Alloy Wheels Direct Reviews 450

Top service before and after the purchase. The wheels fit exactly as described and look amazing!

Great service from Chris and the team at alloy wheels direct. I ordered set of alloys, tyres and TPMS for 5 series which arrived pristine, pre-inflated and balanced and ready to fit. Great selection, very competitive pricing and quality product. Retains the personal touch which is unusual in an online retailer.

Great service and support - highly recommended

I recently purchased a set of C11 Alpina wheels and had a small issue getting the centre caps fitted properly. Initially it seemed like a compatibility problem or an issue with the parts. A tyre shop and even the BMW dealership could not resolve it.

I contacted Alloy Wheels Direct and their support was excellent. They responded quickly and took the time to understand the issue. Even jumped on a video call to walk me through the correct installation. It turned out the system uses some foam pads that need to be positioned correctly. Once this was done everything fit perfectly.

Appreciated the patience and willingness to help. Made sure everything was sorted properly rather than just giving a generic answer or ignoring.

Overall:
- Genuine parts as described
- Good product knowledge
- Great customer support

Would definitely buy from this company again.

Great service, comprehensive response to my initial query with excellent and helpful information. Once we’d selected and ordered our chosen wheels, tyres and accessories communication continued to be top notch.

When they arrived everything was indeed ready to go, they were fitted to the car without issue by our local tyre place, even the fitted TPMS worked straight away.

Highly recommended .

Bought some TPMS sensors for my Ferrari 11 months ago. At its annual service they had trouble calibrating so were tested and were found to have a low battery. They are supposed to last 7-10 years. When contacted about this, instead of sending a replacement set out and apologizing for the inconvenience, every other AI generated excuse for why my experience is false has been given (using FerrariChat as a reference at one point!). An opportunity to demonstrate good customer service has been squandered. Avoid this company if you value customer service and quality products. Their inevitable defensive rebuttal doesn’t make the sensors magically work as it should nor does it explain why all batteries have tested low. They have not offered a replacement even though the product is under warranty.
To anyone considering buying sensors from them, you will all be in this position. They will expect you to go to a tyre fitters once to have them removed and again to have new ones installed. All because they believe their sensors ‘couldn’t possibly’ have a fault with them.

Ordered a set of brand new Alpina wheels for my e46, absolutely perfect and stunning. Thanks a lot

0 care for customer satisfaction. All they care about is profit!!!!!

Really unhappy. I ordered 1 alloy wheel as I’ve recently had a crash and need to replace only one wheel. I was able to find the correct alloy add just one to my basket. I checked out and received an order confirmation. This morning I received an email saying my order is cancelled as my order:

“ fall outside what we can reliably support within the delivery timescales we aim to meet, while maintaining our fitment guarantees, packaging standards, and delivery consistency. “

I take this email to be a load of rubbish as one wheel cannot possibly take longer to ship than 4??? It doesn’t fall outside content guarantee as I used the tools on website to find the right size ( same as what is already on my car). It is simply just an excuse to get out of selling only one wheel so that they can sell a set of 4 for ease/ profit.

And I try to call customer help line but am met with “ our lines are busy right now leave us a email”. Convinient???? More like leave a email so we can ignore you……. Or sorry wait your turn in this long like of unhappy customers……

Truly disgusted. Wouldn’t recommend. What a sad world we live in- customer service Is dead.

Excellent Customer Service, bar none in regards to alloy wheels. Will recommend.

Excellent communication throughout, great wheels and a good price. After a minor issue not of their making, they went above and beyond to keep me informed and provide a suitable solution. Good company to deal with.

Hi Chris,

It has become very obvious that no one is willing to fit these wheels because it creates an issue with roadworthy. I have been to multiple workshops including ones you have suggested and no one is willing to do the job.

Only one workshop has said yes to fit the wheels and I have to sign a legal wavier. Which is ridiculous.

Before you go ahead and take people’s money, why do you not do the due diligence required and check, is this product legal and roadworthy in the country where it is being sent.

Or clearly advertise on your website for people to check that the product will be legal and not cause roadworthy issues.

You also do not clearly state that the BRABUS wheels come with spacers. Why do you not explain that upfront with the invoice, so people can do their own checks before giving you money.

Now I am stuck with a product which I cannot use, is not roadworthy and no one is willing to fit the wheels.

Did you not realise that different countries have different laws. You say you ship worldwide. Did you not consider to check what will work in one country may not work in another.

What an absolutely amazing company! Where do I even begin? I was very nervous about placing such a high order value online and whether or not the wheels would fit my car. I want to personally thank Chris who went above and beyond to make sure everything was perfect! The wheels arrived in perfect condition and were fitted today. Flawless! Amazing customer service and peace of mind every step of the way! Thanks I love my new wheels! If you are anxious about buying wheels online don't be, you will be looked after by this company.

I ordered some replacement wheels for my 2009 Mercedes C Class because the existing ones were suffering from corrosion and the tyres were not sealing properly. The delivery time was very reasonable considering that the wheels came from Germany. The wheels are of top quality and were carefully packed in strong cardboard boxes.

Excellent service and a fantastic product! Tony was so helpful from ordering to delivery and through to fitting. First class service! The alloys look great on the car and make a huge difference. I can't recommend this company highly enough! Brilliant!

I’d be wary of these lot or at the very least be aware that their sales are not discounted.
They artificially increase the presented RRP, host a “sale” to entice you in, it makes it look like you’re saving 20% but the actual price is the same as it was yesterday before the sale started (08/06/25).
I’ve been watching 302m and 303m wheels and noticed this today. Imagine my excitement at potentially saving £600 on a set of wheels, only to realise when you configure it all again during the “sale” it’s the same price as it was before the “sale”.

Funnily enough when I raised this with them via live chat I got no response. The internet archive also shows the lack of price change.

Can’t be having that. I’d rather just buy direct from BMW, get the tyres cheaper elsewhere and not fund dodgy trading practices.

Edit: thanks for the reply, but “being well below BMW prices” and “exchange rate fluctuations” isn’t the conversation. The price id pay on your site hasn’t changed from before the “sale” and during the “sale”, 20% is a huge differential but not as huge as the mental gymnastics that reply involved.

The euro didn’t suddenly climb 20% against the pound and BMW didn’t suddenly increase their prices 20% allowing you to stagnate pricing and claim a sale.

Order process was very straight forward. Received the wheels in a timely manner and are a nice match for our 2025 BMW i4. Using the BMW center caps from the original wheels and they fit perfectly without modification.

Very competetive pricing and highest quality OEM wheels.

Great advice from Tony when I wanted to replace the wheels on my BMW. Excellent customer service and communication throughout the whole process. Really impressed and would highly recommend.

Great Experience, Fast and easy transaction even to Canada! Product as described, great!!

Tony’s team at Alloy wheels direct was great. From the numerous emails to the overall final purchase and smooth delivery Alloy Wheels is a highly recommended place for your OEM BMW rims and tires, thank you very much

Tony is just amazing. His service and attaention to detail is exceptional. The wheels were great too.