Alfred & Co. London Reviews 

Really pleased with my new bracelet thank you

I left a review after my initial complaint because I was disappointed — and rightly so. The bracelet I received was not what was advertised: the colour and finish were totally different, the quality was poor, and it left green marks on my skin despite being labelled as “tarnish-free.” I couldn’t even gift it because of how cheap it looked in person.

After I posted my review, the company publicly responded saying to “get in touch if we can help” — so I did. I gave them a fair chance to resolve this. But when I contacted them directly today, I received a blunt response saying there was “nothing they could do.” No apology, no respect, no real help — just an empty excuse after selling a faulty item.

If you're going to sell jewellery, do it properly with quality, honesty, and actual customer support. Don’t pretend to care in public just to save face when in private, you dismiss people who’ve been genuinely let down.
*Ive changed my whole review due to this.. one star.* UPDATED JUNE 2025

Well what can I say. I was skeptical that plated stainless steel jewellery would be any good. Having bad experiences with cheap lucky-lucky man jewellery on holidays before. You know the stuff that turns green in 2 days.
I can honestly say this store is nothing like that. Very high standard of plating. On a good quality Cuban curb chain. My only suggestion to improve would be to solder the clasp ring. Leaving a split is not a good look.

Ordered an 18 inch gold chain for my son’s birthday. It arrived ready quickly (within 2 days of ordering), was beautifully packaged and he was delighted. My suggestions for an even better experience would be to enclose a card with the specifications (e.g. 7mm Cuban chain, 18 carat gold plate) to make it even more special, and perhaps to have one price for the pouch and box. £5.95 would seem reasonable and is similar to other jewellers. Thank you for a great chain!

This is my 3rd purchase from here love their jewellery.

Lovely necklace and the engraving was perfect.

jewellery was very light but other than that it was great

My 16 year old son, still at school may I add, wanted his first chain so he sold some old clothes for cash and then bought a chain off Alfred & Co.

The chain came promptly however it was not to his taste so he sent it back to them (an additional £8.95 for recorded delivery) to a PO box

Since then we have not been refunded nor been contacted back after several emails

Terrible customer services, avoid

Update: given Alfred & Co opportunity following on their reply here by emailing them.

Again no response despite them promising to reply ASAP

I received my jewellery piece early. And the piece was beautiful. Well worth the price. Would definitely recommend buying from this company.

great product sold in a honest way Easy to order and good communication from start to finish

Personally terrible customer service. Didn’t receive my item and contacted them, they emailed me back saying “there are custom/duty fees for some reason please pay the fees.” I did not receive any emails about fees to pay or any updates about my package.

Great value,fast delivery, thank you so much .

Bought a "skinny Cuban." Looked good on the web, but infinitely better on the wrist. Absolutely love it and must give a special mention to the little ingot with the firm's name on it.
Delivery is brilliant. Would recommend to anyone.

I had kind of a rocky start with my order.

I was sent a wrong item, and the replacement item sent was also incorrect.

The company was very sincere in their apologies on the mix up, and very willing to correct their mistake. Both times they had the replacement sent out the same or next day I believe.

On top of the exceptional customer service, I really like all the pieces I got. All of mine are stainless and have already been through some abuse at work and are holding up beautifully.

I've worked customer service my entire adult life, so it's very important to me, and they nailed it.

I will 100% be back to buy more from them at some point.

No order delivered, looks like this is a scam shop- do not use. No response from store despite trying to contact several times.

My son loved his birthday gift, Definitely recommend Alfred&Co.

Terrible. Ordered on the 11th Feb for delivery 14th. Evri showing they have had the parcel in hub since 13th and it’s not changed obviously lost. I have emailed every day to try and get replacement. They lied and said another had been sent out and then lied they had refunded my postage but this is not the case. Now they have blocked me and I have no item, no money - it’s terrible. Avoid at all costs. Absolute scammers

Avoid this company
Never received my order that was placed on the 30th December. Sent multiple messages on there contact us option on the website and had no response.