Natural Instinct Reviews 

1.369
•
TrustScore 4 uit 5

4,2

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Beoordeeld met 5 van de 5 sterren

Always buy my dog food directly from Natural Instinct. The food is good quality and loved by my dogs. I like the fact the different options are actually different from each other; you can tell just by... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 1 van de 5 sterren

Website states order before 1pm & get next day delivery. Not the case with most of my last few orders. Placed an order early on Tuesday & told it won’t be packed until Sunday. Not exactly next day.... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Always excellent service... Our labradoodle Harvey is now 14 year old. He has been eating Natural instincts food his entire life. I have no doubt this is the reason why he is such a happy and healt... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 4 van de 5 sterren

Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Dierenverzorgingswinkel
  2. ook in
  3. Dierenwinkel
  4. Fabrikant van diepgevroren levensmiddelen
  5. Veevoerhandel
  6. Voedselfabrikant
  7. Voedselproducent

Over Natural Instinct

Geschreven door het bedrijf

At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.

We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.

We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.

Shop here

Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.

Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!

Visit our website and discover why so many pet owners trust us for premium raw dog food.


Contactgegevens

4,2

Goed

TrustScore 4 uit 5

1K reviews

5 sterren
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3 sterren
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4,2

Alle reviews

(1.369)

457 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 4 van de 5 sterren

Please can you change your packaging as…

Please can you change your packaging as it arrives with a lot of them split and then leak everywhere when defrosting it is NOT good and seems to be happening more & more.

Jackie Waud

16 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Jackie,

We’re really sorry to hear about the repeated issues with the packaging and the inconvenience caused when tubs split and leak during defrosting.

We completely understand your frustration, especially as you have noticed this happening more frequently. We do have new tubs coming into circulation shortly, which we hope will significantly improve this issue and prevent the cracking and splitting we have been seeing.

Thank you for taking the time to raise this with us and for your feedback.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Quick delivery and my dog loves it

Quick delivery and my dog loves it

16 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Sarah,

Thank you for taking the time to leave your review. We’re really pleased to hear that your delivery arrived quickly and, most importantly, that your dog is loving the food!

We really appreciate your support of Natural Instinct.

Kind regards,
Jamie

Beoordeeld met 4 van de 5 sterren

My dog loves the food and I was pleased…

My dog loves the food and I was pleased with the delivery. The only problem was that the boxes are a brittle plastic and a number of them were broken.

21 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Wendy,

Thank you for taking the time to leave your review. We’re really pleased to hear that your dog is enjoying the food and that your delivery arrived well.

We’re sorry, though, to hear about the damaged tubs. We completely understand how frustrating this can be, and we have new packaging coming into circulation very soon which we hope will help prevent these issues going forward.

Thank you again for your feedback and support.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Happy with my ordering of Natural…

Happy with my ordering of Natural Instinct raw food.
Was informed when it was going to arrive but the courier missed the time slot and then said it was not going to arrive for 2 days!!
Puppy loves the food so I will keep her on it for now.

15 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Catherine,

Thank you for taking the time to share your feedback. We’re really pleased to hear that your puppy is enjoying the food and that you were kept informed about the expected delivery time.

We’re sorry, though, that the courier missed the original time slot and then advised that your order would be delayed by a further two days. We completely understand how frustrating this must have been, especially when ordering food for your puppy.

We really appreciate you sticking with Natural Instinct and hope your future deliveries arrive as expected.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Gone in seconds!

Our new little puppy Ernie absolutely adores the puppy chicken pack and I’m sure he’s looking forward to tasting the other flavours soon!

21 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Michelle,

We’re so pleased to hear that Ernie is loving the Puppy Chicken! It sounds like he’s already a big fan, and we hope he enjoys trying the other flavours just as much.

Thank you for choosing Natural Instinct for your new addition and for taking the time to share your lovely feedback.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Buy with confidence from Natural…

Buy with confidence from Natural Instinct.
A great raw dog food, competitive price, fantastic customer service, delivery is quick and reliable. All round excellent service.

