Always buy my dog food directly from Natural Instinct. The food is good quality and loved by my dogs. I like the fact the different options are actually different from each other; you can tell just by... Toon meer
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Lees wat reviewers zeggen
Always excellent service... Our labradoodle Harvey is now 14 year old. He has been eating Natural instincts food his entire life. I have no doubt this is the reason why he is such a happy and healt... Toon meer
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Website states order before 1pm & get next day delivery. Not the case with most of my last few orders. Placed an order early on Tuesday & told it won’t be packed until Sunday. Not exactly next day.... Toon meer
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Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Toon meer
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Bedrijfsgegevens
- Dierenverzorgingswinkel
- ook in
- Dierenwinkel
- Fabrikant van diepgevroren levensmiddelen
- Veevoerhandel
- Voedselfabrikant
- Voedselproducent
Over Natural Instinct
Geschreven door het bedrijf
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contactgegevens
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, Verenigd Koninkrijk
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
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The food arrived defrosted plastic…
The food arrived defrosted plastic containers were broken a pool of blood in the bottom of the box and I’m still waiting for a replacement for the order that was not fit for purpose.
10 september 2026
Antwoord van Natural Instinct
Hi Samantha,
I’m really sorry about the issues you have experienced with the tubs. We completely understand how frustrating this can be, particularly when the tubs arrive damaged.
The good news is that this is something we are already addressing as part of our packaging update, with new tubs coming into circulation very soon. We’re hoping this will significantly improve things going forward and we’ll certainly keep you informed as the new packaging is introduced.
I can also see that your latest order arrived on Sunday, so we really hope everything arrived safely and in good condition this time.
Please do let us know if you experience any other issues with the delivery or products and we’ll be more than happy to help.
Kind regards,
Jamie
Nice Food
Food was great but delivery not so much, said there was a hold up. So my dog food was delivered the next day, ice had melted and all the tubs were iced up. The driver brought my food to the door then dropped it and left
3 september 2026
Antwoord van Natural Instinct
Hi Jackie,
We’re pleased to hear that you were happy with the food, although we’re really sorry that the delivery let you down on this occasion. We understand how frustrating it must have been for the order to arrive a day later than expected, particularly when the ice had melted and the tubs were iced up.
Thank you for taking the time to let us know.
Kind regards,
Jamie
Inferior plastic containers
I have used this product for many years - sometime ago they switched to an inferior plastic container which frequently splits - spilling blood and raw dog food product in my freezer, fridge and in the kitchen when it’s defrosting. This last batch was particularly difficult. The plastic containers are simply not good enough for this product - I can’t continue to have raw dog food mixing with other products in my freezer and fridge which frequently leak out of the container. I will be looking elsewhere in future. sad to leave but unless they change the plastic containers I have no choice
4 september 2026
Antwoord van Natural Instinct
Hi Amanda,
We’re really sorry to hear about the repeated issues you have experienced with the tubs, especially after being a long standing Natural Instinct customer. We completely understand how frustrating it must be to deal with leaks and food spilling into your freezer, fridge and kitchen.
Thank you for raising your concerns with us. We have heard our customers loud and clear, and we have new packaging coming into circulation very shortly, including reusable lids. We really hope this will resolve the issues you have experienced and improve your overall experience with Natural Instinct.
We’re sorry to hear that you are considering looking elsewhere and truly appreciate the support you have given us over the years, we would love the opportunity to make things right.
Kind regards,
Jamie
No problems
No problems, foid arrived when expectes and my dog loves their food!! Would highly recommend and have set up subscription..
7 augustus 2026
Antwoord van Natural Instinct
Hi Chris,
It’s great to hear that everything arrived as expected and that your dog is enjoying their Natural Instinct food! We really appreciate the recommendation and are delighted to have you joining us on a subscription. We look forward to continuing to provide your dog with their favourite food.
Kind regards,
Jamie
Appalling customer service from Erin
29.09.26: I've just seen a response from Jamie [bit late - much like their deliveries!] in which he says they have now spoken with me directly! Well that's not true - he sent a standard email after the event - which does not constitute 'speaking directly'! Also I still haven't had the refund for the failed delivery!
