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Direct Fireplaces Reviews 

361
TrustScore 4.5 uit 5

4,3

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Beoordeeld met 5 van de 5 sterren

Really easy to order and with finance option, my Internet crashed when order was going through so I contacted the cheadle store to ensure ordered had been received. I spoke to a lady there who was... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 4 van de 5 sterren

We were pleased to find a replacement like for like fire for our old Valor Homeflame Harmony with this company. However once I’d paid and ordered it we were told they could source one, despite a... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

When we entered the showroom we were greeted by Dylan. He was extremely helpful. The fireplace was delivered and fitted on the date promised. The good service didn't end with Dylan. Tom and his son f... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Helpful advice when chosing our new gas fire - Prompt delivery and service. The recommended fitter Lee and his apprentice were very polite and courteous. The fire was fitted with no issues and Lee m... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Openhaard- en kachelwinkel
  2. Huishoudapparatuur winkel
  3. Decoratie- en interieurwinkel
  4. Openhaardfabrikant
  5. Verwarmingsapparatuur leverancier
  6. Ketel- en verwarmingsdienst

Over Direct Fireplaces

Geschreven door het bedrijf

At Direct Fireplaces, we’ve been helping customers create warm, welcoming homes for over 20 years. With decades of experience in the industry, we’ve built a trusted reputation for providing high-quality fireplaces backed by a professional, reliable service from start to finish.

We specialise in gas and electric fires, as well as complete fireplace packages designed to make upgrading your space simple. Whether you’re looking for a modern centrepiece or a more traditional look, our range has been carefully selected to offer both style and performance—so you can find something that fits your home perfectly.

Over the years, we’ve supplied fireplaces to thousands of happy customers across the UK. We understand that choosing the right fire or fireplace can feel like a big decision, which is why we focus on making the process as straightforward as possible. Our team is always on hand to offer clear, honest advice, helping you find the right solution without any pressure.

We’re committed to offering great value without compromising on quality. By working closely with trusted manufacturers and using our experience to select the best products, we ensure everything we sell meets the standards our customers expect. Whether you’re updating a single room or planning a full renovation, Direct Fireplaces offers the products, knowledge, and service you can rely on.

Contactgegevens

Over 20 years trading

Free Delivery. Installation Available. Choose your finance option.

4,3

Uitstekend

TrustScore 4.5 uit 5

361 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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Heeft 92% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 48 uur

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4,3

Alle reviews

(361)

119 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 2 van de 5 sterren

Ordered fireplace that was advertised…

Ordered fireplace that was advertised as in stock and paid for it after talking to the direct fires staff.
At that time they did not inform me the fire was not in stock. Not until I had made payment did I get notice it was not in stock and I would have to wait 4weeks .
Informed me a of a delivery date after chasing them and delivery was actually a week late.
Very poor communication and should not advertise items as in stock when actually not .

17 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Wayne,

Thank you for your review.

We are sorry for any disappointment or confusion regarding the lead time for your order.

We appreciate that there was an error made on the part of our team, and appreciate your feedback regarding your experience so that we can try and ensure the best possible service going forward.

If there is anything else that we can do to assist at this stage, please do let us know,

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Excellent

Excellent, clean and careful

6 april 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Timothy,

Thanks very much for your kind review.

It's great to hear that your experience in ordering with us was so positive.

If we can assist further then please do let us know.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Visited Cheadle showroom.

Visited Cheadle showroom, lots of choice available. The staff we spoke to were helpful both in the showroom and afterwards on the phone. Order was delivered on time and because we did not have room to take immediate delivery, fire was held over in their premises and delivered on the requested day, taking count of our availability to assist unloading.

7 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Michael,

Thank you very much for your kind review.

It's great to hear that the Cheadle showroom team was so helpful and that delivery was convenient for yourself.

Let us know if we can offer any further advice or assistance.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 3 van de 5 sterren

Great looking product but disappointing customer service

Ours was an easy sale as you were recommended to us by Bluebell and we had a good idea of the type of fire we wanted. We saw an example of this in the showroom and ordered it as seen. Unfortunately, when it was delivered, the crystals had not been included and upon querying this we were told that “You will have to come back to the showroom and pick up the crystals yourself”. Not great customer service with the customer having to make good the store’s error.

