Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... Toon meer
Bedrijf heeft geantwoord
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Lees wat reviewers zeggen
I would like GBI to explain how account valuation works. More specifically…….. every time I check account value, it is always lower than yesterday. Even if gold is up $100 today, my account is valued... Toon meer
Bedrijf heeft geantwoord
The HAA/GBI Direct Team are awesome. The app and the website are so easy to use and the asset can be delivered or vaulted. I have done both with zero issues. My favorite aspect is their seamless ROTH... Toon meer
I set up my account for monthly automatic deposits years ago and gradually increased the amount, now to $500 gold and $500 silver and am getting very good returns. I like using custody in Salt Lake Ci... Toon meer
Bedrijfsgegevens
Over GBI Direct (Formerly Hard Assets Alliance)
Geschreven door het bedrijf
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Contactgegevens
485 Lexington Avenue, Suite 304, 10017, New York, Verenigde Staten
- 877-727-7387
- Support@gbidirect.com
- gbidirect.com
4,3
Uitstekend
364 reviews
Heeft 66% van zijn negatieve reviews beantwoord
Reageert doorgaans binnen 1 week
Zo gebruikt dit bedrijf Trustpilot
Ontdek hoe ze hun reviews verzamelen, beoordelen en modereren.
verificacion de direccion de residencia Hecho bien
durante el proceso de verificacion del cambio de direccion de domicilio todo fue verificado prontamente por errores comunes que pueden suceder
12 januari 2026
Review zonder uitnodiging
Antwoord van GBI Direct (Formerly Hard Assets Alliance)
Gracias!
Completed sale of gold
Completed sale of gold and transfer of funds without any issues.
21 oktober 2025
Review zonder uitnodiging
Best choice
Best choice to have precious metals account with Hard Assets Alliance, a trustworthy company. Their website is easy to navigate and transactions are quick and straightforward
16 januari 2026
Review zonder uitnodiging
Charges
So for buying gold or silver on the site I can transfer money to it for free from my bank account but when I want to sell and take some money out, you charge $25.00.
14 januari 2026
Review zonder uitnodiging
Antwoord van GBI Direct (Formerly Hard Assets Alliance)
Thanks for this feedback - it's helpful.
The $25 wire fee covers the bank's cost for next-business-day processing. However, check withdrawals are completely free, and we're developing ACH withdrawals as another free alternative (though not as fast as wires).
Your point about making these options clearer is well taken.
Customer Success Team
Hard Assets Alliance
I've already addressed the issue.
1 januari 2026
Review zonder uitnodiging
Antwoord van GBI Direct (Formerly Hard Assets Alliance)
Thank you so much for reaching out to our customer service team to address any issues!
Satisfied
Satisfied. When gold and silver drop in value, I’ll buy.
20 januari 2026
Review zonder uitnodiging
First time liquidating any product
First time liquidating any product. HAA representative sent dated contact information for my IRA administrator and incorrect information on the process. The HAA rep had no idea what they were doing.
9 januari 2026
Review zonder uitnodiging
Antwoord van GBI Direct (Formerly Hard Assets Alliance)
Thank you for this feedback, and we apologize for the confusion.
Your grandfathered account operates differently from our current IRA system, but our team should have provided accurate information regardless.
If you need support with future transactions, please reach out directly - we want to ensure a smooth experience going forward.
Customer Success Team
Hard Assets Alliance
Easy to do business and site is secure
6 januari 2026
Review zonder uitnodiging
Hard Assets Alliance
I have been with Hard Assets Alliance for years - buying and selling. It is an easy process, and I have never had any issues. I recommend this company 100%!
20 januari 2026
Review zonder uitnodiging
Transparent and quick
20 januari 2026
Review zonder uitnodiging
All transactions handled smoothly
All transactions handled smoothly
20 januari 2026
Review zonder uitnodiging
The Pros
HAA are the consummate professionals at providing precious metals to investors and the necessary management thereafter.
19 januari 2026
Review zonder uitnodiging
I'am brazilian
I'am brazilian. Sorry for the english. I love HAA. But to transfer the money sometimes is very hard and to withdrawall too. Is the only negative point. I'm secure with HAA.
Best regards
19 januari 2026
Review zonder uitnodiging
Seamless purchase and storage service…
Seamless purchase and storage service makes this a very effective savings program.
19 januari 2026
Review zonder uitnodiging
Hard Assets Alliance is a Great Platform
Transactions (both purchases and sales) are completed in an accurate and timely fashion. There is a good variety of bullion products available for purchase. The HAA website is easy to navigate.
19 januari 2026
Review zonder uitnodiging
False advertisement
I got a delivery of my gold maple coin. Their website bragged about that the maple coin is one of the most popular products because of its.9999 purity. I received a.999 instead of .9999! There was absolutely nothing about we are receiving.999 on their advertisement. I called the company but a customer representative said it’s the same value. I think not. Then if I wanted exchange I have to pay the shipping. My husband called and got a supervisor and back and forth with this issue several times finally the supervisor “sort of admitted their flawed excuses and pay for the shipping fee. But at the same time the supervisor also said “I don’t know what they (meaning the storage facility warehouse) are going to send you”. So the HAA doesn’t have any control over the metals are send out at all. I didn’t want to deal with even more inferior gold male to be sent to me so I decided not go through with the exchange. I think it’s a false advertisement on their part and I will not trust this company anymore.
20 oktober 2025
Review zonder uitnodiging
Antwoord van GBI Direct (Formerly Hard Assets Alliance)
Please contact Support team so we may investigate this further. Thank you!
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