They've now lost a customer of six years' standing as I have switched to another supplier who will no doubt enjoy our business hopefully for the next ten years!
Appalling customer service
We have been a customer for six years regularly buying 10kg raw food every 2/3 weeks. I placed an order on 11.09.26 but didn't receive any notification of delivery. I sent an email. No response. I rang just now and spoke to Erin who checked and stated she couldn't see the order had been delivered by DHL. She acted as though she was doing me a favour by saying she would get a replacement order out - but not until Friday! I asked given the circumstances that the order be delivered tomorrow not least as the error is on their part [either Natural Instinct or DHL]. She repeatedly talked over me and said they were at capacity and there would be no chance of a next day delivery. There is of course, at a cost but Erin was not willing to even try and remedy the situation. Due to her non-existent customer service skills I asked to speak to her supervisor. I was told Jamie would be on a break and be back in two minutes so I advised I would hold and wait to speak to Jamie. At this point she said "OK well then he can give you a call when he's free" and put the phone down on me!
Erin were you absent on the customer service training day? To put the phone down on a customer of six years' standing and not even attempt to remedy the situation by offering a next day delivery is absolutely appalling.
This isn't the first time we've had issues with Natural Instinct deliveries but these have usually been sorted out amicably - it seems there is a real issue now with their deliveries. I'm not sure whether the company has been taken over or there's been a change in direction / management but in any case this is a very poor way to treat customers. We will be investigating other suppliers and look to switch suppliers over a gradual period so as not to upset our dog's digestion given he was raised on NI and at the breeder's recommendation we continued with NI.
16 september 2026
Review zonder uitnodiging
Antwoord van Natural Instinct
Hi Kate,
We’re really sorry again for the experience you’ve had and for the frustration caused with this delivery.
We have now spoken with you directly and really appreciate you taking the time to raise your concerns with us. We completely understand how disappointing this must have been, particularly after being a loyal Natural Instinct customer for six years.
We’re sorry that you were left feeling that your concerns were not listened to or dealt with in the way you would expect. Your feedback regarding the delivery service and your experience when contacting us has been noted and will be looked into with the relevant teams.
Thank you again for raising this with us and for giving us the opportunity to discuss it with you directly.
Kind regards,
Jamie
Had a query regarding my order and the…
Had a query regarding my order and the staff were very attentive and answered all my questions. When it arrived the goods were well packaged.
9 september 2026
Antwoord van Natural Instinct
Hi Steve,
It’s lovely to hear that our team were able to take the time to go through your questions and make sure you had everything you needed. We’re also really pleased your order arrived safely and well packaged. We really appreciate you taking the time to share such positive feedback about your experience with Natural Instinct.
Kind regards,
Jamie
Excellent quality
The variety was very good, well packaged but a little expensive. I've still given 5 stars as the quality, post and packaging was excellent!!
2 september 2026
Antwoord van Natural Instinct
Hi Tess,
It’s great to hear that you were impressed with the variety, quality and packaging of your order. We really appreciate you taking the time to leave us five stars, and we completely understand your feedback regarding the price. It’s lovely to know that, despite this, you felt the overall quality and service made for a positive experience.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Holly,
We really appreciate your feedback. It’s great to hear that you find NI a reliable company and have had a positive experience with us.
Thank you for choosing us and for taking the time to leave a review.
Kind regards,
Jamie
Excellent company to deal with
Excellent company to deal with. Good choice of food which my spaniels do really well on. Good communication re delivery, food packed to keep cool and always in good condition.
6 september 2026
Antwoord van Natural Instinct
Hi Irene,
It’s wonderful to hear that you’ve had such a positive experience with Natural Instinct. We’re delighted that your spaniels are doing so well on the food and that you’ve been happy with the choice, delivery communication and packaging.
Thank you for your continued support and for taking the time to share your feedback.
Kind regards,
Jamie
I have been with natural instinct for…
I have been with natural instinct for years , it’s a good product, although I do think the protein ratio has dropped which is not good for a working dog .
I am not a fan of the new subscription process , when I tried to reset it and change the date , it sent the product early and charged me early which caused a deal of inconvenience! Especially as the delivery driver did not leave it in the designated place so as we were out it was in the sun all day !