1 april 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Stephen,

Thank you for your review and for your order through the showroom.

We are sorry for the issue reported with the fire in question. It is always our intention to offer the best and most convenient service that we can, and we are sorry to hear of any dissatisfaction with your experience.

If you can email customerservice@direct-fireplaces.com with your order number, we will be happy to investigate this matter further.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 3 van de 5 sterren

Delivery info very suspect

Reviews are useless unless they are honest. So here goes. My wife and I went to a showroom in Cheadle , saw an electric fireplace suite we really liked and purchased it on the day for £1649 including a £50 new buyer discount. We were told by the salesman that the item was in stock and would be delivered within 5-7 days and the delivery was included in the price. Their website confirmed the same also. After 7 days we had heard nothing from them so I called them up and after a chase up by Claire we were told the delivery was delayed due to a part not being available 🤷🤷🤷.. she called me back later and told us the item would be delivered 3 days later. A confirmation e mail said between 9.00 am and 6.00 pm.

The day came and I had arranged some muscle due to the fact the website / message details said they only do a kerbside delivery. At nearly 12 noon Claire rang and said it won’t be delivered today. No real reason given but it will come tomorrow. I asked why it was midday before I was being told and again no real explanation provided. I was annoyed as so much planning had gone into the day as we were going on holiday two days later. She said she had helped me sort out the delivery 3 days earlier and so I politely reminded her that it was me who had to chase them to find out what was happening and not the other way round. Didn’t seem to care and said they offer no compensation or goodwill gesture for the inconvenience I had been afforded. So take it or leave it. I put the phone down on her as I was so angry. The item was delivered midday ish the following day… one man delivery. My son helped him unload it and brought it into the house. The item was as purchased and we are happy with it. Communication poor / delivery info via sales techniques is suspect, but otherwise a great product. No further contact after delivery until asked for this review.

18 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi David,

Thank you for your review.

We are glad to hear that you have been pleased with the electric fireplace suite now that it has been received, and we are sorry for any inconvenience relating to the delivery.

Our Sales team had advised of estimated delivery based on the supplier's normal lead time. It was only upon ordering this that our Dispatch team was told that a part was to be confirmed, and they contacted you as soon as they were made aware to keep you informed.

Dispatch then arranged an expedited delivery through the pallet service, as a gesture of goodwill and in recognition of the inconvenience to yourself. We appreciate that there was a further 24-hour delay on the part of the warehouse for our delivery partner and can only apologise for this. Unfortunately, while such complications are thankfully rare, shipping delays can and do happen on occasion, often due to factors beyond our control. Again, our own Dispatch team made sure that this was on an expedited service, at no additional cost to yourself, to try and ensure that this arrived with you ASAP.

If there is anything else that we can do to assist at this stage, please do let us know,

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 1 van de 5 sterren

These guys need to get their contract…

These guys need to get their contract with their delivery partner sorted out. I deliberately went with this company because of the guaranteed 48 hour delivery. 5 days later and still have not received it. I don't mind a delay, but it's the lies and incompetence of the haulier service that means I do not trust anything I hear now. I cannot fault the service, advice and support from Damien in sales. Nor Claire from customer services ... but I now just want my money back.

27 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Michelle,

Thank you for your review. We are sorry to hear of any negative experience with our delivery partner.

We can see that you had processed an order with our sales team on the 21/03 which was then due for delivery on the 25/03 (48 hour/two working day expected delivery, excepting weekends). We appreciate that this was not delivered as anticipated on the 25/3 and that our dispatch team then had to chase this for you on the 26/3 to indicate a delivery slot that day.

We aim to fulfill any and all orders by the time frame recommended at the point of ordering. This being said, as we do use third-party couriers for deliveries we cannot 100% guarantee delivery times and can only apologise for the 24-hour delay.

Our delivery partner had provided a POD (proof of delivery) for this order and we take it from subsequent correspondence with our Dispatch team that the pallet was left with an immediate neighbour, such that you will have now received the goods.