18 augustus 2026
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Antwoord van Natural Instinct

Hi Joanne,

Thank you so much for your fantastic review and for choosing Natural Instinct. We’re really pleased to hear you’re happy with the food, pricing, customer service and delivery.

It’s great to know you’ve had such a positive experience with us, and we really appreciate your confidence and support.

Kind regards,
Jamie

Beoordeeld met 3 van de 5 sterren

Delivery time was longer than desired!

Delivery time was longer than desired!

14 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi there,

We’re sorry to hear that the delivery took longer than you had hoped. We understand how important it is to receive your order when expected, particularly when ordering frozen food.

We’re continuing to work on improving the delivery experience and really appreciate you taking the time to share your feedback.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Delivery

When I had problem with delivery was dealt very quickly and items.s replaced. First class customer service. Thank you.

20 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Jane,

Thank you for taking the time to leave such lovely feedback. We’re really pleased that we were able to resolve the delivery issue quickly and get the affected items replaced for you.

It’s great to hear that you were happy with the customer service you received. We really appreciate your support and kind words.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Terrible customer service from the lady…

Terrible customer service from the lady I spoke to asking when our order was being delivered and complaining about your new delivery system - her attitude & approach was awful for somebody speaking to a paying customer - she should be dismissed!

11 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Alan,

We’re so sorry to hear about your experience with our customer service team. We completely understand how disappointing it must have been to feel that you were not treated with the level of care and professionalism you would expect as a paying customer.

We take your feedback very seriously, and one of our management team will be in touch with you as soon as possible to discuss this with you directly and look into what happened.

We apologise again and appreciate you taking the time to raise your concerns with us.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Natural instinct are always helpful and…

Natural instinct are always helpful and make ordering easy to do. Always followed up by swift delivery A good firm to deal with

18 september 2026
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Antwoord van Natural Instinct

Hi Lesley,

Thank you for your lovely feedback. We’re really pleased to hear that you find ordering with Natural Instinct easy and that our team are always helpful.

It’s great to know you’ve also been happy with the delivery service. We really appreciate your kind words and continued support.

Kind regards,
Jamie

Beoordeeld met 4 van de 5 sterren

Well my Ridgeback loves the green tripe…

Well my Ridgeback loves the green tripe not keen on the chicken & tripe still beef to try

17 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi James,

Thanks for sharing your feedback! We’re pleased to hear your Ridgeback is enjoying the Green Tripe.

Hopefully the Beef goes down just as well, and perhaps the Chicken & Tripe will grow on them too!

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Every carton was smashed

Every carton was smashed. Bits of plastic everywhere and all in the food. I know the packaging is being changed so hopefully that will solve this next time. Currently liaising with support

15 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Deborah,

We’re really sorry about the condition your delivery arrived in and completely understand your concerns about the damaged cartons and pieces of plastic.

We can see that Ellie has replied to your email and is working with you to get everything arranged and sorted.

We also have an update to our packaging coming very soon, which we hope will prevent issues like this from happening again.

Please do let us know if you need anything else in the meantime and we’ll be happy to help.

Kind regards,
Jamie

Beoordeeld met 3 van de 5 sterren

Would have been higher but had to ring…

Would have been higher but had to ring up twice. First time I was cut off when the call connected. Second time I was given the discount code that I had already entered online and told to ring back if it didn't work. Due to this the order took longer to arrive.

9 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Fay,

We’re really sorry to hear about the issues you experienced when placing your order. Having to call twice, being disconnected on the first attempt and then being given a discount code you had already entered is certainly not the experience we want for our customers.

We also apologise that this resulted in your order taking longer to arrive. We really appreciate you taking the time to share your feedback, and we’ll make sure this is passed on to the relevant team so we can improve the experience going forward.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Easy to order

Easy to order
Food always gets eaten.

14 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Steve,

It’s great to hear that you find ordering from Natural Instinct nice and easy, and even better that the food always goes down well!
Knowing your dog is happily enjoying their meals is exactly what we love to hear.

Thank you for taking the time to share your feedback with us.