7 september 2026
Antwoord van Natural Instinct
Hi Clare,
Thank you for taking the time to share your feedback and for being a Natural Instinct customer for so many years. We’re pleased to hear that you continue to be happy with the product, although we’re sorry to hear about your concerns regarding the protein content and the recent subscription changes, this will be raised with our team.
We completely understand how frustrating it must have been for your order to arrive earlier than expected and for it not to be left in your designated place, particularly with the food then being left in the sun. We’re sorry for the inconvenience this caused and will certainly take your feedback onboard.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Magdalena,
It’s great to hear that your deliveries arrive on time and that you’ve had such a positive experience with Dominik. We’ll be sure to pass your kind feedback on to him.
Thank you for choosing Natural Instinct and for taking the time to leave a review.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Allison,
We’re pleased to hear that you find ordering easy and that your deliveries arrive quickly. Most importantly, it’s great to know the dogs are loving their Natural Instinct food!
Thank you for taking the time to share your feedback.
Kind regards,
Jamie
Disgusting
It took 10 days to get the food I ordered, the Couriers you use are rude and unprofessional and liars! I'm still waiting for DHL to collect £80 worth of stale food which is an entire HEALTH HAZARD right outside my house - quite frankly your customer service right now is worse than -10
6 september 2026
Antwoord van Natural Instinct
Hi Ruth,
I’m really sorry about the issues you’ve experienced with your order. I completely understand your frustration, particularly with the length of time it took for your food to arrive and the issues you experienced with the courier.
I am glad that we managed to get this sorted in the end, although we appreciate that this should not have been the experience you had with us.
Once again, we sincerely apologise for the inconvenience and frustration caused. Please do let us know if there is anything else we can help with.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Richard,
Thank you for your continued support over the years. We’re delighted to hear that you’ve always found Natural Instinct to be consistent and reliable.
We really appreciate you choosing us and taking the time to share your feedback.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi there,
We’re pleased to hear that your delivery arrived as expected and that you’re happy with the product. Thank you for choosing Natural Instinct and for taking the time to leave us a review.
Kind regards,
Jamie
Food is consistently late arriving…
Food is consistently late arriving despite being ordered well before cutoff time and often damaged with plastic in the food where breakages have occurred. No replacements offered, even though smaller versions are in stock. Offered compensation from previous issues, was never paid.
3 september 2026
Antwoord van Natural Instinct
Hi there,
I’m really sorry to hear about the ongoing issues you’ve experienced with your deliveries, including the delays, damaged tubs and concerns around plastic in the food.
I’d really like the opportunity to look into this properly for you and review what has happened with the previous compensation as well as the issues you’ve experienced with replacements.
We’re going to look into this via your email address and work to get everything resolved for you. We sincerely apologise for the frustration this has caused, and please keep an eye on your emails for an update from us.
Kind regards,
Jamie
Very good idea to have the option of…
Very good idea to have the option of which carrier to use and to be able to select delivery date.
4 september 2026
Antwoord van Natural Instinct
Hi Dinah,
We’re pleased to hear that you’ve found the choice of carrier and ability to select your preferred delivery date useful. We introduced these options to give customers a little more flexibility when planning their orders.
Thank you for taking the time to share your feedback and for choosing Natural Instinct.
Kind regards,
Jamie
Ordered on a Friday delivered on a…
Ordered on a Friday delivered on a Saturday with sat delivery option and cost
4 september 2026
Antwoord van Natural Instinct
Hi Philip,
We’re pleased to hear that the Saturday delivery option worked well for you, allowing you to order on Friday and have your food delivered the following day. We’re glad you found the option and cost suitable for your needs.
Thank you for choosing Natural Instinct and for taking the time to share your feedback.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi John,
We’re really pleased to hear that your order arrived on time and that you’ve received great service from Natural Instinct.
Thank you for taking the time to share your feedback and for choosing us.
Kind regards,
Jamie
Have been using this food for my dogs for years…
Have been using this food for my dogs for years.
28 augustus 2026
Antwoord van Natural Instinct
Hi Donna,
It’s fantastic to hear that you’ve been feeding your dogs Natural Instinct for so many years.
Thank you for your continued loyalty and for taking the time to leave us a review. We really appreciate your support.
Kind regards,
Jamie
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