Update: Having posted this review and contacting KAKE directly, they set me a replacement mascara free of charge. Which was the resolution I was looking for, so I will now change the rating to 5. T... Toon meer
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Lees wat reviewers zeggen
As mascara it’s ok but it’s counter productive when you consider how many lashes you stand to lose by trying to scrub it off . I tried everything ! Vaseline , eye make up remover then noticed on... Toon meer
This mascara does what it says! I would ignore the bad reviews on here as there are quite a few factors to consider! If your own lash health is extremely poor, this does not work overnight and not wil... Toon meer
My new go to mascara I’m now on my 2nd tube and I can definitely recommend. It lasts all day without flaking or smearing. The brush is brilliant and helps you capture all the lashes.
Bedrijfsgegevens
Geschreven door het bedrijf
At KAKE, we believe beauty should be bold, effortless, and unapologetically real. We're not here to fit into the mold — we’re here to break it. KAKE is a high-performance, high-vibe beauty brand that champions authenticity and confidence over perfection. Our formulas are science-backed, cruelty-free, and designed to deliver maximum impact with minimal effort — so you can do the least and still look like the most. Our first product, ‘DON’T FAKE IT’ serum tubing mascara, is a game-changer: designed to define, lift, grow and nourish your lashes with clean, science-backed ingredients — all while delivering smudge-proof, high-impact wear that removes effortlessly with warm water. No compromises, no gimmicks. We’ve also launched our signature luxury silk scrunchies, designed to be as kind to your hair as they are to your style. At KAKE, we do beauty differently: minimalist in effort, maximalist in results. Everything we make is cruelty-free, rooted in intention, and created for those who know their worth. KAKE is for the ones who walk their own path — always kind, always confident, and always real.
Contactgegevens
128 City Road, EC1V 2NX, London, Verenigd Koninkrijk
- admin@kakecosmetics.com
- kakecosmetics.com
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In love with the brand and the founders…
In love with the brand and the founders mission. Self love and challenging social concept on beauty. Just launched, fast delivery. New concept mascara with adjustable wand! Fluffy curlers that don’t feel clunky on the eyes. A most follow brand!
Love this mascara
Love this mascara. I’ve been using for 4 weeks, initial use I loved the tube effect. I still manage to get on my upper lids but hats user error it isn’t smudging. It goes no where once on. It comes off like a dream not sure how others are trying to remove, I use a hot cloth cleanser.
And now 4 weeks in I can definitely see growth in my lashes. They’ve honestly never been longer/healther. I have bought lash serums but stop using after a few days as I’m too low maintenance- my eyelashes now say different!
Really want to try the curlers next. And I will on my next purchase.
Thank you for this fab mascara!
Packing is lovely
Packing is lovely
Eyelash curlers best ever
Mascara is just genius with wand gets into every lash .
Must try products
Wand was snapped and when I asked for a…
Edit number 2.
UPDATE – Fair’s fair!
I gave a 1-star review after receiving a faulty wand and feeling fobbed off. BUT—I’ve got to hold my hands up. The team followed up, sent a replacement, and the mascara is actually brilliant.
Customer service hiccup? Yes. But they owned it, fixed it, and turned things around.
Credit where it’s due—great product, good people. Good luck for the future. Review updated accordingly!
EDIT POST RESPONSE - Wand was snapped and when I asked for a replacement wand I was offered a discount code. Unacceptable. Don’t waste your money
EDIT - I have 2 replies from your COO so to say you do not have an email is a lie. Also, it wasn’t prolonged use…..I HAVE NOT USED THE PRODUCT. I opened it and the wand had no brush, yes I twisted the top which I believe snapped it, there was no warning not to do this. All I asked for was a replacement wand.
I am a big supporter of small businesses hence the reason I was so disappointed with the (eventual) response to the email

Antwoord van Kake Cosmetics
Obsessed!!!!
Fast delivery, unreal product design (boxing is gorgeous too) which is ideal for pressies - I know what I’m getting all of my friends for their future birthdays! The mascara is lovely, I have very sensitive skin and eyes but it doesn’t irritate them whatsoever. It washes off easily with hot water. I am just looking forward to even more products! Obsessed ❤️
It doesn’t come off
It doesn’t come off. Service, delivery etc all fine but the mascara itself is almost impossible to get off. I’ve used once but will not use again.
Mascara transfer and panda eyes are a thing of the past
I really struggle finding a mascara that doesnt clump or transfer, and after seeing some social media posts I thought I'd give Kake a try. Not only is the branding really on point, the product itself is wonderful in so many ways. Firstly the fact the product has a lash serum built in, allows your lashes to flourish while wearing the mascara, which applied so easily. Secondly the wand, which you can adjust, helps to apply into the corners of top and bottom lashes. Its also also good to use on brows. The mascara removed really easily with a cotton pad and warm water, and my lashes felt soft afterwards. I ordered The Effortless Set and the scrunchie is a great extra, classy and chic. As a women of a certain age, who struggles with transfer/ panda eyes, I really love this product and cant rate highly enough.
My new go to mascara!
My new go to mascara!! Absolutely love the mascara and the idea behind it, it also looks cute with the packaging! Looking forward to seeing what else comes from kake cosmetics
Love kake how it goes on your lash ive…
Love kake how it goes on your lash ive just started using it am in love already 🤩♥️♥️♥️
Amazing product!
Amazing product!! Fantastic mascara but with added serum. Love that you can curl the wand. Easy to remove and doesn’t smudge and give panda eyes. Highly recommend and that’s from a very fussy mascara wearer
Excellent delivery timescale
Excellent delivery timescale!
Packaging is lush and excellent quality!
Mascara is like nothing I have had before, especially with the adjustable wand
First class product
First class product, genius concept. Loving how my lashes look, separated, natural and clump free. Even managing to give some colour and goodness to my bottom non existent lashes 😊
Absolutely amazing product
Absolutely amazing product , speedy delivery 👏 can't wait to see the results after a few weeks 😀
Great product feels really light on
Great product feels really light on. Great lift and wand flexibility ensures full coverage . Loving it 😊
the mascara is amazing
the mascara is perfect! Love the fact it is not clumpy at all and just glides through my lashes. Loved the scrunch and pouch aswell!
Don’t Fake it serum Mascara
Just received my Effortless bundle from the new Launch of Don’t Fake it serum mascara.
I love the quality of the packaging the pouch for the scrunchie is so handy for keeping all
my hair accessories in .
The Mascara wand is fab and I love the mascara, no clumps at all . Will let you know how my lashes look in a few weeks
Love this no smudging!
Ordered this as I’m just starting my natural lash journey after years of extensions.
My lashes are short and straight at the moment and over the last week used a few different mascaras which did nothing for my lashes and rubbed of with my watering eyes.
I used Kake yesterday for the first time and it was absolutely amazing my lashes looked thicker and longer and not even the hayfever was shifting it!! I can’t report on lash growth yet but I reached for it again today and I’m happy that it just at least makes my lashes look better than any others!
WOWZERS!!! 🤩 Superfast turnaround!!!
WOWZERS!!! 🤩 I only ordered less than 15 hours ago (22:30) & got notification at lunch (13:00) that my order has been dispatched. Superfast turnaround! Will deffo buy from Kake Cosmetics again. I HIGHLY recommend them. Thank you! xx
Quick service
Quick service, clear communication and fast shipping. Can’t wait to receive my mascara 🥰
Amazing products
Amazing products! So many choices and absolutely love them on! Would defo recommend
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