SunriseDirect Reviews 

528
•
TrustScore 4 uit 5

4,1

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Lees wat reviewers zeggen

Beoordeeld met 1 van de 5 sterren

Not a great first time experience- Really disappointed in the hotel , Ashley court hotel Torquay is in no way fit for purpose. Absolutely Filthy Dirty rooms.bathrooms are covered in black mould.Man... Toon meer

Beoordeeld met 5 van de 5 sterren

Everything from booking to coming home was the best Coach tour out of EIGHT my wife and I have been on.Hotel Norfolk in Weymouth was really clean and the food was excellent. Staff too were lovely and... Toon meer

Beoordeeld met 5 van de 5 sterren

The transfer was again very good our driver Kyle was brilliant every day on the first day out someone had a dreadful accident on the coach managed everything extremely well.food and staff excellent ho... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 4 van de 5 sterren

Helpful coach driver who explained all the tour details and other helpful comments. Helped load my partners wheelchair into the hold. Nice hotel near beach food good and entertainment some evenings.... Toon meer

Bedrijfsgegevens

  1. Touroperator

Over SunriseDirect

Geschreven door het bedrijf

SunriseDirect

For more than 50 years we have been organising the best value coach holidays to destinations throughout beautiful Britain and scenic Europe and have welcomed hundreds of thousands of customers from across East Anglia.

✔ Scenic coach touring

✔ Unbeatable value for money

✔ Free local departures for local people

✔ Friendly and experienced drivers

✔ Book direct and save money!

✔ Fully ABTA bonded

✔ Glorious Jersey by Air from Norwich Airport

View SunriseDirect Coach Holidays 2025

About SunriseDirect

We have always been dedicated to providing local people with affordable and fun holidays! Whatever type of holiday you’re looking for, if you book with SunriseDirect, you’ll be booking on the sunny side!

Our Coach Holidays explore many parts of the UK and Europe, and all come with the service of one of our friendly SunriseDirect Coach Drivers, who are knowledgeable, experienced and the best in the business!

We’ve been around for more than 40 years, so we know what we’re doing when it comes to arranging your accommodation! Our hotels are chosen around your tour, making sure they’re a great base for a comfortable night after a day of exploring.

SunriseDirect Coach Holidays include sightseeing excursions, all within the cost of the tour, so you know you’ll be shown the finest sites of the resort and its surrounding areas during your holiday.

Take a moment to browse our incredible value tours and find out why we’re East Anglia’s favourite coach holiday company.

View SunriseDirect Coach Holidays 2025

Free Local Departures

For decades we’ve been committed to providing local people with a truly unbeatable holiday service, and our network of local departure points across Norfolk, Suffolk, Cambridgeshire and Essex is an important part of that rich heritage. On a SunriseDirect holiday you can relax right from the start, safe in the knowledge that everything has been carefully planned, with experienced people on hand if you need any help.

View SunriseDirect Coach Holidays 2025

Coach Holidays 2025

SunriseDirect Coach holidays 2024 have FREE pick up points throughout Norfolk, Suffolk, Cambridgeshire and Essex. Sunrise Direct offers sensational value for money on coach holidays & short breaks across the UK and Europe. Browse and book a range of charming coach holidays for 2024 by clicking the link below.

View SunriseDirect Coach Holidays 2025

Warner Hotels

Come on holiday with us to a Warner Hotel, where you can stay in a stylish room in country and coastal locations, or charming chalets in coastal villages... the choice is yours! With so many stunning locations to choose from there is no better place to get away.

View SunriseDirect Warner Hotels 2025

Holidays by Air

Closer to France than England, Jersey offers a wonderful holiday abroad with a difference. Enjoying a continental flavour with plenty of sunshine and yet with a little taste of home, and, of course, the currency and language is very British! This fabulous island has plenty to offer, from the many gardens, castles and beaches to fascinating museums and an almost endless array of attractions to explore. It really is a jewel to behold amid crystal waters and clear blue skies. This holiday flies direct from Norwich airport and includes the services of a representative who will suggest excursions to join while in resort, or spend the time at your own pace exploring the island.

View SunriseDirect Jersey by Air Holidays 2025

Interchange

Coaches travel through our Passenger Interchange Area at Cambridge Services on the A14 (or Birchanger Services on the M11) for UK and Ireland holidays, or Thurrock Services on the M25 for most European holidays.

Reserved Coach Seats

On our coach holidays you have the opportunity to choose the coach seat of your choice which is yours from the moment you join your tour coach. Seat numbers are not allocated on regional coach transfers.

