No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individu... Toon meer
Bedrijf heeft geantwoord
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Lees wat reviewers zeggen
It was extremely well executed. The staff we had for witnesses, were excellent at walking us thru the online signing process. Especially since I am technology challenged!!!! It was very easy filling... Toon meer
Bedrijf heeft geantwoord
It is not a matter of what went wrong, it is a matter of marketing overkill. I am working through creating a will on my own timeline and I find the constant presence of irrelevant Willful prompts in... Toon meer
Bedrijf heeft geantwoord
I am an older person and I hate that AI is used in everything but I have to admit I used it on your site and I got answers that were very helpful and if I couldn't figure it out they kept trying so... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
Geschreven door het bedrijf
Willful is Canada's leading online estate planning platform, built to make wills and powers of attorney accessible to every Canadian. More than 500,000 Canadians have trusted Willful to start their estate planning journey — creating legally valid documents online in about 20 minutes, saving thousands compared to a traditional lawyer, with free lifetime updates as life changes. Willful's documents are developed with Canadian estate lawyers and tailored to each province's unique requirements. The platform also powers partnerships with financial institutions and advisors, helping close the estate planning gap for Canadians nationwide. Founded in Toronto in 2017, Willful is on a mission to make estate planning simple, affordable, and accessible for all. To learn more, visit willful.co.
Willful - Easy Online Wills
Geschreven door het bedrijf
- Create a legal will in 20 minutes online
- Online Wills, Your Way. Easily Update Your Will Anytime.
Easy updates, anytime.
Easy updates, anytime.
Easily update your will anytime, so your estate plan can change as your life does!
Contactgegevens
488 Wellington Street West, M5V 1E9, Toronto, Canada
- 1-(888)-213-0516
- support@willful.co
- willful.co
4,4
Uitstekend
2K reviews
Heeft 100% van zijn negatieve reviews beantwoord
Reageert doorgaans binnen 24 uur
Zo gebruikt dit bedrijf Trustpilot
Ontdek hoe ze hun reviews verzamelen, beoordelen en modereren.
Simple and Affordable
The process is simple, quick, less expensive, easy to understand, can be done at any time, and gives us peace of mind that everything will be taken care of easily and efficiently.
10 augustus 2025
Antwoord van Willful
Hi Thomas!
Thank you so much for your wonderful review! We’re so glad to hear you found the process simple, affordable, and easy to understand—and that it’s given you peace of mind. That’s exactly what we hope to provide for families planning ahead.
The modules are very easy to use
The modules are very easy to use, and there is a variety of options which help with estate planning.
12 augustus 2025
Antwoord van Willful
Thank you so much for your review! We’re glad to hear you found the modules easy to use and that the variety of options helped with your estate planning. Your feedback means a lot to us as we continue to make the process as simple and supportive as possible.
Easy to follow instructions
Easy to follow instructions. The hard part is the decision making, creating a list of assets, and asking the person you would like to be your executor that all important question. I would create that list of assets first, not only for your will but also for insurance purposes. I would also have that conversation with the person you choose to be executor of your estate before starting.
11 augustus 2025
Antwoord van Willful
Hi Lynette.Thank you so much for your thoughtful review! We’re so glad to hear you found the instructions easy to follow. You’re absolutely right—the most important (and sometimes hardest) part is making those key decisions and having conversations with the people you’re naming in your will. Preparing a list of assets ahead of time is such a valuable tip, both for your will and for other planning like insurance. We really appreciate you sharing your experience to help others who are getting started with their estate planning.
It was very thorough and a great price
7 augustus 2025
Antwoord van Willful
Thank you for the kind review. We are so glad it was thorough and you like the price. Congratulations on checking this off of your to do list. Cheers from Team Willful
Very hard to use website
Very difficult to manoeuvre through this website. Had to start over and over again. I basically paid 350 for nothing
6 augustus 2025
Antwoord van Willful
Hi Jennifer,
I’m so sorry to hear you had a frustrating experience with our website—that’s definitely not the experience we want for our customers.
If you’re still within 30 days of your purchase, we can provide you with a full refund. Please email us at support@willful.co so our team can help you right away.
We truly appreciate your feedback and would be happy to walk you through the process if you’d like to give it another try.
