SERE Motor Group Reviews 

Marcel was really helpful and patient as we looked around the cars undecided which we would buy. He asked us what was a " must have", wrote everything down, and then showed us all the cars that had what we asked for. He arranged test drives and gave us time to think about it. He answered all questions asked. A very nice guy to deal with. Helpful without the "Hard Sell" as I find pushy salesmen put me off buying.

Myself and my fiancé had a great experience with SERE motors. Marcel couldn't do enough for us. We highly recommend

Staff were very helpful and friendly

Ryan Stuart was very helpful and knowledgeable regarding electric vehicles. I was given the ability to test drive multiple vehicles on a busy Saturday morning without any notice, just a walk in. He was very happy to get a full battery state of health check completed before I bought a used Cupra Born.

Thanks to Ryan and the SERE Lisburn Technician for sorting all the checks before delivery.

I bought a great car from SERE Motors. The personal service from Nathan the car salesman was fantastic too.

Aaron was very attentive and very helpful with any queries I had throughout the sales process

SERE Lisburn sold my mum a 2019 Vauxhall Corsa (30–35k miles) in July 2024 with a three-month warranty—which they completely failed to honour.

From the start, the car had electrical issues: the key fob stopped working, and we couldn’t even unlock the car manually. My mum had to borrow my car just to get to work. SERE’s solution? Handed us a new fob and sent us on our way—no investigation, no accountability.

Then in January, shortly after their flimsy warranty expired, the car broke down completely. Engine failure. It had to be towed to a local mechanic, who described it as a heap of scrap. The oil was filthy, filters needed replacing, and now the dashboard is lit up with warning lights like a Christmas tree.

This is a 5-year-old car with relatively low mileage, and it’s been nothing but a nightmare. SERE sold us something clearly unfit for purpose, then washed their hands of it.

This dealership has no regard for customers, road safety, or basic decency. Avoid SERE Lisburn at all costs.

I recently purchased am MG3 Exclusive from SERE Motors, Boucher Road, Belfast. I was very impressed with how their Sales Executive, Pearce Donnan handled my transaction and couldn't recommend him highly enough. He was very knowledgeable and explained everything very calmly and professionally during each step of the transaction. He is a real gentleman and a credit to the SERE Motor organisation. If, in the future we need a new car we will be definitely be calling on Pearce again. Many thanks Pearce for all your help with my new MG purchase. John Mackey.

Marcel was excellent from start to finish and made the process seamless and as a smooth as possible, would recommend

This is our 6th new car from SERE - a KGM Korando K35 - and what an absolutely fantastic car it is. Simply gorgeous to look at, & the spec within is amazing. Considering the price tag of just over £26,000 the car is finished to a really high standard and has everything you could possibly want/need - full real leather, sat nav, lane assist, cruise control, android auto, alloys - the list just goes on & on. The sales team - big shout out to Gerard (manager) & Pierce - sourced this car for us and we honestly couldnt be more pleased. In truth, we would not use any other dealer as we find them so helpful, honest, and they really do go beyond to help us out & find our next new car. Would definitely highly recommend the Korando K35 - the KGM brand have some fantastic cars - and SERE.

Last week I decided I would go and look for ideas to consider changing my car, we went to SERE Belfast as I had bought my previous car from them . Well all I can say is Daniel was a top class gentleman. Within 30 mins I had found my car had a test drive and commenced the paperwork. Daniel was regularly in contact with me about the collection date. I would have to say I was extremely impressed with his performance and attention to detail. I now have my car and I am delighted . Highly recommended SERE .

I couldn’t be happier with my experience! From the moment I walked in, the staff were incredibly friendly, knowledgeable, and Marcel went truly above and beyond to help me find the perfect car. He took the time to answer all my questions and made the entire process smooth and stress-free.

If you’re looking for a dealership that actually cares about its customers, look no further. I highly recommend these guys to anyone in search of a great car and even better service. Thank you Marcel so much!

Marcel was very helpful throughout the whole process. Good knowledge of the car, happy to demonstrate some of the features I had questions about, and went the extra mile whenever needed during the sales procedure as well as making the process very clear and easy to understand.

Joanne provided an Excellent service, throughout the Sales process.
Very professional if I may say so.

I’ve just bought a Mazda from Sere motors Lisburn. From start to finish we received wonderful service from Nathan. He’s friendly, knowledgeable on all aspects of taking a car to the Republic from NI & listens to your concerns/queries. Made the whole experience worth travelling all that way. Highly recommend this seller.

I have just bought a Seat Arona at Lisburn SERE. Great professional Service from David G in the showroom.This is my 4th SEAT from SERE Lisburn and can honestly say that I have nothing but praise for David G for all his help.

I have rarely experienced Customer Service like this - and ⭐️⭐️⭐️⭐️⭐️ is the least I could give!

Don’t just take my word for it - go say hello to Marcel et al….

We purchased a 3 year old Audi eTron from SERE in June 2024. The car went into limp mode and was undriveable 4 months after purchasing. SERE initially cooperated and had our car towed away for diagnostics. We were then told that they could not definitively diagnose the fault, but that it was either the wiring loom (£4500) or the motor (£7500) and that SERE would not cover the cost of repair of either as the car was purchased from them more than 3 months ago. This was incorrect advice, not in line with the Consumer Rights Act.

Following advice from Trading Standards, we issued a letter to SERE confirming that they were liable for 100% of the cost of repairs. SERE informed us that we’d been wrongly advised and started negotiating what they/we should pay. We had purchased an extended warranty from SERE at the time of purchase: this was sold to us as 2 years of worry free motoring, but the reality was that this would only cover up to £2000. They informed us that they would use this warranty for £2k of repairs and split the difference for the remainder of the cost. We refused this as legally they were 100% liable.

After 9 weeks of arguing (and being left with no courtesy car for half of that), they finally agreed to cover the costs and our car was ‘repaired’. It broke down on the way home from the garage.

We moved to reject the car at this point and after more stress and multiple attempts at contact, we received a refund (minus costs for usage) one week later.

I would advise anyone dealing with issues with a SERE car to take advice on what your rights are under the Consumer Act as they provided incorrect advice throughout. Calls were mostly ignored, email responses were very slow. All in all, a very stressful experience.

Bought a car 1 year old car at over £51,000 pounds with what we thought had an extended warranty. 11 months later the car developes a fault, took it to Audi for warranty work who disclosed the car had non Audi wiring and a mileage blocker fitted. Sere has accepted responsiblity but refuses to refund us. Don't trust Sere motors as they do not adhere to the consumer rights act 2015, nor do they care for the stress they are causing us. Legal action now has to be taken.

Been on the Belfast premises twice in 3 days, have to walk through their office to get onto forecourt and not one member of the 6 staff I counted could lift their head to greet or even acknowledge potential customers coming in. All very busy on their computers. There were more staff than customers, so not sure why they’d not attempt to even sell a car.
2 cars of interest, nobody came near us and I sure as hell wasn’t going in to get them out and earn a commission for doing nothing.
Same again in leaving, no thanks, no “did you see anything” or “anything I can help with”,
Cars themselves are pretty filthy inside, which is helpful to see how the previous owners kept them and give an indication of how they’ve been looked after 🤷🏻‍♂️
All in all, went elsewhere to buy the same car as I’d begrudge giving them any kind of deal.