Interchange

Coaches travel through our Passenger Interchange Area at Cambridge Services on the A14 (or Birchanger Services on the M11) for UK and Ireland holidays, or Thurrock Services on the M25 for most European holidays.

Departure Points

Cambridgeshire: Cambridgeshire: Cambridge, Chattteris, Ely, Huntingdon, March, Peterborough, Warboys and Wisbech.

Essex: Basildon, Billericay, Birchanger, Braintree, Brentwood, Brightlingsea, Canvey Island, Chelmsford, Clacton-on-Sea, Coggeshall, Colchester, Frinton-on-Sea, Great Dunmow, Harwich, Hornchurch, Leigh-on-Sea, Maldon, Manningtree, Rayleigh, Romford, South Benfleet, Southend-on-Sea, Upminster, Wickford and Witham

Norfolk: Acle, Attleborough, Aylsham, Brundall, Caister-on-Sea, Cromer, Dersingham, Diss, Downham Market, East Dereham, Easton, Fakenham, Gorleston, Great Yarmouth, Harleston, Heacham, Hethersett, Holt, Horstead, Hunstanton, Kings Lynn, Mundesley, North Walsham, Norwich, Sheringham, Stalham, Swaffham, Thetford, Watton, Wroxham/Hoveton and Wymondham.

Suffolk: Beccles, Brandon, Bungay, Bury St Edmunds, Darsham, Elmswell, Felixstowe, Hadleigh, Halesworth, Ipswich, Ixworth, Kessingland, Lowestoft, Mildenhall, Newmarket, Saxmundham, Stowmarket, Sudbury and Woodbridge.

View SunriseDirect Coach Holidays 2025

SunriseDirect

Geschreven door het bedrijf

Coach Holidays and more...for less!
Book direct and save money! East Anglia's Favourite Coach Holiday Company for more than 50 Years!

Completely ABTA Bonded

SunriseDirect is ABTA bonded for total peace of mind

SunriseDirect is ABTA bonded for total peace of mind
SunriseDirect is fully ABTA bonded and licensed by the CAA, so you can rest assured your holiday money is always in safe hands.

Contactgegevens

4,1

Goed

TrustScore 4 uit 5

528 reviews

5 sterren
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Heeft 62% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 48 uur

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4,1

Alle reviews

(528)

49 reviews in de afgelopen 12 maanden

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Beoordeeld met 5 van de 5 sterren

Excellent communication

I'd booked a holiday with Sunrise Direct when an external issue entirely unrelated to them or me meant the holiday could not proceed. They dealt with the situation extremely effectively. Their communication was excellent, timely and accurate. They were hugely apologetic (although it wasn't their fault) and the options they provided were more than fair (ie. a discounted alternative holiday or full refund). In this case I chose a refund and the money arrived back in my account the following day. This was followed by an apologetic and explanatory letter clarifying everything and offering me a discount on any future holiday booked with them in the next six months. I was very impressed with their cancellation process, empathy, communication, and their offer of a discount more than surpassed similar unprompted recent holiday cancellations with both Lochs & Glens and Riviera Travel. Neither of whom generated any goodwill for any potential future transactions with them. In short, I was very impressed with Sunrise Direct and their staff. Thank you.

1 oktober 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Everything from booking to coming home…

Everything from booking to coming home was the best Coach tour out of EIGHT my wife and I have been on.Hotel Norfolk in Weymouth was really clean and the food was excellent. Staff too were lovely and would not hesitate to recommend and/or return one day.
Driver too was efficient and friendly.

1 september 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

AVOID ASHLEY COURT HOTEL TORQUAY!!!

Not a great first time experience- Really disappointed in the hotel , Ashley court hotel Torquay is in no way fit for purpose.
Absolutely Filthy Dirty rooms.bathrooms are covered in black mould.Management are awful to deal with in this hotel , appalling attitude towards guests .
24 unhappy guests from our coach party, one
Guest moved to another hotel after finding the bed had bed bugs , food was great as were the waiting staff, and coach driver .. unfortunately I’m completely put off booking with this company in the future .

31 augustus 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

We have just come back from trip to…

We have just come back from trip to Bolton ladt drop village hotel,trip very good especially train journeys, Mark the coach driver lovely, very patient as had a lot of people that had a moan,love to have him as driver again, hotel lovely staff helpful

17 augustus 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

My holiday was ok until I got back to…

My holiday was ok until I got back to Cambridge to find out are feeder bus had gone with our all the people to go back to Norfolk like Caister on sea.