Please don't hesitate to reach out if you have any other questions.
Looks easy, but you still have to go to a notary — defeats the purpose
I bought a will from Willful expecting a straightforward, fully online process. The website makes it seem like you can handle everything from home, but after paying, I found out there’s a section that must be notarized (or signed with witnesses).
That means you still have to go in person to a notary or arrange proper witnesses for it to be legally valid — the same step you’d take if you’d just gone to a lawyer or notary from the start. For me, that defeats the entire selling point of “doing a will online.”
The document itself is fine, but in the end, Willful is really just a will drafting service, not a complete start-to-finish solution. You’re paying for a template and the convenience of filling it in online, but you still need to finish the process offline.
If you’re considering Willful, understand that:
It’s not a fully digital will.
You’ll still need an in-person step for it to be valid.
The “online” part doesn’t eliminate the hassle, just the drafting.
If you’re okay with that, it might work for you. If you were hoping to be fully done without leaving home, look for a service that offers remote witnessing or go straight to a local notary/lawyer.
15 augustus 2025
Review zonder uitnodiging
Antwoord van Willful
Hi Aaron,
Thank you for sharing your feedback—I understand how the signing process might feel confusing. Let me help clarify how the different documents work and when notarization is needed.
There are three separate legal documents to consider:
• Will – This doesn’t need to be notarized to be valid. In BC, we offer a Will Signing and Witnessing Service that lets you complete your will fully online from home. You create your will on our website, then book a virtual appointment to sign it with witnesses. So, no in-person step is required for wills.You can also print and sign in person, if you prefer.
• Enduring Power of Attorney – This also doesn’t require notarization to be legal. But BC law says if you want the person you name (your “attorney”) to buy or sell real estate for you while you’re alive, notarization is needed. You can choose to notarize it anytime—it’s still a legal document without notarization.
• Representation Agreement – This is a different document that must be signed in person according to BC and Canadian legal rules.
So, in BC, only wills can be completed entirely online through our platform. The other documents need an in-person signing because of provincial and national laws, not because of Willful’s policies.
I hope this helps clear things up, and I appreciate you giving us the chance to explain.
Please don't hesitate to reach out if you have any other questions.
Easy and complete
The process was simple and easy to follow.
The only area of difficulty was an area I wished to bypass as I already had someone in place (POAfor physical/financial assets). I could not bypass this section as I would have liked to just continue on with the rest of the document. The chat bot did not hel.
I would recommend Willful to my friends and family
5 augustus 2025
Antwoord van Willful
Hi Robin,
Thank you for your kind words and for recommending Willful—we’re so glad you found the process simple and easy to follow.
We appreciate you sharing feedback about the enduring power of attorney section. While it’s an optional document, our platform currently guides everyone through each step so they can make informed choices, even if they’ve already made arrangements outside of Willful. We understand it can be frustrating when you just want to skip ahead, and I’ve passed your feedback along to our team as we continue to improve.
I’m sorry the chatbot wasn’t able to help in that moment—we’re always working to make sure our support tools are as helpful as possible.
Thanks again for choosing Willful and for recommending us to friends and family—it means a lot to us. If you need help at any time, you can reach our team directly at support@willful.co.
Antwoord van Willful
Thank you for the kind review, Nora. We are so glad that it was easy to navigate. Congratulations on checking this off your to-do list. Cheers from Team Willful
Everything is easy
5 augustus 2025
Antwoord van Willful
Thank you for the kind review, Orlando. We are so glad to know it was easy. Congratulations on checking this off your to-do list. Cheers from Team Willful
Antwoord van Willful
Hi Octavian, thank you so much for leaving a kind review for Willful. We are so glad you had a great experience. We want to make sure every customer has an incredible 5-star experience. If you have any ways we could transform your experience to five stars, please don’t hesitate to email our team at support@willful.co (mailto:support@willful.co) Cheers from Team Willful
Everything was easy to understand and…
Everything was easy to understand and complete.
3 augustus 2025
Antwoord van Willful
Thank you for the kind review, Tyler. We are so glad it was easy to understand. Congratulations on checking this off your to-do list. Cheers from Team Willful
I have so many questions about the…
I have so many questions about the process and you are so prompt in your replies!