Kind regards,
Jamie

Beoordeeld met 4 van de 5 sterren

Love Natural Instinct as a brand…

Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasions or if we have puppies for the green tripe
There are other raw brands which are just as good but cheaper

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Hannah,

Thank you for sharing such honest feedback. It’s lovely to hear that you love Natural Instinct and that our food has become a choice for special occasions and for your puppies, particularly our Green Tripe.

We completely understand that feeding four dogs can make the overall cost an important consideration, and we appreciate your comments regarding the packaging and how difficult polystyrene can be to dispose of. We’re grateful that you continue to choose us when you feel Natural Instinct is the right fit, and we’ll certainly take your feedback onboard.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

always delivered on time and Dogs love…

always delivered on time and Dogs love it

7 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Steven,

It’s great to hear that your deliveries are consistently arriving on time and, most importantly, that your dogs love their Natural Instinct food! We really appreciate you taking the time to share your feedback and it’s lovely to know everything is working well for you.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Poor service, very unreliable.

Ordered food Thursday morning expecting to receive the next day, as per the company's t&c's. The food finally arrived on Tuesday without any explanation or apologies for the delay. We opened the box only to find a lot of food had defrosted and had to be thrown away. We are still waiting to hear from customer services. Very disappointed.

15 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Alex,

We’re really sorry about the experience you’ve had with this order. We completely understand how disappointing it must have been for the delivery to arrive several days later than expected, particularly with some of the food then arriving defrosted.

We can see that the order has now been refunded, and we apologise that this was not resolved sooner.

This certainly should not have happened, and we’re sorry for the inconvenience and frustration caused. We’re working to improve the delivery experience and hope you won’t experience this again in the future.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

The food arrived defrosted plastic…

The food arrived defrosted plastic containers were broken a pool of blood in the bottom of the box and I’m still waiting for a replacement for the order that was not fit for purpose.

10 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Samantha,

I’m really sorry about the issues you have experienced with the tubs. We completely understand how frustrating this can be, particularly when the tubs arrive damaged.

The good news is that this is something we are already addressing as part of our packaging update, with new tubs coming into circulation very soon. We’re hoping this will significantly improve things going forward and we’ll certainly keep you informed as the new packaging is introduced.

I can also see that your latest order arrived on Sunday, so we really hope everything arrived safely and in good condition this time.

Please do let us know if you experience any other issues with the delivery or products and we’ll be more than happy to help.

Kind regards,
Jamie

Beoordeeld met 4 van de 5 sterren

Nice Food

Food was great but delivery not so much, said there was a hold up. So my dog food was delivered the next day, ice had melted and all the tubs were iced up. The driver brought my food to the door then dropped it and left

3 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Jackie,

We’re pleased to hear that you were happy with the food, although we’re really sorry that the delivery let you down on this occasion. We understand how frustrating it must have been for the order to arrive a day later than expected, particularly when the ice had melted and the tubs were iced up.

Thank you for taking the time to let us know.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Inferior plastic containers

I have used this product for many years - sometime ago they switched to an inferior plastic container which frequently splits - spilling blood and raw dog food product in my freezer, fridge and in the kitchen when it’s defrosting. This last batch was particularly difficult. The plastic containers are simply not good enough for this product - I can’t continue to have raw dog food mixing with other products in my freezer and fridge which frequently leak out of the container. I will be looking elsewhere in future. sad to leave but unless they change the plastic containers I have no choice

4 september 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Amanda,

We’re really sorry to hear about the repeated issues you have experienced with the tubs, especially after being a long standing Natural Instinct customer. We completely understand how frustrating it must be to deal with leaks and food spilling into your freezer, fridge and kitchen.

Thank you for raising your concerns with us. We have heard our customers loud and clear, and we have new packaging coming into circulation very shortly, including reusable lids. We really hope this will resolve the issues you have experienced and improve your overall experience with Natural Instinct.

We’re sorry to hear that you are considering looking elsewhere and truly appreciate the support you have given us over the years, we would love the opportunity to make things right.

Kind regards,
Jamie

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