Primadancewear Reviews 

Have been purchasing items from Prima for just over a year and it is by far my favourite place to order from.
The quality of the costumes are great, and my dancers love wearing them for competitions.

The dance attire is of excellent quality and was perfect for our dance school's performance. We ordered a variety of sizes, and the process for exchanges and returns was straightforward. We are certain we'll choose Proms again in the future, and the teacher discount was an added advantage.

Beautiful dancewear that is great quality & my daughter's go to dancewear! We have purchased many items online & at MoveIT dance convention - we love every item & have always received great customer service. Thank you to all at Prima dancewear.

Warning to others, extremely poor communication and questionable practices
If this company had simply responded to my original email asking for tracking details, none of this situation would have happened.
When I placed my order, the sizes I needed were out of stock. I contacted them to ask if they would be restocked, and they quickly replied saying they had just received new stock, quite the coincidence. At the time, I was relieved, but looking back, that should have been a red flag.
For the record, I did not initiate the chargeback, my bank did. I was told to wait 15 days before taking any action, but the bank acted too soon, without my authorisation. I fully acknowledge that this wasn’t the company’s fault. However, I was informed by my bank that the chargeback could be reversed if the company either sent the items or issued a refund.
Instead, they claimed they couldn’t do either because of a £15 chargeback fee. I checked with my bank, who confirmed that merchants are refunded this fee once the dispute is resolved.
The company later claimed that the costumes were ready to ship the day after the chargeback, which seems very unlikely, especially since another customer reported being unable to order the same costumes in the same colours and sizes. Something simply doesn’t add up. In my opinion, they likely never had the costumes to send to me.
They also claimed to have paid the £15 fee, yet my bank is still waiting to hear from them. The “proof” they sent me, which I forwarded to my bank, is now being reviewed to verify its authenticity. Their document even stated that the money was with me, the customer, which it absolutely is not, they still have my £1k of money.
This entire ordeal could have been avoided if they had allowed me to reverse the chargeback, as my bank advised.
I’ve made several attempts to resolve this amicably, but the inconsistent responses and lack of accountability have caused unnecessary stress and loss.
Throughout this entire process, they never really listened to me. It felt like my messages were ignored, and anything I tried to explain was met with canned or dismissive replies. There was no genuine effort to understand or resolve what I was actually saying.
I ordered group costumes, these dancers are now unable to compete in upcoming comps as they haven’t got costumes to wear. So I've now lost two lots of comp deposits.
And finally, to anyone reading this: please don’t be swayed by the company’s inevitable response. They tend to reply to negative reviews with their own version of events, often leaving out key details or twisting the facts. Read other reviews, look for the patterns, and judge for yourself.

Beware: I have just experienced terrible customer service from this company. They have a deliberately tricky returns process. You have to request a returns form within 8 days. They don’t include one in the package or any info about returns to alert you to this. Nor at the time you order. You have to go to a page on the website to find the details. Then when you email them, they delay sending this form to run the clock down to 14 days when they will accept returns but not refund at that point. Very poor and I would say shady customer service.

My order arrived quickly, and the fit was excellent. We ordered a few sizes to try and returned the one we didn’t need to with no hesitation for a refund.
The staff were quick to respond to us and help us with sizing before ordering. As a dance studio we will definitely purchase again.

Great quality dancewear, which we used for our dance school show. Ordered lots of sizes and was an easy process to exchange / return. We will definitely use proms again in the future. The teacher discount was a bonus too.

Gorgeous dancewear and have been purchasing for over 5 years and have never had any trouble in returning or exchanging items. Highly recommend to anyone wishing to purchase class wear or costumes 👍

My daughter is so happy with her new leotards for her up and coming photoshoot! She’s so excited to wear them, love the colours too. Thanks Prima

I have been purchasing dance wear from Prima for many years and I am truly astounded by the quality of every item we have purchased. The team at Prima are always so helpful and deliveries have been always on time. Not only do we purchase for dance training but also competitions and special events. Our dance school have also started to buy large orders of costumes for shows from them too and have been so impressed with everything!!! 5 stars from us.

prima are the perfect dancewear brand! the most stunning dancewear that I’ve worn for 7 years. The quality is amazing, endless choices, and the loviest brand owner who will help with anything!!!

Fantastic customer service! Prima Dancewear were really helpful when I needed to order a different size dance skirt for my daughter to try - extending the returns period for me so that I could keep the original skirt I had ordered while I waited for the next skirt arrive so I could compare sizes. Couldn't have been more accommodating. Thank you.

Purchased a bulk of costumes for my dance school and they were lovely quality. Quick delivery and turn around.

Exchanges and refunds sorted really quickly too. Will definitely return to get our future costumes.

Great, reliable service from the prima team. We needed a last minute bulk of skirts for our dance college students and received these the following working day.

The team were great help with our last minute request. We returned some items for a refund / exchange and this was felt with promptly. Highly recommended

One star is still too much. I ordered a leotard which was to be delivered via Royal Mail. It is showing as delivered but this is an error, I have not received the order. Prima dancewear are not willing to help resolve this issue and only suggestion was 'Ask the postman' and re order. No offer of assistance, or a replacement leotard shipped or refund, not even a discount as a good will gesture. Absolutely disgusted with their customer service and will never order again. I feel they do not believe me, and siding with the courier. BE WARNED, if an item fails to arrive you will be out of pocket.

Absolutely stunning dance wear! My daughter has worn prima for completions before and they always look amazing on stage and are amazing quality
The customer service has also been amazing!

Terrible customer service. Doesn’t respond to emails, so sent a return as didn’t want it to be too late. Then they refused refund. Said they’d return items as I said I’d have to sell on privately. 6 weeks later and they’ve still not arrived. Multiple emails later and they say they sent the item (I’ve seen no proof) and that the item has been return to them apparently but not received. So now they have all the items but are still refusing the refund. If they have a strict 2 week return policy they should respond with them same speed. They are now telling me to wait a further two weeks. So 8 weeks later and I’ll still be out of pocket.
Appalling service. Slow and unacceptable

I have brought multiple items from prima and there dancewear is beautiful! Usually arrives fast and on time. However, the elastic on the waist band always ends up twisted and rolled , they did offer me an exchange when I complained but every top is like this for me

Prima Dancewear is always my first choice for dance costumes due to a wide choice, competitive prices and great quality. Oh and speedy delivery! I ordered a few items for my daughter's next solo, will be keeping a beautiful skirt but returning the dress. Prima Dancewear were super helpful with my return, responding really quickly. Thank you!

Always good quality dance wear that always looks beautiful, weather wearing in class or at a competition! My daughter won’t wear any other dance wear! Friendly service provided always!