love this.it makes it so easy to clean and heir teeth. However after just over 2 weeks the brush has split. Thought it would last longer than this.

Despite saying dispatched with tracking, No tracking number provided
No reply to emails
Very poor service
Will instigate legal action