Update: Having posted this review and contacting KAKE directly, they set me a replacement mascara free of charge. Which was the resolution I was looking for, so I will now change the rating to 5. T... Toon meer
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Lees wat reviewers zeggen
As mascara it’s ok but it’s counter productive when you consider how many lashes you stand to lose by trying to scrub it off . I tried everything ! Vaseline , eye make up remover then noticed on... Toon meer
This mascara does what it says! I would ignore the bad reviews on here as there are quite a few factors to consider! If your own lash health is extremely poor, this does not work overnight and not wil... Toon meer
My new go to mascara I’m now on my 2nd tube and I can definitely recommend. It lasts all day without flaking or smearing. The brush is brilliant and helps you capture all the lashes.
Bedrijfsgegevens
Geschreven door het bedrijf
At KAKE, we believe beauty should be bold, effortless, and unapologetically real. We're not here to fit into the mold — we’re here to break it. KAKE is a high-performance, high-vibe beauty brand that champions authenticity and confidence over perfection. Our formulas are science-backed, cruelty-free, and designed to deliver maximum impact with minimal effort — so you can do the least and still look like the most. Our first product, ‘DON’T FAKE IT’ serum tubing mascara, is a game-changer: designed to define, lift, grow and nourish your lashes with clean, science-backed ingredients — all while delivering smudge-proof, high-impact wear that removes effortlessly with warm water. No compromises, no gimmicks. We’ve also launched our signature luxury silk scrunchies, designed to be as kind to your hair as they are to your style. At KAKE, we do beauty differently: minimalist in effort, maximalist in results. Everything we make is cruelty-free, rooted in intention, and created for those who know their worth. KAKE is for the ones who walk their own path — always kind, always confident, and always real.
Contactgegevens
128 City Road, EC1V 2NX, London, Verenigd Koninkrijk
- admin@kakecosmetics.com
- kakecosmetics.com
3,7
Gemiddeld
66 reviews
Heeft 31% van zijn negatieve reviews beantwoord
Reageert doorgaans binnen 1 maand
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Loved the product
Loved the product. At one point received a mascara and the brush broke, but they immediately sent me a replacement. Very nice mascara! Excellent customer service
2 juli 2025
Im disappointed with the formula but…
Im disappointed with the formula but absolutely love the wand and packaging. The mascara takes a LOT of work to build up and doesn’t give me any length
21 december 2025
Review zonder uitnodiging
Really awful mascara
Really awful mascara, difficult to remove and not effective at all. Tried to post a negative review and it wouldn’t let me.
13 december 2025
Review zonder uitnodiging
don't think its worth all the hype..
don't think its worth all the hype... iv got better mascaras...
1 december 2025
Antwoord van Kake Cosmetics
Hi Samantha,
Thank you for leaving a review. We’re sorry to hear the mascara didn’t align with what you were hoping for - every lash type has its own needs and preferences so feedback like this helps us understand where expectations differ.
Our Don’t Fake It Serum Mascara is a Tubing (serum) formula designed for smudge-free wear, warm-water removal and contains peptides, pumpkin seed extract and ginseng to support lash growth and condition. Many customers notice their lashes look fuller and longer after 2–4 weeks of use, although results can vary.
To understand your experience better, could you let us know which part didn’t meet your expectations? This helps us improve and also guide customers towards the best results for their lash type.
Our team is always available at admin@kakecosmetics.com.
Thank you again for trying KAKE
KAKE Team
Very fast delivery
Very fast delivery. Did forget my free gift. Sorted very quickly and send the next day. Christmas present for my daughter. Heard very good things about this Mascara.
1 december 2025
Antwoord van Kake Cosmetics
Thank you for letting us know - we’re glad it was sorted quickly for you.
We hope your daughter loves her Christmas mascara and we’re grateful you chose us after hearing good things. Enjoy and have a lovely Christmas!
KAKE Team
I have not received my order!
2 november 2025
The best mascara ever
An amazing product, use daily and love that don’t have panda eyes as day goes on.
Have used so many mascaras over the years but this is my favourite . Love it
9 oktober 2025
Antwoord van Kake Cosmetics
Thank you so much - it makes us so happy to hear that you’re using it every day and staying smudge-free. We’re so glad it’s become your favourite 🤍
Top customer service.
Professional, communication First class , and prompt . As a Professional Makeup Artist I highly recommend Kake .