I was ment to be pick up at 8 pm but did not get back until 10.30 pm what a way to treat people.
I will never go with sunrise again.

I feel like letting the sun and my papers no.

24 juli 2026
Logo SunriseDirect

Antwoord van SunriseDirect

Hi Mr Waite See, I am disappointed to hear of the issues you encountered on your return journey, I can assure you that this is not the way we normally operate. Please accept our sincere apologies for any frustration caused and I am sorry you feel unable to travel with us again.

Beoordeeld met 5 van de 5 sterren

so helpful and friendly

It was so easy to get booked, every one we spoke to was very helpful. The only downside was the feeder bus on the way home, we had to wait quite a while before it was sorted, but were kept informed at every stage and the staff did everything they could to make it easy. Top marks to them for all their hard work.

20 juli 2026
Beoordeeld met 4 van de 5 sterren

Good overall service

Helpful coach driver who explained all the tour details and other helpful comments. Helped load my partners wheelchair into the hold.
Nice hotel near beach food good and entertainment some evenings.

20 juli 2026
Beoordeeld met 3 van de 5 sterren

The hotel was very tired and dated

The hotel was very tired and dated. Very unclean. I found an employee of sunrise when we had a problem on return journey very stressful and very rude. In fact the way he treated a passenger was totally unprofessional.

20 juli 2026
Logo SunriseDirect

Antwoord van SunriseDirect

Hi Mrs H George, I am sorry to hear about the treatment your received from one of our employees, our staff are normally very well received so it is disappointing to read your comments. We do expect hotels to maintain a high level of cleanliness, I apologise if this was no up to the standards expected.

Beoordeeld met 4 van de 5 sterren

Very good holiday

Very good holiday. Derek the driver was excellent, very polite, very knowledgeable. Hotel was acceptable. Overall experience let down by poor coordination on return journey and excessive time delay at Cambridge services

24 juli 2026
Beoordeeld met 1 van de 5 sterren

A 4 hour feeder coach journey with no…

A 4 hour feeder coach journey with no break and 6 stops before getting to the tour coach. This was ridiculous and unexceptable. We will not ne using your company ever again.

20 juli 2026
Logo SunriseDirect

Antwoord van SunriseDirect

Hi Mrs Webb, I was very sorry to read that you felt that you had not been informed about the use of a transfer network and interchange. This is standard practise for us and at no time did we advertise it would be direct to resort. Our brochure also clearly explains how the transport network operates and does state clearly that the first and last days will largely be spent travelling.

Beoordeeld met 5 van de 5 sterren

Coaches very comfortable

Coaches very comfortable, both drivers pleasant .
Hotel we were at was superb as usually hotels with coach Companies are a bit run down.
All excursions were very good.
.

20 juli 2026
Beoordeeld met 3 van de 5 sterren

Walker

How the problem at Cambridge was caused regarding walker problem which caused a problem getting to Weymouth very late as an coach driver think could have been dealt better

6 juli 2026
Beoordeeld met 4 van de 5 sterren

As usual the holiday well thought out

As usual the holiday well thought out. I would’ve preferred more time at the Iron Bridge Gorge. There was only just enough time to walk from the coach to the toilets and then take a couple of photos. There was no time to explore or look around. The time at the museum was a bit too long.
My other complaint was the hotel, there was no midweek cleaner visit, so the bins weren’t emptied or the hospitality tray replenished, I had to bring teabags and milk up every day from downstairs.
The coach driver was very good, it was his first time.

1 juni 2026
Beoordeeld met 4 van de 5 sterren

A five day break to Eastbourne .

A five day break to Eastbourne staying at the New Wilmington Hotel for the first time.
Great location.
Lovely friendly hotel,great staff and brilliant meals.
All excursions that I chose to go on were good.
But,please Sunrise remove the excursion to Royal Tunbridge Wells.
A struggle for people with mobility issues and nothing there of interest in the time we were allocated.
Most of us ended up having a coffee in the supermarket.
Also no help with our suitcases so a lot of people struggled up the stepd and stairs.

4 mei 2026
Beoordeeld met 5 van de 5 sterren

First time travelling with Sunrise

First time travelling with Sunrise. Everything was excellent, the pick up and change overs went smoothly. Driver very friendly and helpful. We throughly enjoyed all our visits, we were given sufficient time in each place. The only downside was the food at the hotel, a bit hit and miss. (there was obviously a shortage of staff) also the decor in the hotel was very tired.

4 mei 2026

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