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GBI Direct (Formerly Hard Assets Alliance) Reviews 364

TrustScore 4.5 uit 5

4,3

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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 3 van de 5 sterren

I would like GBI to explain how account valuation works. More specifically…….. every time I check account value, it is always lower than yesterday. Even if gold is up $100 today, my account is valued... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

The HAA/GBI Direct Team are awesome. The app and the website are so easy to use and the asset can be delivered or vaulted. I have done both with zero issues. My favorite aspect is their seamless ROTH... Toon meer

Beoordeeld met 5 van de 5 sterren

I set up my account for monthly automatic deposits years ago and gradually increased the amount, now to $500 gold and $500 silver and am getting very good returns. I like using custody in Salt Lake Ci... Toon meer

Bedrijfsgegevens

  1. Goud- en zilverhandelaar

Over GBI Direct (Formerly Hard Assets Alliance)

Geschreven door het bedrijf

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple

Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.

We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.

Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.

Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.

GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.

We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.


Contactgegevens

4,3

Uitstekend

TrustScore 4.5 uit 5

364 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

Heeft 66% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 1 week

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Beoordeeld met 4 van de 5 sterren

Excellent way to invest in precious…

Excellent way to invest in precious metals. Metalstream makes it so easy.
Need to shorten time ACH deposits take to post to account for purchases and deposits.

15 januari 2026
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

Thank you for the kind words about Metalstream - and for the constructive feedback!

ACH deposit timing is governed largely by the banking network (usually 3-5 business days), but we're always looking at ways to optimize on our end to get your funds available faster. Your input helps us understand where to focus our improvement efforts.

We appreciate clients like you who take the time to share both what's working and what could be better.
Samantha
Director of Customer Success, Hard Assets Alliance

Beoordeeld met 5 van de 5 sterren

This is my second purchase

This is my second purchase. Both were simply, i had all the information I ask for and the purchase was smooth. in about a week, in both cases, i had my precious metals in hand!!

18 januari 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

I have had my account since the inception

I have had my account since the inception of HAA. The metals I bought have paid off handsomely, but I haven't sold since I believe the best is yet to come. The most important aspect for HAA is the metal is as easy to sell as buying/selling a stock. The storage options are excellent!

16 januari 2026
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

Thank you for your review!
Selling from storage is as easy as a click of a button, or call when you are ready. Payment of your sale transaction takes 2 business days to settle before it can be withdrawn, but the most important part of locking in the sale is complete.

Beoordeeld met 3 van de 5 sterren

I liked the final result but likely…

I liked the final result but likely because I don't understand the process between the order being executed and the money being ready for withdrawal, I didn't like how long it took for the money from the sale being accessable.

12 januari 2026
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

Thanks for the comment, Doug. When a trade or payment (ACH or Check) takes place, there is a "settlement" date located under your transaction details, at which time it is then free to use for trading or withdrawal. This should only be 2 business days.

Our team is more than happy to add that extra step and schedule a withdrawal for you over the phone in order to make your experience better.

Customer Service

Beoordeeld met 5 van de 5 sterren

1-14VERY PLEASED,

1-14

INTELLIGENT PERSON VERY PROFESSIONAL AND
PATIENT.THAT'S A PREMIUM IN TODAY'S WORLD.TANKS.

9 januari 2026
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

Thanks!

Beoordeeld met 2 van de 5 sterren

They will make a generous profit on you 🥵 Go to Costco and buy metal!

Profiteers

5 november 2025
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

We don’t see an account under this information, but we’d still like to address your comment. Our pricing is competitive within the precious metals market and reflects factors such as secure custody, insurance, liquidity, and buyback support. Unlike big-box retailers, we also provide the ability to sell your metals back directly through us when you choose.

If you’d like to discuss pricing or services in more detail, our team is always happy to help.

Beoordeeld met 4 van de 5 sterren

Redemption practices

Your customer support folks are really good. They respond fast and are quite knowledgeable.
Your clients need to know the procedures and rules for selling assets AND the rules for transferring resources in and out of your custody. I’ve been a client for years yet I didn’t know you can only send assets back to the exact same account as the initial funding. Recommend you send a simple and concise redemption procedure.

6 januari 2026
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

HAA lost a funding wire transfer for…

HAA lost a funding wire transfer for over a week before finally finding my money. Delay cost me entry into silver trade just prior to recent run up. Very frustrating and costly for me . . . Mark

14 januari 2026
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

Hey Mark,
In situations like this, delays can occur when a wire is sent from a bank account under a different name than the precious metals account. Our compliance and verification policies are in place to protect our clients and their funds, and in these cases additional review is required before funds can be credited.

We understand how timing can impact trading decisions, and we regret the inconvenience this caused. If you’d like to discuss this further, our Compliance Team is always available to assist.

Beoordeeld met 5 van de 5 sterren

The Bottom Line

The decision to do business with your company has been an excellent choice.

While the bottom line counts, it is not the only criteria for measurement. Your team of professionals is obvious.
Customer Service and the customers are number one. We really appreciate your company as they are hard to find.

Hard Assets and Harder to Find should be your Motto! One of a kind.

Thanks
Richard Edmisten
E.J. Tanner

12 januari 2026
Review zonder uitnodiging
Beoordeeld met 3 van de 5 sterren

WebSite Login

I would like to acknowledge the help and support that Lindsey provided me with during a problem, of my own making, that I had logging on to the HAA website. For some time, I was getting nowhere leaving me very concerned with regard to the security of my investments.
Once I had contact with Lindsey she took ownership of the problem and the issue was resolved to my relief and satisfaction.

12 november 2025
Review zonder uitnodiging
Logo GBI Direct (Formerly Hard Assets Alliance)

Antwoord van GBI Direct (Formerly Hard Assets Alliance)

We’re very glad Lindsey was able to step in, take ownership of the issue, and get everything resolved for you Barry!

We understand how concerning access issues can be, especially when it comes to the security of your investments, and we’re happy to hear she was able to put your mind at ease.

Beoordeeld met 5 van de 5 sterren

Great to work with

Hard Assets Alliance provides a great service. When my father passed away, the estate required a lot of structural changes and they were very communicative and easy to work with through the entire process. And working through their online portal makes purchasing, selling and shipping metals so straight forward.

12 november 2025
Review zonder uitnodiging

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