2 oktober 2025
Antwoord van Kake Cosmetics
Thank you so much for this - we really appreciate your feedback especially as a professional makeup artist. Communication and service mean a lot to us so it’s lovely to hear it reflected back. Grateful for your recommendation 🤍
Lash growth plus great mascara
I bought the mascara as I always forget to put on lash serum.
The actual mascara itself is really great for me, I wore it on my wedding day (lots of crying) and it didn't budge. I use an oil cleaner to remove. I noticed my lashes are thicker as slightly darker. I had an issue with a broken wand with my first one, the customer service was fast and personal replacing the mascara swiftly. I wouldnt normally spend so much £ on mascara but for the lash growth element plus the quality of the mascara it's definitely worth it for me!
21 september 2025
Review zonder uitnodiging
Antwoord van Kake Cosmetics
Thank you so much for sharing this - it’s lovely to hear our serum mascara worked for you even on your wedding day (the ultimate wear-test) 🖤
We really appreciate you investing in us and it means even more knowing you feel the quality and growth benefits are worth it. Enjoy your lashes xx
KAKE Team
Mascara find!
Great informative website
Found the exact mascara I have been looking for after many years of pandas eyes! Looking forward to receiving items.
8 september 2025
About to buy my second tube
I went through the motions with this… I love lash serum but kept forgetting to apply so wasn’t seeing results. I’ve used this for a few months now and the first couple of weeks I LOVED it. The brush, way it wasn’t clumpy etc. Then I had a couple of weeks of not liking it and feeling like I was losing lashes/they were looking sparse but I’m sure that was down to my lash cycle AND that I wasn’t removing it correctly. Now I use quite warm water and a soft cloth and it comes off really easily.
Fast forward a month or so and my eyelashes are definitely longer and look great even when I just put a small amount on. I do usually curl my lashes once in the morning before applying but it’s not a necessity, I usually have lash lifts so that’s how I’m used to my lashes looking. I haven’t needed a lift since they’re so long now they naturally curl.
And to add, I used my maybelline sky high mascara for a day and my lashes felt so hard and dry. So definitely prefer the conditioning of the Kake one.
Overall, happy!
1 september 2025
Review zonder uitnodiging
The mascara doesn’t do what it says and…
The mascara doesn’t do what it says and I also struggle taking it off! My regular cleanser didn’t work and I lost a few lashes rubbing it off. Then I bought a waterproof eye makeup remover and I still struggle. Used the mascara twice and won’t try it again, hence it’s such a waste of money.
3 juni 2025
Antwoord van Kake Cosmetics
Thank you for your feedback - I’m sorry to hear the experience wasn’t what you expected. Our serum mascara has two core benefits: lash growth support with peptides and ginseng, and a tubing formula designed to prevent smudging and flaking during wear. It removes best with warm water only, as tubing isn’t designed to dissolve in oils or makeup removers - the warm water softens the tubes and they slide off gently without rubbing.
Just so we can understand properly and help - was it the growth benefits or the tubing removal you felt didn’t work for you? I’d love to get this right for you and support you with the correct removal method or a solution that works for you.
Always here to help, KAKE Team x
Difficult to remove
Difficult to remove, eyelashes fell out and lack of response from the team when I reached out for support.
So sad, really wanted to support the business and like this product. Concept was great
6 augustus 2025
A big yes from me!
I have the lash curlers and they are the best I have ever used. So impressed with how they leave my lashes. Amazing product, would recommend to everyone!
20 augustus 2025
Review zonder uitnodiging
This mascara is amazing
This mascara is amazing
It doesn’t smudge and all my lashes are separated and not clumped
I’ve been wearing cluster lashes for many years but decided to give the mascara a go as wanted to try “au naturelle “ for a bit and because of the built in serum, no brainer
The eye lash curler is also great and does what it says
10 augustus 2025
Excellent mascara
The mascara provides length and a natural look to your eyelashes. It is a tubing mascara so comes off really easily without damaging eyelashes.
2 augustus 2025
Doesn't help growth
I've been using the product for a few months everyday, excluding the odd one, and no change has happend to my eyelashes, it's an okay mascara, it doesn't really lift and I have to re curl them throughout the day which I didn't have to do with my previous ones. I'll Finish it and see if it's effected my length or fullness but I dont think it will. Really disappointing considering the price but feel anything under 3 stars is criminal lol
13 augustus 2025
Review zonder uitnodiging
Extremely speedy dispatch
1 augustus 2025
A makeup product that delivers on brand philosophy and quality!
Easy checkout, effective email communication, and prompt delivery! No complaints :)
10 juli 2025
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