2 augustus 2025
Antwoord van Willful
Thank you so much for your kind words and 5-star review! I’m so glad to hear you feel supported and that we’ve been able to respond quickly to your questions. We’re always here to help guide you through the process and make things as clear as possible.
If any more questions pop up along the way, don’t hesitate to reach out — we’re just a message away!
quick and easy
20 juli 2025
Antwoord van Willful
Hi Moore, thank you so much for leaving a kind review for Willful. We are so glad you had a good experience. We want to make sure every customer has an incredible 5-star experience. If you have any ways we could transform your experience to five stars, please don’t hesitate to email our team at support@willful.co (mailto:support@willful.co). Cheers from Team Willful
It was so easy to create my will
It was so easy to create my will. Everything that I wanted to do was easily covered, I just had to put in the names and who I wanted what to go to. Extremely easy to follow. The discount helped me to choose Willful and I'm very happy I did. Trust me, this was easy
31 juli 2025
Antwoord van Willful
We’re so happy to hear you found creating your will so easy and straightforward. That’s exactly what we strive for—making the process simple, clear, and stress-free. We’re glad the discount helped you get started, and even happier to know you’re pleased with your decision to choose Willful.
Thank you for taking the time to share your experience—it means a lot to us and helps others feel confident about getting started, too.
Quick and easy to use for simple estate…
Quick and easy to use for simple estate planning.
27 juli 2025
Antwoord van Willful
Hi Brianne,
We’re so glad to hear you found Willful quick and easy to use for your estate planning needs. Thanks for sharing your experience and for taking the time to leave us a review—it means a lot to our team.
Recommend Willful
Very easy to navigate the site and make an account. The program guides you through all the questions needed and draws up clear last will and testament, healthcare directive and property/finance directive. Have already referred friends and family!
29 juli 2025
Antwoord van Willful
Hi K,
Thank you for your thoughtful review! We’re so glad to hear you found Willful easy to navigate and that our step-by-step process helped you create your documents with confidence. It means so much that you’ve already referred friends and family—your trust in us is the highest compliment we could receive.
Willful is an easy no fuss site to deal…
Willful is an easy no fuss site to deal with. Everything was smooth going and the price was right!
28 juli 2025
Antwoord van Willful
Thank you for the kind review, John. We are so glad it was easy. Congratulations on checking this off your to-do list. Cheers from Team Willful
Antwoord van Willful
Dear WL,
Thank you for your gracious review. We are delighted to learn that you had a positive experience. Congratulations on successfully completing this task on your to-do list.
Best regards,
Team Willful
DONT USE THIS PRODUCT
The options for beneficiaries are simply not realistic. I could not complete my will with the options Willful provided, so basically it was useless.
The site only gives you the option to leave something to the children of a beneficiary. So if you don't want something going to the child of a beneficiary, or if the beneficiary doesn't have a child, this product will not work for you. For instance you want to give $100 to your friend.... well if you friend predeceases you, the $100 has to go to their kids - if you want it to go to a different friend, you are out of luck.
6 juli 2025
Antwoord van Willful
Hi there,
Thank you for sharing your feedback, and we're genuinely sorry to hear that your experience with Willful didn't meet your needs.
You're absolutely right that, at the moment, our platform doesn't offer full flexibility when it comes to choosing alternate beneficiaries —such as assigning a backup person if your friend were to pass away. In those cases, the system defaults to passing the estate to the beneficiary’s children (if any), which understandably doesn’t work for every situation.
We're continuously working to improve the platform, and feedback like yours helps us prioritize new features.
We’d love the opportunity to learn more about your needs and help however we can—if you’re open to it, please feel free to contact us at support@willful.co so we can talk through possible next steps.
Thank you again for taking the time to share your experience.
— The Willful Team
Quick at a good price point and easy to…
Quick at a good price point and easy to navigate
16 juli 2025
Antwoord van Willful
Hello CHAD!
Thank you so much for your wonderful review! We’re absolutely thrilled to hear that you found the price to your liking and that navigating our site was a breeze. Way to go on crossing that off your to-do list! Sending you cheerful vibes from Team Willful!
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