If there is anything else that we can do to assist at this stage, please do let us know,

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

End to end was an easy and perfectly…

End to end was an easy and perfectly completed task. The installer Tony was simply amazing. Fantastic finish. Thank you

13 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Steve,

Thank you for your kind review.

We're glad to hear that the process of ordering through our showroom and booking installation was so easy. It's also great to hear that Tony was helpful and that you're impressed with the completed fireplace.

Please don't hesitate to let us know if we can offer any further advice or assistance,

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 4 van de 5 sterren

Fireplace I chose arrived in a timely…

Fireplace I chose arrived in a timely manner and at a good price. Delivery was carried out professionally with no problems.

7 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Ian,

Thank you for your kind review.

It's great to hear that delivery was carried out as quickly and professionally as we've come to expect. As you will be aware, we generally offer free one-man delivery through the UK mainland so that customers can receive their goods as affordably as possible.

Please let us know if we can offer any further advice or assistance.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 2 van de 5 sterren

Disappointed!!!

Purchased a fire fairly local to home, wasn’t told there would be a 5 to 6 week wait, that wasn’t a problem as such but I was never updated on delivery . When I contacted the seller I was told they would ring me back, they didn’t . I contacted head office who promised they would ring me back, they didn’t, Eventually I got a delivery date……the fire arrived with just one man, no way could he carry the fire which was on a pallet, I had to help carry it into the flat down a flight of stairs ( I had open heart surgery 5 years ago ) not ideal. I fitted the fire but came to remove the glass to set the logs and the glass was impossible to move , I contacted Direct Fireplaces who told me I had to make a claim under warranty ….bearing in mind I had only received the fire that day I find that strange……2 weeks later I’m still waiting for an engineer to call !! The only good thing was the price which was very competitive!

10 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Colin,

Thank you for your review. We're very sorry to hear of the issues experienced with the order and delivery.

If you would be able to email your order details to customerservice@direct-fireplaces.com, our team will be happy to look into this matter further and help to find a resolution with the supplier.

Let us know if we can offer any further assistance in the meantime,

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 1 van de 5 sterren

Delivery nightmare - entirely unhelpful

Seems we aren't alone in our disbelief at the terrible manner of the delivery drivers, reading other reviews. Ours has left the goods on a pallet abutting the pavement, blocked and damaged our gates and when explained that there was nobody available to receive the pallet (just a mother and newborn) responded that it was "not his problem". Charming. This company has a lot to learn about customer service, we will not be returning to find out how they get on.

21 maart 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Mr Warren,

Thanks for your review.

We are sorry for any inconvenience regarding the delivery and saddened to hear of the negative experience with our delivery partner. We do appreciate your feedback so that we can try and ensure the best possible service going forward.

For future reference insofar as the pallet delivery, the delivery information on our website does state that "the drivers are contracted to deliver the item to your property and must use a pallet truck to lift/move the goods which are normally quite heavy and can be up to 1mtr wide (occasionally larger). If they cannot operate the pallet truck safely due to gravel/stone drives, steps, or slopes as examples they will only be able to leave the item at the first available access point. They will try to assist as best they can but can only stay at each property for a limited period. They cannot bring the goods inside your house and will leave the goods with you on the delivery pallet".

If you are still in need of assistance or would like to make a formal complaint regarding the courier, we would encourage you to email dispatch@direct-fireplaces.com with the query and any order information. Our team will be happy to advise as needed.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Ordering from Direct Fireplaces was great and I would highly recommend.

Ordering from Direct Fireplaces was great overall. The customer service was excellent and I was kept informed along the way. I particularly would note the professionalism of Victoria and Claire, who were helpful throughout the order process. An absolute pleasure ; )

27 februari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi,

Thanks very much for your kind review.

It's fantastic to hear that you were impressed with the service received. We'll be sure to congratulate Victoria and Claire in particular.

If we at Direct Fireplaces can offer any further advice or assistance then please do let us know.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Excellent choice & customer service

Excellent choice & customer service
Swift response & quick delivery
All you need.

11 februari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi,

Thanks very much for your kind review.

We're glad that you were so impressed with our customer service as well as our range of products.

