Primary.com Reviews 

I will never shop from Primary. My daughter likes Primary, her BFF shops fron there, too. So, I did her summer shopping from them. We ordered a bunch of stuff, and the sizing is way off! We got a pack of two dress sets, and even those two dresses are not the same size. So, I emailed them, attached the photos, and their response was “can you measure them, can you take a photo of the white label, etc?”. Well, maybe you guys should have measured them before shipping to the customer. Worst customer service ever, I am very surprised and disappointed!

I have been trying to return a duplicate order -- which I tried to stop before it was fulfilled by error but emails were ignored -- for several days. I get the runaround saying they have a problem in generating return labels -- I asked them to indicate where to return the order without the pre-paid label and get nowhere. Very frustrating.

We absolutely love Primary. I’ve been buying their clothes for my toddler son since he was a baby, and the quality has consistently impressed me. The pieces hold up incredibly well—so much so that we’ve been able to hand many of them down to friends’ kids. I have only had one quality issue and Primary responded promptly and sent a replacement immediately.

I really appreciate the fun, bright colors, the availability of UPF and organic cotton options, and especially the fact that the designs are simple and timeless without silly slogans.

I’ve even started buying some of their adult options, they make great basics, some of which coordinate beautifully with the kids’ colors and patterns. I haven’t done it yet, but I can definitely see a matching sweatsuit moment with my toddler in our future!

Primary has become my go‑to for for comfortable, durable, and well‑made clothing for our son, and even sometimes for me!

I've ordered close to a dozen times from Primary. The shipping isn't as fast as I'd like, but otherwise the experience is always great. We love their colorful products, particularly given that so many other brands do more of the "sad beige" aesthetic that has been popular in recent years.

WATCH YOUR CREDIT CARD STATEMENT, PEOPLE!!! This company took it upon themselves to charge an additional $22 without my knowledge. They claimed it was for shipping. I still haven't received the order- and I don't expect to- therefore I made a claim with my banking institution to reverse charges.
THIS COMPANY IS A SCAM.

I was thrilled at the promise of quality children's sleepwear for a very reasonable price. I was left disappointed at the lack of inventory; items were sold out week after week. And, to top it off, we bought a whole size larger in hopes of growing into the sleepwear. Not only did the sleepwear shrink in a cold wash with an airdry, it continues to shrink, making the now purchased sleepwear usless to us. Waste of money - do not buy from this company.

Everything shrinks 2-3 sizes down. The dresses shrink so bad, it looks more like a shirt. All of the onsies I’ve purchased could only be worn once. They now fit my daughter’s baby dolls. Very misleading when it says preshrunk on the description!! Waste of money!!!

Loved the undershorts, fit was as described per sizing chart. Nice bright colors!
Purchased 3 dresses at the same time. The dresses all shrunk about 30% at first wash following fabric care instructions and hanging to dry. Most of the shrinkage was in length. The dresses looked very poorly made after washing, the fabric was very wrinkled after drying. Even after 10 mins in a hot dryer the wrinkles persisted. Prob will purchase the shorts again as we prefer skirts/dresses. Will find another supplier for knit dresses

These had a funky smell upon arriving which made me dig deeper! They have no organic certification!! You’re being hustled. Literally. Clothes also shrunk as I tried to wash the smell away. Never again

The clothes were as promised and true to size.
The problem I have is with their shipping method. I hate that the orders are sent in box way too big not protected inside by a bag of any kind but merely thrown in unprotected. They could easily get wet,etc. Very unprofessional. I will hesitate to order again especially since I paid for extra shipping time.

I love their jackets but the clothing is a major problem. I washed a sweatshirt for the first time and the colors ran.

8/2024. I'm updating my review from 1 to 3 stars. After more attempts, (and almost a year later) trying to get info regarding GOTS and OEKO-TEX certifications they finally responded and sent their certificate numbers.

The clothing has held up pretty well over the last 2 years (and better described at the end of the review) but unfortunately, they are now selling less and less organic cotton textiles.

My initial review with edits:

You may not be getting what you think you’re paying for. Primary.com advertises GOTS certified and OEKO-TEX certified organic cotton on many kids and adults products they sell. I purchased several hundred dollars of only their advertised GOTS or OEKO-TEX items through several back-to-back orders. When they arrived, none were labeled or tagged GOTS or OEKO-TEX.

I called Primary and requested their GOTS and OEKO-TEX certificate numbers to check them through the respective websites. The representative I spoke to acted like he’d never heard of GOTS or OEKO-TEX so I had to explain that the items are required to be labeled or tagged either GOTS, or OEKO-TEX, with a certification number. I also asked that if Primary.com was not certified directly, would they please provide their manufacturer’s certificate number (if they use an outside manufacturer) - or if they manufacture themselves but only their fabric providers are certified, then would they please provide their fabric providers GOTS number.

Note – GOTS requires that either the seller (such as primary) must be directly certified themselves, or if not then the manufacturer(s) they use, or the fabric provider(s) must be certified. If the certificate comes through a separate manufacturer or fabric provider then the seller (Primary) must also provide a certificate of sales from the manufacturer or fabric provider that proves Primary obtained the certified organic textiles from these sources. (GOTS, and to a lesser extent OEKO-TEX, have VERY specific requirements before anyone can claim a textile is certified organic through them.)

The Primary.com representative I spoke with promised someone would get get back to me. They did not. Then they ignored my 2 follow up emails requesting this info. I tried looking up Primary on the GOTS database and nothing came up under their name. I finally reported them to GOTS.

GOTS and OEKO-TEX are very clear that sellers cannot advertise they are selling organic textiles certified by them unless the product arrives with a label or a tag that includes the unique certification number, which can be checked/confirmed for legitimacy through the GOTS or OEKO websites. The seller is NOT allowed to ignore this labeling requirement, and is also required to provide their certification number upon request. They lose their certification status if these requirements are not followed.

Primary does not comply with any of the GOTS or OEKO-TEX labeling requirements but continues to advertise that many of their items are certified organic through them. This is not only deceptive but it violates Consumer Protection Laws for false advertising.

If Primary’s clothing were indeed certified organic then my review would have been 4-5 stars: The solid color long sleeved T-shirts are thick and very soft, I love them, but other designs lose their softness and the fabric begins to pill. The short sleeved T-shirts are thin and rough. Their prices would be considered excellent for truly certified organic fabric, which would earn an extra star. But are they really organic?

I've bought from this company maybe 15 times over the past 4 years. Mostly kids clothes, but also a tee for myself. I won't base my review on style because everyone's taste is different and you see what you're ordering. The quality is quite good. No random holes developing, no stitches have come undone. The fits have been consistently accurate. I prefer this brand over Hanna Andersson and Carter's. While I really like HA, the quality has been as satisfying for less money. The only time I sent something back it was a simple return. I love that the styles are so simple- the more on trend things are the worse they look when trend changes. I've been happy with this company and would recommend anyone inclined to give them a try. I'm a frugal mom and this is one of the few retail companies I shop because it's been a good value!

I am surprised this company doesn’t get 5 stars from reviewers. Yes, some of the clothing’s quality is about the same as other children’s clothing, but the cozy dresses and sweatshirt rompers we got are way better than offerings at other baby clothing retailers, and the colors and prints for all the clothing offerings are FAR better. What sets this company apart though is their customer service: incredibly prompt and helpful. Primary is our favorite for our kiddo’s wardrobe, and we would highly recommend.

Quality is just okay, there’s no real difference than other basic brands to me