If we can advise further then please don't hesitate to let us know.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Installation was done expertly

Installation was done expertly. Thank you fir the time, care, accuracy and neatness of your work.

23 januari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi,

Thanks for your very kind review.

We're glad to hear that you were impressed with the fitting service received.

If we can offer any further advice or assistance then please do let us know.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

On line purchase was easy

On line purchase was easy, item delivered was exactly as described.
Easy to fit following instructions.
Very happy with purchase.

6 februari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi,

Thanks for your kind review.

We are glad to hear that you have been happy with your purchase and that the fitting instructions were easy to follow.

Please let us know if we can advise further.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 3 van de 5 sterren

The driver who delivered our Limestone…

The driver who delivered our Limestone fire place was very unhelpful and when I requested to exactly what was in the create he stated only deliver the goods. However the driver who delivered the gas fire was really polite and helpful. No instructions on how to assemble the surround. Balanced flue gas required a little opening than surround was designed for. After quite a few adjustments we managed to overcome the problems. Overall a poor service.

13 februari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Peter,

Thanks for your review. We are sorry to hear of any disappointment with the delivery service.

The drivers do generally work as part of a national courier service and while they will have some details relating to the consignment, they do not have professional product knowledge to the same extent as our sales team.

Our customer service team is always happy to provide advice or assistance where needed. We trust that you'll let us know if there is anything else that we can do to help at this stage.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 2 van de 5 sterren

Inaccruate delivery lead times.

It feels like they draw you in with inaccurate delivery dates. What was initially listed as 3-5 days quickly became 10-12, then became 30 days without any form of update. I had to calls 4 times for an update, so I cancelled the order.

I think improved communication and a bit of honesty are very much needed.

12 februari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Mike,

Thank you for your review.

We are sorry for hear of any frustration regarding delivery times. While it is always our intention to list the most accurate lead times that we can, as per information received from our suppliers, delays can and happen on occasion. These are often due to factors outside of our control.

This being said, we are sorry to hear of your experience regarding order updates. We appreciate your feedback as this helps us to inform our suppliers of possible service improvements. If there is anything else that we can do to assist then please don't hesitate to contact our team so that we can advise further.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 1 van de 5 sterren

Fire place is dangerously open at front…

Fire place is dangerously open at front any one easily can touch the fire and burn themselves if you have any protection I can stall at front of fire i will be interested to install please let me know thank you

1 februari 2025
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Guljinderpal,

Thank you for your review.

As we're sure you can appreciate, our range of gas inset fires includes both open and glass fronted designs with their own benefits. The reason that there are strict fitting requirements for any gas fire (not just the model which you have ordered), including hearth sizes and clearances to combustibles, is in recognition of these being living flame appliances.

There are retailers who will sell fire guards and similar if, for example, a customer has young children or pets and wishes to install additional protection.

If we can offer any further advice or assistance, please do let us know.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Arrived as agreed- looks like it should…

Arrived as agreed- looks like it should be- works perfectly- thank you!

23 december 2024
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Margaret,

Thanks for your review.

We're very pleased to hear that the fire looks and works as expected.

If we can offer any further advice or assistance then please do let us know.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 5 van de 5 sterren

Excellent and easy ordering process

Excellent and easy ordering process. Pleased with our fire. Highly recommended.

9 december 2024
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Linda,

Thanks for your kind review.

It's fantastic to hear that you're so pleased with the fire as well as our ordering process.

Your recommendation means a lot to us. Please don't hesitate to get in touch if we can offer any further assistance.

Kind regards,

Direct Stoves & Fireplaces

Beoordeeld met 1 van de 5 sterren

Still waiting on the lights for the…

Still waiting on the lights for the fireplace so i havent been able to to assemble it i wanted it up for christmas its now feb

14 november 2024
Review zonder uitnodiging
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Antwoord van Direct Fireplaces

Hi Nathan,

Thank you for your review. We are sorry to hear of the delay.

If you could please contact our Dispatch team via 0161 376 4181 option 2 having made note of your order reference number, the team will be happy to look into this and advise further.

Let us know if we can advise further in the meantime.

Kind regards,

Direct Stoves & Fireplaces

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